Companies · Sports & Fitness

Primal Sports LLC

CAMP HILL · Sports & Fitness · refined from filed group “Other

Diligence memoA one-page analyst read on Primal Sports LLC — recommendation, valuation, rhythm, risks.
$18.8M
Total raised · real
1
Rounds
Latest step-up
Top 13%
Sector rank · raised
Series B
Latest stage · inferred · Thu Aug 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Primal Sports LLC has raised $19M over 1 round; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

At-risk
  • Last raise 2.9 yr ago; this sector typically re-raises about every 14 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Primal Sports LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
2.9 yr record
Peak capital year was 2023 with $18.8M across 1 filings.
Market position
ahead of 88% of Sports & Fitness peers
Capital scale is ahead of 88% of Sports & Fitness peers; modeled value is above 91% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2023: $18.8M across 1 filings.
  • Largest single filing was $18.8M on 2023-08-17.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

Primal Sports LLC is one of 214 Sports & Fitness companies tracked from CAMP HILL. By capital raised it ranks in the upper tier (ahead of 88% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(c)
Reg D exemption
2022
Year incorporated
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries B · 2023-08-17 Raised $19M (real) Modeled valuation $144M (est)$19M$144MSeries B2023

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series B$18.8M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.

Modeled valuation trajectory
$143.9M
Base estimate est.
$46.9M
Conservative case
$304.4M
Upside case
$104.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
68%
Survival probability
45% low · 83% high
1.28×/yr
Annual markup
1.55×/yr upside case
2.9 yr
Elapsed time used
2.9 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
2.9 yr
On record since
2023
First round
1
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$18.8M
Sector median$1.8M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.0× of median
This company$18.8M
Sector median$19.1M
Modeled value — vs sector median (estimate, all stages) 12× above median
This company$143.9M
Sector median$11.6M

Raised more than 88% of sector peers (real $). Modeled value above 91% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)National Sports Capital, LLC · Series B Raised $25.0M · modeled $276.1M (est)Pure Sports Holdings, LLC · Series B Raised $30.0M · modeled $205.6M (est)GCM Sports Holdings, Inc. · Series B Raised $18.0M · modeled $106.9M (est)Primal Sports LLC (this company) Raised $18.8M · modeled $143.9M (est)Primal Sports LLC
CompanyStageRaised · realValue · estvs peer med.
National Sports Capital, LLCSeries B$25.0M$276.1M1.58×
Pure Sports Holdings, LLCSeries B$30.0M$205.6M1.18×
Primal Sports LLC this companySeries B$18.8M$143.9M0.82×
GCM Sports Holdings, Inc.Series B$18.0M$106.9M0.61×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series B$18.8M2023-08-17$104.2M$143.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series B$18.8M2023-08-17
    • First recorded raise — entered as Series B.
Intelligence
Modeled next raise
$30.0M
Modeled next size est.range $19.5M$48.0M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Rob Licopoli1 other2023-08
Mike Lebo2023-08
Steve Jeltz2023-08
Registry & provenance

Primal Sports LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1990013
SEC CIK
2022
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Legacy Global Sports, L.P.Sports & FitnessSeries B$19.0M$315.7Msame sector · same stage
Towson Maryland Fitness DSTSports & FitnessSeries B$19.2M$319.3Msame sector · same stage
Sutra Fitness, Inc.Sports & FitnessSeries B$18.2M$94.0Msame sector · same stage
GCM Sports Holdings, Inc.Sports & FitnessSeries B$18.0M$106.9Msame sector · same stage
Integrity Performance Sports, LlcSports & FitnessSeries B$21.3M$352.9Msame sector · same stage
Boomer's Sports Book LLCSports & FitnessSeries B$22.0M$115.0Msame sector · same stage
Agent Sport, Inc.Sports & FitnessSeries B$23.3M$79.3Msame sector · same stage
Tempo Management, LLCSports & FitnessSeries B$24.1M$41.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Primal Racing Group LLCOtherPre-Seed$11.6M88%
VP Primaloft Holdings, LLCOtherSeries C$977.3M83%
Paradigm Sports Services, LLCSports & FitnessPre-Seed$22.4M82%
Innovative Sports LLCSports & FitnessSeed$18.9M82%
Ultra Athlete, LLCOtherPre-Seed$5.9M81%
VP Primaloft Management, LLCOtherSeries C$774.0M81%
E-Sports Ventures, Inc.Sports & FitnessPre-Seed$10.4M80%
Primal Cause, Inc.Other TechnologySeed$102.2M80%
Frequently asked
How much funding has Primal Sports LLC raised?
Primal Sports LLC has raised approximately $18.8M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Primal Sports LLC's estimated valuation?
Provath's modeled valuation for Primal Sports LLC is approximately $143.9M (modeled range $46.9M–$304.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Primal Sports LLC at?
Primal Sports LLC's latest modeled financing stage is Series B. Its most recent recorded round closed around Thu Aug 17.
What does Primal Sports LLC do and where is it based?
Primal Sports LLC operates in the Sports & Fitness sector, based in CAMP HILL.
Explore related

See where Primal Sports LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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