Companies · Ecommerce / Retail

SIDEUP

Africa · Ecommerce / Retail

Diligence memoA one-page analyst read on SIDEUP — recommendation, valuation, rhythm, risks.
$1.2M
Total raised · real
1
Rounds
Latest step-up
Top 29%
Sector rank · raised
Seed
Latest stage · inferred · Wed Dec 07 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

SIDEUP looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.43× the median modeled value of Seed Ecommerce / Retail companies in 2022–2024 (7 peers) — value vs value, same stage and era.
Dormant
  • Last raise 3.6 yr ago; this sector typically re-raises about every 12 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Where it sits in Ecommerce / Retail

SIDEUP is one of 123 Ecommerce / Retail companies tracked from Africa. By capital raised it ranks in the upper tier (ahead of 72% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

Egyptian startup SIDEUP, which provides a suite of services for e-commerce businesses, has raised US$1.2 million in seed funding from regional and global investors to help it expand into Saudi Arabia.

Egyptian startup SIDEUP, which provides a suite of services for e-commerce businesses, has raised US$1.2 million in seed funding from regional and global investors to help it expand into Saudi Arabia.

ecommerce/retail

As reported in public records reported — not modeled.

EG
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MSeed · 2022-12-07 Raised $1.2M (real) Modeled valuation $4.6M (est)$1.2M$4.6MSeed2022

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.2M · 2022

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$4.6M
Base estimate est.
$972K
Conservative case
$18.5M
Upside case
$6.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
3.6 yr
Elapsed time used
3.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
3.6 yr
On record since
2022
First round
1
Rounds on file
How it compares to the market

Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.4× of median
This company$1.2M
Sector median$2.7M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.5× of median
This company$1.2M
Sector median$2.2M
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$4.6M
Sector median$12.4M

Raised more than 72% of sector peers (real $). Modeled value above 66% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #6 of 7.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)FlapKap · Seed Raised $3.6M · modeled $14.1M (est)Kenzz · Seed Raised $3.5M · modeled $13.6M (est)Convertedin · Seed Raised $3.0M · modeled $12.1M (est)The Fashion Kingdom · Seed Raised $2.6M · modeled $10.6M (est)Payload, LLC · Seed Raised $1.5M · modeled $6.6M (est)Pricepally · Seed Raised $1.3M · modeled $4.0M (est)SIDEUP (this company) Raised $1.2M · modeled $4.6M (est)SIDEUP
CompanyStageRaised · realValue · estvs peer med.
FlapKapSeed$3.6M$14.1M1.33×
KenzzSeed$3.5M$13.6M1.28×
ConvertedinSeed$3.0M$12.1M1.14×
The Fashion KingdomSeed$2.6M$10.6M1.00×
Payload, LLCSeed$1.5M$6.6M0.63×
SIDEUP this companySeed$1.2M$4.6M0.43×
PricepallySeed$1.3M$4.0M0.38×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.2M2022-12-07$6.0M$4.6M45%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.2M2022-12-07
    • First recorded raise — entered as Seed.
Intelligence
Modeled next raise
$1.9M
Modeled next size est.range $1.2M$3.1M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

SIDEUP is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
EG
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Sky.GardenEcommerce / RetailSeed$1.2M$7.6Msame sector · same stage
Yobante ExpressEcommerce / RetailSeed$1.2M$5.8Msame sector · same stage
PricepallyEcommerce / RetailSeed$1.3M$4.0Msame sector · same stage
Payload, LLCEcommerce / RetailSeed$1.5M$6.6Msame sector · same stage
ZulziEcommerce / RetailSeed$1.6M$10.1Msame sector · same stage
Lumi Inc.Ecommerce / RetailSeed$2.0M$12.6Msame sector · same stage
Moonshot Brands, LLCEcommerce / RetailSeed$2.4M$15.2Msame sector · same stage
The Fashion KingdomEcommerce / RetailSeed$2.6M$10.6Msame sector · same stage
Frequently asked
How much funding has SIDEUP raised?
SIDEUP has raised approximately $1.2M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is SIDEUP's estimated valuation?
Provath's modeled valuation for SIDEUP is approximately $4.6M (modeled range $972K–$18.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is SIDEUP at?
SIDEUP's latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Dec 07.
What does SIDEUP do and where is it based?
SIDEUP operates in the Ecommerce / Retail sector, based in Africa. Egyptian startup SIDEUP, which provides a suite of services for e-commerce businesses, has raised US$1.2 million in seed funding from regional and global investors to help it expand into Saudi Arabia.
Explore related

See where SIDEUP sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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