Diligence memo · auto-generated · as of July 3, 2026
NE-LA Retail Group LLC
NE-LA Retail Group LLC looks over-valued against its niche peers and is active on financing cadence.
Businessfiled
NE-LA Retail Group LLC operates in Consumer / Retail, based in LITTLE ROCK.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
NE-LA Retail Group LLC has raised $10M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $10M on 2025-04-07.
Most recent recorded round closed around 2025-04-07.
Valuation (modeled)modeled
Provath models NE-LA Retail Group LLC at approximately $27M (range $12M–$48M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.56× the median modeled value of Series A Consumer / Retail companies in 2025–2027 (12 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 15 mo ago; this sector typically re-raises about every 15 months.
Raising on or ahead of the sector's normal rhythm.
Comparablesmixed
Capital scale ranks ahead of 93% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 94% of those peers.
Closest niche peers: LYS Beauty, LLC, RTZN Brands, LLC, Functional Brands Inc., Campus Hills Shopping Center, LLC, Halo Beauty Co..
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.