Companies · Retailing
LONG ISLAND CITY · Retailing
Diligence memoA one-page analyst read on Fresh Direct Holdings, Inc — recommendation, valuation, rhythm, risks.→Fresh Direct Holdings, Inc looks under-valued against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.
Fresh Direct Holdings, Inc behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Fresh Direct Holdings, Inc is one of 2347 Retailing companies tracked from LONG ISLAND CITY. By capital raised it ranks among the largest (ahead of 95% of sector peers), and in the upper tier by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A, Series B — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 20%.
Round size and date are reported; the stage label is inferred from round size (latest is Series C — a $40M–$100M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 95% of sector peers (real $). Modeled value above 89% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series C) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 9.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| MRGB Hold Co. | Series C | $96.7M | $562.5M | 1.93× |
| MRMMK Hold Co. | Series C | $62.4M | $363.2M | 1.25× |
| Packetvideo Corp | Series C | $60.0M | $349.2M | 1.20× |
| Bonobos Inc | Series C | $136.9M | $320.1M | 1.10× |
| Mood Media Group SA | Series C | $50.0M | $291.0M | 1.00× |
| ACON Fiesta Investors Holdings, L.L.C. | Series C | $45.0M | $261.9M | 0.90× |
| dELiAs, Inc. | Series C | $65.9M | $256.7M | 0.88× |
| GPB Automotive Portfolio, LP | Series C | $82.0M | $180.5M | 0.62× |
| Fresh Direct Holdings, Inc this company | Series C | $60.0M | $58.2M | 0.20× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Series C | $50.0M | 2011-03-09 | $333.3M | $291.0M | 90% |
| Series C | $10.0M | 2014-03-24 | $66.7M | $58.2M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Jim Manzi | — | 5 other | 2011-03 |
| Jason Ackerman | — | 2 other | 2011-03 |
| Dalton Philips | — | 1 other | 2011-03 |
| FT Chong | — | 1 other | 2011-03 |
| JOSH LEVINE | — | 1 other | 2014-03 |
| Riad Abrahams | — | 1 other | 2011-03 |
| Adrian Williams | — | — | 2014-03 |
| Dalton Phillips | — | — | 2014-03 |
| David McInerney | — | — | 2014-03 |
| Gerald Bennett | — | — | 2014-03 |
| Jeffrey Deutschman | — | — | 2011-03 |
| LAURENCE HICKEY | — | — | 2011-03 |
| Peter Ackerman | — | — | 2011-03 |
| Teepoo Riaz | — | — | 2014-03 |
Fresh Direct Holdings, Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| giggle, Inc. | Retailing | Series A | $47.5M | $41.8M | network1 shared operator · same sector |
| Mystery Tackle Box, Inc. | Retailing | Series C | $63.9M | $49.4M | same sector · same stage |
| Charming Charlie Holdings Inc. | Retailing | Series C | $90.8M | $60.4M | same sector · same stage |
| 1stdibs.com, Inc. | Retailing | Series C | $98.7M | $22.5M | same sector · same stage |
| Gee Automotive Holdings, L.L.C. | Retailing | Series C | $101.9M | $51.1M | same sector · same stage |
| Camp NYC, Inc. | Retailing | Series C | $117.9M | $82.5M | same sector · same stage |
| Pirch, Inc. | Retailing | Series C | $134.9M | $58.2M | same sector · same stage |
| Maiyet Inc | Retailing | Series B | $62.0M | $75.7M | same sector |
See where Fresh Direct Holdings, Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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