Companies · Retailing

Primary Kids, Inc.

NEW YORK · Retailing

Diligence memoA one-page analyst read on Primary Kids, Inc. — recommendation, valuation, rhythm, risks.
$58.8M
Total raised · real
8
Rounds
0.5×
Latest step-up
Top 6%
Sector rank · raised
Series B
Latest stage · inferred · Thu Jun 22 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Primary Kids, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.12× the median modeled value of Series B Retailing companies in 2022–2024 (40 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Primary Kids, Inc. is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks among the largest (ahead of 95% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
19
Investors (latest)
2023-06-22
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2014-06-27 Raised $2.5M (real) Modeled valuation $16M (est)Seed2014Seed · 2015-09-25 Raised $2.2M (real) Modeled valuation $14M (est)Seed2015Series A · 2016-06-03 Raised $7.5M (real) Modeled valuation $39M (est)Series A2016Series A · 2017-07-07 Raised $3.9M (real) Modeled valuation $20M (est)Series A2017Series B · 2018-01-31 Raised $20M (real) Modeled valuation $111M (est)Series B2018Series B · 2019-07-02 Raised $16M (real) Modeled valuation $91M (est)Series B2019Series B · 2022-04-08 Raised $4.4M (real) Modeled valuation $22M (est)Series B2022Series B · 2023-06-22 Raised $2.3M (real) Modeled valuation $10M (est)Series B2023+$2.2M+$7.5M+$3.9M+$20M+$16M+$4.4M+$2.3MCumulative $59M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.5M · 2014
Seed extension$2.2M · 2015
Series A$7.5M · 2016
Series A extension$3.9M · 2017
Series B$19.8M · 2018
Series B extension$16.0M · 2019
Series B extension$4.4M · 2022
Series B extension$2.3M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$10.3M
Base estimate est.
$5.3M
Conservative case
$22.5M
Upside case
$13.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $15.9M · 2014-06-272014Seed · modeled $14.0M · 2015-09-25Series A · modeled $38.7M · 2016-06-03Series A · modeled $20.2M · 2017-07-07Series B · modeled $111.5M · 2018-01-31Series B · modeled $90.5M · 2019-07-02Series B · modeled $21.5M · 2022-04-08Series B · modeled $10.3M · 2023-06-222023
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
15 mo
Avg between rounds
$6.5M/yr
Capital velocity
12.0 yr
On record since
2014
First round
8
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 37× above median
This company$58.8M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.1× of median
This company$2.3M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 1.8× above median
This company$10.3M
Sector median$5.8M

Raised more than 95% of sector peers (real $). Modeled value above 64% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #37 of 40.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Lazydays Holdings, Inc. · Series B Raised $40.0M · modeled $156.0M (est)Fair Harbor Clothing Inc. · Series B Raised $30.7M · modeled $150.2M (est)Bandier Holdings LLC · Series B Raised $95.9M · modeled $148.7M (est)Gardyn Inc. · Series B Raised $44.1M · modeled $146.7M (est)Athena Club Holdings, Inc. · Series B Raised $51.6M · modeled $140.8M (est)Solidblock Holdings LLC Red Frog Digital Series · Series B Raised $28.1M · modeled $138.1M (est)Us Laundry Investments, Llc · Series B Raised $32.1M · modeled $126.7M (est)Ultimate Storage Solutions LLC · Series B Raised $30.9M · modeled $124.6M (est)Valoreo, Inc. · Series B Raised $25.0M · modeled $123.2M (est)D.S. & Durga, Inc. · Series B Raised $29.1M · modeled $123.2M (est)Treasure Topco LLC · Series B Raised $27.5M · modeled $122.4M (est)Manscaped Holdings, Llc · Series B Raised $25.1M · modeled $116.1M (est)Primary Kids, Inc. (this company) Raised $58.8M · modeled $10.3M (est)Primary Kids, Inc.
CompanyStageRaised · realValue · estvs peer med.
Lazydays Holdings, Inc.Series B$40.0M$156.0M1.80×
Fair Harbor Clothing Inc.Series B$30.7M$150.2M1.73×
Bandier Holdings LLCSeries B$95.9M$148.7M1.71×
Gardyn Inc.Series B$44.1M$146.7M1.69×
Athena Club Holdings, Inc.Series B$51.6M$140.8M1.62×
Solidblock Holdings LLC Red Frog Digital SeriesSeries B$28.1M$138.1M1.59×
Us Laundry Investments, LlcSeries B$32.1M$126.7M1.46×
Ultimate Storage Solutions LLCSeries B$30.9M$124.6M1.43×
Valoreo, Inc.Series B$25.0M$123.2M1.42×
D.S. & Durga, Inc.Series B$29.1M$123.2M1.42×
Treasure Topco LLCSeries B$27.5M$122.4M1.41×
Manscaped Holdings, LlcSeries B$25.1M$116.1M1.34×
Primary Kids, Inc. this companySeries B$58.8M$10.3M0.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.5M2014-06-27$12.6M$15.9M85%
Seed$2.2M2015-09-25$11.1M$14.0M85%
Series A$7.5M2016-06-03$34.2M$38.7M85%
Series A$3.9M2017-07-07$17.9M$20.2M90%
Series B$19.8M2018-01-31$109.8M$111.5M90%
Series B$16.0M2019-07-02$89.2M$90.5M90%
Series B$4.4M2022-04-08$24.6M$21.5M90%
Series B$2.3M2023-06-22$13.0M$10.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.5M2014-06-27
    • First recorded raise — entered as Seed.
    • 20 investors on this round.
  2. Seed$2.2M2015-09-25
    • Raised 15 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 18 investors on this round.
  3. Series A$7.5M2016-06-03
    • Raised 8 mo later, in step with the ~13 mo sector norm.
    • Round 3.4× larger than the prior — scaling up.
    • 11 investors on this round.
  4. Series A$3.9M2017-07-07
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 15 investors on this round.
  5. Series B$19.8M2018-01-31
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 5.0× larger than the prior — scaling up.
    • 42 investors on this round.
  6. Series B$16.0M2019-07-02
    • Raised 17 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 26 investors on this round.
  7. Series B$4.4M2022-04-08
    • Raised again after 33 mo — slower than the ~13 mo sector norm.
    • Round 3.6× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  8. Series B$2.3M2023-06-22
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 19 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~15mo cadence
$2.3M
Modeled next size est.range $2.3M$3.8M
0.5×
Last step-up
$6.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Satya Patel19 other2016-06
Michael Dearing13 other2014-06
Rick Lewis9 other2017-07
Christina Carbonell1 other2014-06
Galyn Bernard2014-06
Registry & provenance

Primary Kids, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1654474
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Quidsi IncRetailingSeries B$30.0M$169.2Mnetwork1 shared operator · same sector · same stage
Sol Republic Inc.RetailingSeries B$56.3M$8.5Msame sector · same stage
Scorebig, Inc.Other TechnologySeries B$65.0M$198.0Mnetwork1 shared operator · same stage
Managed by Q IncOther TechnologySeries B$72.1M$25.0Mnetwork1 shared operator · same stage
Event Network Investment Holdings, LLCRetailingSeries B$35.3M$13.6Msame sector · same stage
CUUP, Inc.RetailingSeries B$34.6M$8.9Msame sector · same stage
PM Acquisition LLCRetailingSeries B$27.7M$11.9Msame sector · same stage
Intellimize, Inc.Other TechnologySeries B$40.0M$647.9Mnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Baby Generation, Inc.RetailingPre-Seed$7.6M86%
Baby List, Inc.RetailingSeries C$332.6M83%
Kidokinetics Franchise LLCRetailingPre-Seed$1.4M83%
LittleMissMatched, LLCRetailingPre-Seed$7.8M83%
Playground Furnishings Inc.RetailingPre-Seed$1.4M81%
1stdibs.com, Inc.RetailingSeries C$22.5M81%
Deva Parent Holdings, Inc.RetailingPre-Seed$1.6M80%
J.Jill, Inc.RetailingSeed$11.8M80%
Frequently asked
How much funding has Primary Kids, Inc. raised?
Primary Kids, Inc. has raised approximately $58.8M in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is Primary Kids, Inc.'s estimated valuation?
Provath's modeled valuation for Primary Kids, Inc. is approximately $10.3M (modeled range $5.3M–$22.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Primary Kids, Inc. at?
Primary Kids, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Thu Jun 22.
What does Primary Kids, Inc. do and where is it based?
Primary Kids, Inc. operates in the Retailing sector, based in NEW YORK.
Explore related

See where Primary Kids, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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