Diligence memo · auto-generated · as of July 2, 2026
Primary Kids, Inc.
Primary Kids, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
Primary Kids, Inc. operates in Retailing, based in NEW YORK.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Primary Kids, Inc. has raised $59M in disclosed capital across 8 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $20M on 2018-01-31.
Most recent recorded round closed around 2023-06-22.
Valuation (modeled)modeled
Provath models Primary Kids, Inc. at approximately $10M (range $5.3M–$22M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.12× the median modeled value of Series B Retailing companies in 2022–2024 (40 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 15 months.
Last raise 3.0 yr ago; this sector typically re-raises about every 13 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round was 1.9× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 95% of Retailing peers (2347 compared).
Modeled value ranks above 64% of those peers.
Closest niche peers: Lazydays Holdings, Inc., Fair Harbor Clothing Inc., Bandier Holdings LLC, Gardyn Inc., Athena Club Holdings, Inc..
Peoplefiled
5 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.