Companies · Retailing

Bluefly Inc

NEW YORK · Retailing

Diligence memoA one-page analyst read on Bluefly Inc — recommendation, valuation, rhythm, risks.
$26.3M
Total raised · real
3
Rounds
1.4×
Latest step-up
Top 11%
Sector rank · raised
Series A
Latest stage · inferred · Wed Sep 07 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Bluefly Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.08× the median modeled value of Series A Retailing companies in 2010–2012 (42 peers) — value vs value, same stage and era.
  • Within the normal band (108% of peer median) for its niche.
Dormant
  • Last raise 14.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Bluefly Inc is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks among the largest (ahead of 90% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2009-12-21 Raised $15M (real) Modeled valuation $77M (est)$15M$77MSeries A2009Series A · 2009-12-21 Raised $4.7M (real) Modeled valuation $24M (est)$4.7M$24MSeries A2009Series A · 2011-09-07 Raised $6.6M (real) Modeled valuation $34M (est)$6.6M$34MSeries A2011+$4.7M+$6.6MCumulative $26M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$15.0M · 2009
Series A extension$4.7M · 2009
Series A extension$6.6M · 2011

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$33.9M
Base estimate est.
$8.1M
Conservative case
$184.3M
Upside case
$30.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $77.1M · 2009-12-212009Series A · modeled $24.3M · 2009-12-21Series A · modeled $33.9M · 2011-09-072011
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
6.0 yr
Elapsed time used
14.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
10 mo
Avg between rounds
$15.4M/yr
Capital velocity
16.5 yr
On record since
2009
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 17× above median
This company$26.3M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.2× above median
This company$6.6M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 5.9× above median
This company$33.9M
Sector median$5.8M

Raised more than 90% of sector peers (real $). Modeled value above 85% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #19 of 42.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Adir International LLC · Series A Raised $15.0M · modeled $77.1M (est)J. Hilburn, Inc. · Series A Raised $13.8M · modeled $70.8M (est)Fragrance Holdings, LLC · Series A Raised $13.2M · modeled $68.0M (est)Choo Luxury Holdings Ltd · Series A Raised $10.7M · modeled $54.9M (est)Natural Grocers by Vitamin Cottage, Inc. · Series A Raised $10.1M · modeled $51.6M (est)Northern Brewer, LLC · Series A Raised $10.0M · modeled $51.4M (est)Organic Avenue, LLC · Series A Raised $11.2M · modeled $50.6M (est)Goal Zero Holdings, LLC · Series A Raised $18.2M · modeled $48.8M (est)China Horizon Investments Ltd · Series A Raised $12.3M · modeled $47.5M (est)US Dry Cleaning Services Corp · Series A Raised $13.6M · modeled $46.7M (est)Global Custom Commerce, Inc. · Series A Raised $9.0M · modeled $46.2M (est)Luxury Ventures, LLC · Series A Raised $8.9M · modeled $45.6M (est)Bluefly Inc (this company) Raised $26.3M · modeled $33.9M (est)Bluefly Inc
CompanyStageRaised · realValue · estvs peer med.
Adir International LLCSeries A$15.0M$77.1M2.45×
J. Hilburn, Inc.Series A$13.8M$70.8M2.25×
Fragrance Holdings, LLCSeries A$13.2M$68.0M2.16×
Choo Luxury Holdings LtdSeries A$10.7M$54.9M1.75×
Natural Grocers by Vitamin Cottage, Inc.Series A$10.1M$51.6M1.64×
Northern Brewer, LLCSeries A$10.0M$51.4M1.63×
Organic Avenue, LLCSeries A$11.2M$50.6M1.61×
Goal Zero Holdings, LLCSeries A$18.2M$48.8M1.55×
China Horizon Investments LtdSeries A$12.3M$47.5M1.51×
US Dry Cleaning Services CorpSeries A$13.6M$46.7M1.49×
Global Custom Commerce, Inc.Series A$9.0M$46.2M1.47×
Luxury Ventures, LLCSeries A$8.9M$45.6M1.45×
Bluefly Inc this companySeries A$26.3M$33.9M1.08×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$15.0M2009-12-21$68.2M$77.1M90%
Series A$4.7M2009-12-21$21.5M$24.3M90%
Series A$6.6M2011-09-07$30.0M$33.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$15.0M2009-12-21
    • First recorded raise — entered as Series A.
  2. Series A$4.7M2009-12-21
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.2× smaller than the prior — bridge or down round.
  3. Series A$6.6M2011-09-07
    • Raised again after 21 mo — slower than the ~13 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
Intelligence
2012 ~Q3
Modeled next raise · ~10mo cadence
$9.2M
Modeled next size est.range $6.6M$14.7M
1.4×
Last step-up
$15.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
HABIB KAIROUZ9 other2009-12
ANDREW RUSSELL4 other2011-09
Mario Ciampi2 other2009-12
David Janke1 other2009-12
JOSEPH PARK1 other2011-09
MICHAEL HELFAND1 other2009-12
Neal Moszkowski1 other2009-12
Ann Jackson2009-12
Anthony B. Plesner2009-12
ANTHONY PLESNER2009-12
Barry Erdos2009-12
Bradford B. Matson2009-12
BRADFORD MATSON2009-12
David B. Wassong2009-12
DAVID WASSONG2009-12
DENISE SEEGAL2011-09
Habib B. Kairouz2009-12
Kara B. Jenny2009-12
KARA JENNY2009-12
MARIO CLAMPI2011-09
Martin B. Keane2009-12
Martin B. Miller2009-12
MARTIN KEANE2009-12
MARTIN MILLER2009-12
Registry & provenance

Bluefly Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1030896
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
giggle, Inc.RetailingSeries A$47.5M$41.8Mnetwork1 shared operator · same sector · same stage
As Seen On TV, Inc.RetailingSeries A$26.4M$37.4Msame sector · same stage
Vivrelle, Inc.RetailingSeries A$26.9M$31.4Msame sector · same stage
Monica & Andy, Inc.RetailingSeries A$25.7M$32.9Msame sector · same stage
Parfums Holding Company, Inc.RetailingSeries A$25.6M$36.2Msame sector · same stage
BetaBrand CorpRetailingSeries A$25.2M$51.4Msame sector · same stage
MWG Holdings Group, Inc.RetailingSeries A$28.7M$20.3Msame sector · same stage
Birchbox, Inc.RetailingSeries A$23.1M$16.1Msame sector · same stage
Frequently asked
How much funding has Bluefly Inc raised?
Bluefly Inc has raised approximately $26.3M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Bluefly Inc's estimated valuation?
Provath's modeled valuation for Bluefly Inc is approximately $33.9M (modeled range $8.1M–$184.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Bluefly Inc at?
Bluefly Inc's latest modeled financing stage is Series A. Its most recent recorded round closed around Wed Sep 07.
What does Bluefly Inc do and where is it based?
Bluefly Inc operates in the Retailing sector, based in NEW YORK.
Explore related

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