Diligence memo · auto-generated · as of July 2, 2026
Lively, Inc.
Lively, Inc. looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Lively, Inc. operates in Fintech, based in San Francisco, CA, USA. Modern employee benefits & health savings account (HSA) provider
Sub-sector tags: Fintech, Health Tech, HR Tech.
Capital & rounds (filed)filed
Lively, Inc. has raised $117M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $80M on 2021-09-03.
Most recent recorded round closed around 2021-09-03.
Valuation (modeled)modeled
Provath models Lively, Inc. at approximately $1.8B (range $297M–$4.0B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.61× the median modeled value of Series C Fintech companies in 2019–2021 (5 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 17 months.
Last raise 4.8 yr ago; this sector typically re-raises about every 12 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 3.7× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 98% of Fintech peers (1063 compared).
Modeled value ranks above 98% of those peers.
Closest niche peers: Snapcash lending, INC, Truebill, Inc., Relay Payments Inc., FamPay, Inc..
Peoplefiled
4 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.