Companies · Business Services

FirstChoice Capital, Inc.

Atlanta · Business Services

Diligence memoA one-page analyst read on FirstChoice Capital, Inc. — recommendation, valuation, rhythm, risks.
$30.5M
Total raised · real
18
Rounds
2.0×
Latest step-up
Top 8%
Sector rank · raised
Series A
Latest stage · inferred · Tue Dec 10 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

FirstChoice Capital, Inc. looks under-valued against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the business services sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.11× the median modeled value of Series A Business Services companies in 2022–2024 (68 peers) — value vs value, same stage and era.
Quiet
  • Last raise 19 mo ago; this sector typically re-raises about every 12 months.
  • Slightly overdue versus sector cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Business Services

FirstChoice Capital, Inc. is one of 2438 Business Services companies tracked from Atlanta. By capital raised it ranks among the largest (ahead of 93% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
No revenue
Issuer revenue
Rule 504
Reg D exemption
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2021-12-02 Raised $2.5M (real) Modeled valuation $35M (est)Seed2021Seed · 2021-12-02 Raised $1.5M (real) Modeled valuation $21M (est)Pre-Seed · 2021-12-02 Raised $1.0M (real) Modeled valuation $16M (est)Pre-Seed2021Seed · 2022-07-29 Raised $2.5M (real) Modeled valuation $27M (est)Seed · 2022-08-01 Raised $1.0M (real) Modeled valuation $11M (est)Seed2022Seed · 2022-08-08 Raised $4.0M (real) Modeled valuation $42M (est)Seed · 2023-01-18 Raised $1.5M (real) Modeled valuation $13M (est)Seed2023Seed · 2023-01-18 Raised $2.5M (real) Modeled valuation $22M (est)Seed · 2023-03-21 Raised $500K (real) Modeled valuation $4.0M (est)Seed2023Seed · 2023-03-21 Raised $1.5M (real) Modeled valuation $12M (est)Seed · 2023-03-21 Raised $1.0M (real) Modeled valuation $8.1M (est)Seed2023Seed · 2023-04-17 Raised $500K (real) Modeled valuation $3.9M (est)Seed · 2023-07-05 Raised $2.1M (real) Modeled valuation $15M (est)Seed2023Series A · 2024-04-26 Raised $5.4M (real) Modeled valuation $29M (est)Series A · 2024-08-30 Raised $1.0M (real) Modeled valuation $4.8M (est)Series A2024Series A · 2024-08-30 Raised $500K (real) Modeled valuation $2.4M (est)Series A · 2024-09-03 Raised $500K (real) Modeled valuation $2.4M (est)Series A2024Series A · 2024-12-10 Raised $1.0M (real) Modeled valuation $4.4M (est)Cumulative $31M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.5M · 2021
Seed extension$1.5M · 2021
Bridge · Seed-stage$1.0M · 2021smaller follow-on
Seed extension$2.5M · 2022
Seed extension$1.0M · 2022
Seed extension$4.0M · 2022
Seed extension$1.5M · 2023
Seed extension$2.5M · 2023
Seed extension$500K · 2023
Seed extension$1.5M · 2023
Seed extension$1.0M · 2023
Seed extension$500K · 2023
Seed extension$2.1M · 2023
Series A$5.4M · 2024
Series A extension$1.0M · 2024
Series A extension$500K · 2024
Series A extension$500K · 2024
Series A extension$1.0M · 2024

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$4.4M
Base estimate est.
$1.4M
Conservative case
$8.6M
Upside case
$4.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the business services sector profile. Directional, not a quoted figure.

Seed · modeled $34.9M · 2021-12-022021Seed · modeled $21.0M · 2021-12-02Pre-Seed · modeled $15.8M · 2021-12-02Seed · modeled $26.5M · 2022-07-29Seed · modeled $10.6M · 2022-08-01Seed · modeled $42.0M · 2022-08-08Seed · modeled $13.0M · 2023-01-18Seed · modeled $21.7M · 2023-01-18Seed · modeled $4.0M · 2023-03-21Seed · modeled $12.1M · 2023-03-21Seed · modeled $8.1M · 2023-03-21Seed · modeled $3.9M · 2023-04-17Seed · modeled $15.1M · 2023-07-05Series A · modeled $29.5M · 2024-04-26Series A · modeled $4.8M · 2024-08-30Series A · modeled $2.4M · 2024-08-30Series A · modeled $2.4M · 2024-09-03Series A · modeled $4.4M · 2024-12-102024
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
56%
Survival probability
31% low · 77% high
1.42×/yr
Annual markup
1.78×/yr upside case
1.6 yr
Elapsed time used
1.6 yr actual, capped for stale marks
business services
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
2 mo
Avg between rounds
$10.1M/yr
Capital velocity
4.6 yr
On record since
2021
First round
18
Rounds on file
How it compares to the market

Benchmarked against 2438 companies in Business Services. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 21× above median
This company$30.5M
Sector median$1.5M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.2× of median
This company$1.0M
Sector median$5.2M
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$4.4M
Sector median$15.1M

Raised more than 93% of sector peers (real $). Modeled value above 39% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #62 of 68.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)GrayMeta, Inc. · Series A Raised $23.5M · modeled $135.8M (est)Klick Ventures Inc. · Series A Raised $13.6M · modeled $112.9M (est)Roo Veterinary, Inc. · Series A Raised $18.5M · modeled $109.1M (est)RK Logistics Holdings Inc. · Series A Raised $8.6M · modeled $97.3M (est)Semify Holdings, LLC · Series A Raised $13.0M · modeled $89.9M (est)Anonym, Inc. · Series A Raised $7.2M · modeled $82.2M (est)YourGuru, Inc. · Series A Raised $11.7M · modeled $79.1M (est)Better Agency, Inc. · Series A Raised $9.1M · modeled $76.6M (est)PetroPeak Investments, LLC · Series A Raised $15.0M · modeled $72.1M (est)Moovila, Inc. · Series A Raised $7.3M · modeled $67.6M (est)Clearjet Inc. · Series A Raised $14.3M · modeled $65.8M (est)Philadelphia Urgent Care Management, Inc. · Series A Raised $28.6M · modeled $64.6M (est)FirstChoice Capital, Inc. (this company) Raised $30.5M · modeled $4.4M (est)FirstChoice Capital, Inc.
CompanyStageRaised · realValue · estvs peer med.
GrayMeta, Inc.Series A$23.5M$135.8M3.30×
Klick Ventures Inc.Series A$13.6M$112.9M2.74×
Roo Veterinary, Inc.Series A$18.5M$109.1M2.65×
RK Logistics Holdings Inc.Series A$8.6M$97.3M2.36×
Semify Holdings, LLCSeries A$13.0M$89.9M2.18×
Anonym, Inc.Series A$7.2M$82.2M1.99×
YourGuru, Inc.Series A$11.7M$79.1M1.92×
Better Agency, Inc.Series A$9.1M$76.6M1.86×
PetroPeak Investments, LLCSeries A$15.0M$72.1M1.75×
Moovila, Inc.Series A$7.3M$67.6M1.64×
Clearjet Inc.Series A$14.3M$65.8M1.60×
Philadelphia Urgent Care Management, Inc.Series A$28.6M$64.6M1.57×
FirstChoice Capital, Inc. this companySeries A$30.5M$4.4M0.11×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.5M2021-12-02$12.5M$34.9M90%
Seed$1.5M2021-12-02$7.5M$21.0M90%
Pre-Seed$1.0M2021-12-02$5.6M$15.8M90%
Seed$2.5M2022-07-29$12.5M$26.5M90%
Seed$1.0M2022-08-01$5.0M$10.6M90%
Seed$4.0M2022-08-08$20.0M$42.0M90%
Seed$1.5M2023-01-18$7.5M$13.0M90%
Seed$2.5M2023-01-18$12.5M$21.7M90%
Seed$500K2023-03-21$2.5M$4.0M90%
Seed$1.5M2023-03-21$7.5M$12.1M90%
Seed$1.0M2023-03-21$5.0M$8.1M90%
Seed$500K2023-04-17$2.5M$3.9M90%
Seed$2.1M2023-07-05$10.5M$15.1M90%
Series A$5.4M2024-04-26$24.5M$29.5M90%
Series A$1.0M2024-08-30$4.5M$4.8M90%
Series A$500K2024-08-30$2.3M$2.4M90%
Series A$500K2024-09-03$2.3M$2.4M90%
Series A$1.0M2024-12-10$4.5M$4.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.5M2021-12-02
    • First recorded raise — entered as Seed.
  2. Seed$1.5M2021-12-02
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.7× smaller than the prior — bridge or down round.
    • Switched to Rule 504 (was Rule 506(c)).
  3. Pre-Seed$1.0M2021-12-02
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
  4. Seed$2.5M2022-07-29
    • Raised 8 mo later, in step with the ~12 mo sector norm.
    • Round 2.5× larger than the prior — scaling up.
    • Revenue band moved $0–$1M → No revenue.
    • Switched to Rule 506(c) (was Rule 504).
  5. Seed$1.0M2022-08-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.5× smaller than the prior — bridge or down round.
    • Switched to Rule 504 (was Rule 506(c)).
  6. Seed$4.0M2022-08-08
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 4.0× larger than the prior — scaling up.
    • Revenue band moved No revenue → $0–$1M.
  7. Seed$1.5M2023-01-18
    • Came back fast: 5 mo vs the ~12 mo sector norm.
    • Round 2.7× smaller than the prior — bridge or down round.
    • Switched to Rule 506(c) (was Rule 504).
  8. Seed$2.5M2023-01-18
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.7× larger than the prior — scaling up.
  9. Seed$500K2023-03-21
    • Came back fast: 2 mo vs the ~12 mo sector norm.
    • Round 5.0× smaller than the prior — bridge or down round.
  10. Seed$1.5M2023-03-21
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.0× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 506(c)).
  11. Seed$1.0M2023-03-21
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
    • Switched to Rule 506(c) (was Rule 506(b)).
  12. Seed$500K2023-04-17
    • Came back fast: 1 mo vs the ~12 mo sector norm.
    • Round 2.0× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 506(c)).
  13. Seed$2.1M2023-07-05
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round 4.2× larger than the prior — scaling up.
    • Switched to Rule 506(c) (was Rule 506(b)).
  14. Series A$5.4M2024-04-26
    • Raised 10 mo later, in step with the ~12 mo sector norm.
    • Round 2.6× larger than the prior — scaling up.
    • Revenue band moved $0–$1M → No revenue.
  15. Series A$1.0M2024-08-30
    • Came back fast: 4 mo vs the ~12 mo sector norm.
    • Round 5.4× smaller than the prior — bridge or down round.
  16. Series A$500K2024-08-30
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
    • Switched to Rule 504 (was Rule 506(c)).
  17. Series A$500K2024-09-03
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  18. Series A$1.0M2024-12-10
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
Intelligence
2025 ~Q1
Modeled next raise · ~2mo cadence
$2.0M
Modeled next size est.range $1.3M$3.2M
2.0×
Last step-up
$10.1M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Karlos Webster Hanchey2021-12
K Webster Hanchey2022-08
Registry & provenance

FirstChoice Capital, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1809352
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Fooda, Inc.Business ServicesSeries A$32.5M$4.5Msame sector · same stage
DAI GEO US, Inc.Business ServicesSeries A$19.6M$3.0Msame sector · same stage
Asure Software IncBusiness ServicesSeries A$17.2M$5.5Msame sector · same stage
Eka Solutions, Inc.Business ServicesSeries A$15.8M$2.9Msame sector · same stage
Petalfast Inc.Business ServicesSeries A$13.7M$5.8Msame sector · same stage
All Party System Co.Business ServicesSeries A$12.6M$3.0Msame sector · same stage
Phoenix Pharms Capital CorpBusiness ServicesSeries A$10.6M$4.0Msame sector · same stage
Flash UpdatePromise Holdings, LLCBusiness ServicesSeries B$31.4M$6.6Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Bash Capital1, Inc.Business ServicesSeed$5.0M82%
BPC Mach 1 Holdings, LLCBusiness ServicesSeries B$180.9M81%
BLC Holding Company, Inc.Business ServicesSeries A$203.8M80%
Whitestone Investment Network, Inc.Business ServicesPre-Seed$19.1M80%
Citizens Capital CorpBusiness ServicesSeries B$114.9M80%
Topaz Capital Ltd/CoBusiness ServicesPre-Seed$1.1M80%
CHC Partners Holdings, Inc.Business ServicesSeed$23.5M80%
Finicity CorpBusiness ServicesSeries B$658.6M79%
Frequently asked
How much funding has FirstChoice Capital, Inc. raised?
FirstChoice Capital, Inc. has raised approximately $30.5M in disclosed capital across 18 recorded financing rounds, aggregated from public filings.
What is FirstChoice Capital, Inc.'s estimated valuation?
Provath's modeled valuation for FirstChoice Capital, Inc. is approximately $4.4M (modeled range $1.4M–$8.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is FirstChoice Capital, Inc. at?
FirstChoice Capital, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Tue Dec 10.
What does FirstChoice Capital, Inc. do and where is it based?
FirstChoice Capital, Inc. operates in the Business Services sector, based in Atlanta.
Explore related

See where FirstChoice Capital, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at FirstChoice Capital, Inc., claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.