Companies · Fintech

Lively, Inc.Winter 2017Active

San Francisco · CA, USA · Fintech · refined from filed group “Other · founded 2016 · https://livelyme.com

Diligence memoA one-page analyst read on Lively, Inc. — recommendation, valuation, rhythm, risks.
$117.1M
Total raised · real
3
Rounds
3.7×
Latest step-up
Top 3%
Sector rank · raised
Series C
Latest stage · inferred · Fri Sep 03 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Lively, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the fintech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.61× the median modeled value of Series C Fintech companies in 2019–2021 (5 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.8 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Fintech

Lively, Inc. is one of 1063 Fintech companies tracked from San Francisco, CA, USA, on record since 2016. By capital raised it ranks among the largest (ahead of 98% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Modern employee benefits & health savings account (HSA) provider

Out-of-pocket healthcare costs are skyrocketing and every day, people all across America are forced to make difficult decisions about their health. Lively is the benefits solutions provider that gets it right. We designed our solutions to take the guesswork out of managing benefits. And our innovative features are built to simplify benefits administration and evolve with your business. Managing wellness and wealth takes more than a series of transactions. By combining robust features with unparalleled service, we make benefits administration effortless, even when time and energy are limited. Experience benefits administration as it should be with Lively. Go to www.livelyme.com to learn about how HSAs other modern employee benefits can help you and your team.

FintechHealth TechHR Tech
Find Lively, Inc. online

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
13
Investors (latest)
2021-09-03
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500M$1.0B$1.5B$2.0BSeries B · 2018-10-22 Raised $15M (real) Modeled valuation $478M (est)$15M$478MSeries B2018Series B · 2019-10-08 Raised $22M (real) Modeled valuation $689M (est)$22M$689MSeries B2019Series C · 2021-09-03 Raised $80M (real) Modeled valuation $1.8B (est)$80M$1.8BSeries C2021+$22M+$80MCumulative $117M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series B$15.2M · 2018
Series B extension$21.9M · 2019
Series C$80.0M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 40%.

Modeled valuation trajectory
$1.8B
Base estimate est.
$297.0M
Conservative case
$4.0B
Upside case
$533.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ca $40M–$100M round). Valuation is modeled from stage benchmarks scaled by the fintech sector profile. Directional, not a quoted figure.

Series B · modeled $478.1M · 2018-10-222018Series B · modeled $689.0M · 2019-10-08Series C · modeled $1.8B · 2021-09-032021
Model inputs · modeled:benchmark-stage-stepup-v1
15%
Dilution assumption
Implied ownership sold in the financing.
75%
Survival probability
56% low · 86% high
1.37×/yr
Annual markup
1.57×/yr upside case
4.8 yr
Elapsed time used
4.8 yr actual, capped for stale marks
fintech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
17 mo
Avg between rounds
$40.8M/yr
Capital velocity
7.7 yr
On record since
2018
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 27× above median
This company$117.1M
Sector median$4.3M
Latest round — vs other Series C rounds in sector (real $, this stage) 1.5× above median
This company$80.0M
Sector median$54.7M
Modeled value — vs sector median (estimate, all stages) 40× above median
This company$1.8B
Sector median$45.0M

Raised more than 98% of sector peers (real $). Modeled value above 98% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series C) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 5.

This companyCohort peer
$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)Snapcash lending, INC · Series C Raised $100.0M · modeled $3.2B (est)Truebill, Inc. · Series C Raised $84.5M · modeled $1.1B (est)Relay Payments Inc. · Series C Raised $87.7M · modeled $1.1B (est)FamPay, Inc. · Series C Raised $43.1M · modeled $1.0B (est)Lively, Inc. (this company) Raised $117.1M · modeled $1.8B (est)Lively, Inc.
CompanyStageRaised · realValue · estvs peer med.
Snapcash lending, INCSeries C$100.0M$3.2B2.90×
Lively, Inc. this companySeries C$117.1M$1.8B1.61×
Truebill, Inc.Series C$84.5M$1.1B1.00×
Relay Payments Inc.Series C$87.7M$1.1B0.94×
FamPay, Inc.Series C$43.1M$1.0B0.94×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series B$15.2M2018-10-22$84.4M$478.1M90%
Series B$21.9M2019-10-08$121.6M$689.0M90%
Series C$80.0M2021-09-03$533.3M$1.8B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series B$15.2M2018-10-22
    • First recorded raise — entered as Series B.
    • 51 investors on this round.
  2. Series B$21.9M2019-10-08
    • Raised 12 mo later, in step with the ~12 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
    • 17 investors on this round.
  3. Series C$80.0M2021-09-03
    • Raised again after 23 mo — slower than the ~12 mo sector norm.
    • Round 3.7× larger than the prior — scaling up.
    • 13 investors on this round.
Intelligence
2023 ~Q1
Modeled next raise · ~17mo cadence
$240.0M
Modeled next size est.range $156.0M$384.0M
3.7×
Last step-up
$40.8M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Mark Selcow3 other2018-10
Shobin Uralil1 other2018-10
Alex Cyriac2018-10
Robert Mittendorf2021-09
Registry & provenance

Lively, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1758834
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Podium Corporation, Inc.FintechSeries C$113.2M$2.0Bsame sector · same stage
MoniepointFintechSeries C$110.0M$924.9Msame sector · same stage
Octane Lending, Inc.FintechSeries C$130.1M$350.4Msame sector · same stage
Snapcash lending, INCFintechSeries C$100.0M$3.2Bsame sector · same stage
Relay Payments Inc.FintechSeries C$87.7M$1.1Bsame sector · same stage
Truebill, Inc.FintechSeries C$84.5M$1.1Bsame sector · same stage
Human Interest Inc.FintechSeries C$215.2M$951.2Msame sector · same stage
ValuFintechSeries C$63.6M$362.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Savvy
Flexible stipends for employee health insurance
Fintech79%
Catch
Benefits for independent workers.
Fintech75%
LivelyHood, Inc.OtherSeries A$85.6M74%
Prosperity Health Holdings LLCHealthtechSeries B$1.9M74%
Flex Co
Stripe for HSA/FSA payments
FintechSeries A$180.5M74%
Human Interest Inc.
The 401(k) for small and medium-sized businesses.
FintechSeries C$951.2M74%
Beau
Workflows for repetitive customer-facing tasks
Fintech73%
finHealth, Inc.Other TechnologyPre-Seed$16.7M73%
Frequently asked
How much funding has Lively, Inc. raised?
Lively, Inc. has raised approximately $117.1M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Lively, Inc.'s estimated valuation?
Provath's modeled valuation for Lively, Inc. is approximately $1.8B (modeled range $297.0M–$4.0B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Lively, Inc. at?
Lively, Inc.'s latest modeled financing stage is Series C. Its most recent recorded round closed around Fri Sep 03.
What does Lively, Inc. do and where is it based?
Lively, Inc. operates in the Fintech sector, based in San Francisco, CA, USA. Modern employee benefits & health savings account (HSA) provider
Explore related

See where Lively, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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