Diligence memo · auto-generated · as of July 1, 2026
SIDEUP
SIDEUP looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
SIDEUP operates in Ecommerce / Retail, based in Africa. Egyptian startup SIDEUP, which provides a suite of services for e-commerce businesses, has raised US$1.2 million in seed funding from regional and global investors to help it expand into Saudi Arabia.
Sub-sector tags: ecommerce/retail.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
SIDEUP has raised $1.2M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $1.2M on 2022-12-07.
Most recent recorded round closed around 2022-12-07.
Valuation (modeled)modeled
Provath models SIDEUP at approximately $4.6M (range $972K–$18M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.43× the median modeled value of Seed Ecommerce / Retail companies in 2022–2024 (7 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 3.6 yr ago; this sector typically re-raises about every 12 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 72% of Ecommerce / Retail peers (123 compared).
Modeled value ranks above 66% of those peers.
Closest niche peers: FlapKap, Kenzz, Convertedin, The Fashion Kingdom, Payload, LLC.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.