Companies · Retailing

GrowGeneration Corp.

DENVER · Retailing

Diligence memoA one-page analyst read on GrowGeneration Corp. — recommendation, valuation, rhythm, risks.
$31.9M
Total raised · real
9
Rounds
0.8×
Latest step-up
Top 9%
Sector rank · raised
Series A
Latest stage · inferred · Tue May 28 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

GrowGeneration Corp. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.54× the median modeled value of Series A Retailing companies in 2019–2021 (76 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.1 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

GrowGeneration Corp. is one of 2347 Retailing companies tracked from DENVER. By capital raised it ranks among the largest (ahead of 92% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
6
Investors (latest)
2019-05-28
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MPre-Seed · 2014-03-27 Raised $600K (real) Modeled valuation $4.7M (est)Pre-Seed2014Pre-Seed · 2015-07-22 Raised $263K (real) Modeled valuation $2.1M (est)Pre-Seed2015Pre-Seed · 2016-02-08 Raised $624K (real) Modeled valuation $4.9M (est)Pre-Seed2016Pre-Seed · 2016-09-21 Raised $480K (real) Modeled valuation $3.8M (est)Pre-Seed2016Seed · 2017-02-15 Raised $1.2M (real) Modeled valuation $7.4M (est)Seed2017Seed · 2017-05-12 Raised $2.0M (real) Modeled valuation $13M (est)Seed2017Series A · 2018-01-08 Raised $9.0M (real) Modeled valuation $46M (est)Series A2018Series A · 2018-05-09 Raised $10M (real) Modeled valuation $51M (est)Series A2018Series A · 2019-05-28 Raised $7.8M (real) Modeled valuation $40M (est)Series A2019+$263K+$624K+$480K+$1.2M+$2.0M+$9.0M+$10M+$7.8MCumulative $32M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$600K · 2014
Pre-Seed extension$263K · 2015
Pre-Seed extension$624K · 2016
Pre-Seed extension$480K · 2016
Seed$1.2M · 2017
Seed extension$2.0M · 2017
Series A$9.0M · 2018
Series A extension$10.0M · 2018
Series A extension$7.8M · 2019

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$40.1M
Base estimate est.
$9.6M
Conservative case
$217.9M
Upside case
$35.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $4.7M · 2014-03-272014Pre-Seed · modeled $2.1M · 2015-07-22Pre-Seed · modeled $4.9M · 2016-02-08Pre-Seed · modeled $3.8M · 2016-09-21Seed · modeled $7.4M · 2017-02-15Seed · modeled $12.6M · 2017-05-12Series A · modeled $46.2M · 2018-01-08Series A · modeled $51.4M · 2018-05-09Series A · modeled $40.1M · 2019-05-282019
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
7.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$6.2M/yr
Capital velocity
12.3 yr
On record since
2014
First round
9
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 20× above median
This company$31.9M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.4× above median
This company$7.8M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 6.9× above median
This company$40.1M
Sector median$5.8M

Raised more than 92% of sector peers (real $). Modeled value above 86% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #20 of 76.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)GP Parent, L.L.C. · Series A Raised $14.3M · modeled $73.6M (est)Anomalie Inc. · Series A Raised $17.7M · modeled $70.5M (est)Anine Bing Corp · Series A Raised $19.5M · modeled $69.3M (est)Doms Market Holdco Inc. · Series A Raised $16.8M · modeled $69.2M (est)Streamline USA, Inc. · Series A Raised $15.0M · modeled $65.5M (est)Kandui Holdings, LLC · Series A Raised $11.6M · modeled $59.8M (est)Fuji INC. · Series A Raised $18.3M · modeled $57.6M (est)Cast Holding Co · Series A Raised $12.0M · modeled $55.2M (est)Andie, Co. · Series A Raised $19.2M · modeled $52.9M (est)Bulletin, Inc. · Series A Raised $10.3M · modeled $51.2M (est)Rhone Apparel, Inc. · Series A Raised $32.4M · modeled $50.9M (est)China Jo-Jo Drugstores, Inc. · Series A Raised $19.8M · modeled $50.1M (est)GrowGeneration Corp. (this company) Raised $31.9M · modeled $40.1M (est)GrowGeneration Corp.
CompanyStageRaised · realValue · estvs peer med.
GP Parent, L.L.C.Series A$14.3M$73.6M2.82×
Anomalie Inc.Series A$17.7M$70.5M2.70×
Anine Bing CorpSeries A$19.5M$69.3M2.66×
Doms Market Holdco Inc.Series A$16.8M$69.2M2.65×
Streamline USA, Inc.Series A$15.0M$65.5M2.51×
Kandui Holdings, LLCSeries A$11.6M$59.8M2.29×
Fuji INC.Series A$18.3M$57.6M2.21×
Cast Holding CoSeries A$12.0M$55.2M2.12×
Andie, Co.Series A$19.2M$52.9M2.03×
Bulletin, Inc.Series A$10.3M$51.2M1.96×
Rhone Apparel, Inc.Series A$32.4M$50.9M1.95×
China Jo-Jo Drugstores, Inc.Series A$19.8M$50.1M1.92×
GrowGeneration Corp. this companySeries A$31.9M$40.1M1.54×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$600K2014-03-27$3.3M$4.7M85%
Pre-Seed$263K2015-07-22$1.5M$2.1M85%
Pre-Seed$624K2016-02-08$3.5M$4.9M85%
Pre-Seed$480K2016-09-21$2.7M$3.8M90%
Seed$1.2M2017-02-15$5.9M$7.4M90%
Seed$2.0M2017-05-12$10.0M$12.6M90%
Series A$9.0M2018-01-08$40.9M$46.2M90%
Series A$10.0M2018-05-09$45.5M$51.4M90%
Series A$7.8M2019-05-28$35.5M$40.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$600K2014-03-27
    • First recorded raise — entered as Pre-Seed.
    • 17 investors on this round.
  2. Pre-Seed$263K2015-07-22
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 2.3× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  3. Pre-Seed$624K2016-02-08
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 10 investors on this round.
  4. Pre-Seed$480K2016-09-21
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 1.3× smaller than the prior — bridge or down round.
    • 6 investors on this round.
  5. Seed$1.2M2017-02-15
    • Came back fast: 5 mo vs the ~13 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 3 investors on this round.
  6. Seed$2.0M2017-05-12
    • Came back fast: 3 mo vs the ~13 mo sector norm.
    • Round 1.7× larger than the prior — scaling up.
    • 27 investors on this round.
  7. Series A$9.0M2018-01-08
    • Raised 8 mo later, in step with the ~13 mo sector norm.
    • Round 4.5× larger than the prior — scaling up.
    • 25 investors on this round.
  8. Series A$10.0M2018-05-09
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  9. Series A$7.8M2019-05-28
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 6 investors on this round.
Intelligence
2020 ~Q1
Modeled next raise · ~8mo cadence
$7.8M
Modeled next size est.range $7.8M$12.5M
0.8×
Last step-up
$6.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Sean Stiefel2 other2018-01
Michael Salaman1 other2014-03
DARREN LAMPERT2014-03
IRWIN LAMPERT2014-03
Jason Dawson2016-02
Jody Kane2015-07
Joe Prinzivalli2017-05
Monty Lamirato2017-05
Peter Rosenberg2018-01
Stephen Aiello2015-07
Registry & provenance

GrowGeneration Corp. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1604868
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Rhone Apparel, Inc.RetailingSeries A$32.4M$50.9Msame sector · same stage
Gear Up Sports, Inc.RetailingSeries A$34.3M$37.4Msame sector · same stage
Olivela Inc.RetailingSeries A$28.8M$61.0Msame sector · same stage
MWG Holdings Group, Inc.RetailingSeries A$28.7M$20.3Msame sector · same stage
Digital Brands Group, Inc.RetailingSeries A$37.0M$16.6Msame sector · same stage
Vivrelle, Inc.RetailingSeries A$26.9M$31.4Msame sector · same stage
As Seen On TV, Inc.RetailingSeries A$26.4M$37.4Msame sector · same stage
Bluefly IncRetailingSeries A$26.3M$33.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
KRD Growers, LLCRetailingSeed$19.1M86%
Baby Generation, Inc.RetailingPre-Seed$7.6M85%
Seedling Holdings, Inc.RetailingSeries A$3.9M85%
Seed Leaf Inc.RetailingSeries A$27.9M84%
Planting Hope Company, Inc.RetailingSeed$1.6M84%
Roasting Plant IncRetailingSeries A$8.6M84%
Capital Growth Investments, Inc.RetailingSeed$12.6M84%
Cultivate Holdings, LlcRetailingSeed$20.5M84%
Frequently asked
How much funding has GrowGeneration Corp. raised?
GrowGeneration Corp. has raised approximately $31.9M in disclosed capital across 9 recorded financing rounds, aggregated from public filings.
What is GrowGeneration Corp.'s estimated valuation?
Provath's modeled valuation for GrowGeneration Corp. is approximately $40.1M (modeled range $9.6M–$217.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is GrowGeneration Corp. at?
GrowGeneration Corp.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Tue May 28.
What does GrowGeneration Corp. do and where is it based?
GrowGeneration Corp. operates in the Retailing sector, based in DENVER.
Explore related

See where GrowGeneration Corp. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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