Companies · Retailing

Bonobos Inc

NEW YORK · Retailing

Diligence memoA one-page analyst read on Bonobos Inc — recommendation, valuation, rhythm, risks.
$136.9M
Total raised · real
8
Rounds
1.8×
Latest step-up
Top 3%
Sector rank · raised
Series C
Latest stage · inferred · Mon May 05 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Bonobos Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.10× the median modeled value of Series C Retailing companies in 2013–2015 (9 peers) — value vs value, same stage and era.
  • Within the normal band (110% of peer median) for its niche.
Dormant
  • Last raise 12.2 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Bonobos Inc is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks among the largest (ahead of 98% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeed · 2008-09-26 Raised $3.0M (real) Modeled valuation $19M (est)Seed2008Seed · 2009-12-29 Raised $2.0M (real) Modeled valuation $13M (est)Seed2009Seed · 2009-12-29 Raised $4.0M (real) Modeled valuation $25M (est)Seed2009Series B · 2010-12-01 Raised $18M (real) Modeled valuation $104M (est)Series B2010Series B · 2012-01-05 Raised $8.0M (real) Modeled valuation $45M (est)Series B2012Series B · 2012-01-05 Raised $16M (real) Modeled valuation $93M (est)Series B2012Series B · 2012-12-04 Raised $30M (real) Modeled valuation $169M (est)Series B2012Series C · 2014-05-05 Raised $55M (real) Modeled valuation $320M (est)Series C2014+$2.0M+$4.0M+$18M+$8.0M+$16M+$30M+$55MCumulative $137M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.0M · 2008
Seed extension$2.0M · 2009
Seed extension$4.0M · 2009
Series B$18.5M · 2010no Series A on file
Series B extension$8.0M · 2012
Series B extension$16.4M · 2012
Series B extension$30.0M · 2012
Series C$55.0M · 2014

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 60%.

Modeled valuation trajectory
$320.1M
Base estimate est.
$191.4M
Conservative case
$843.4M
Upside case
$366.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ca $40M–$100M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $18.9M · 2008-09-262008Seed · modeled $12.6M · 2009-12-29Seed · modeled $25.2M · 2009-12-29Series B · modeled $104.3M · 2010-12-01Series B · modeled $45.1M · 2012-01-05Series B · modeled $92.6M · 2012-01-05Series B · modeled $169.2M · 2012-12-04Series C · modeled $320.1M · 2014-05-052014
Model inputs · modeled:benchmark-stage-stepup-v1
15%
Dilution assumption
Implied ownership sold in the financing.
70%
Survival probability
52% low · 81% high
1.04×/yr
Annual markup
1.19×/yr upside case
6.0 yr
Elapsed time used
12.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
10 mo
Avg between rounds
$24.4M/yr
Capital velocity
17.8 yr
On record since
2008
First round
8
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 87× above median
This company$136.9M
Sector median$1.6M
Latest round — vs other Series C rounds in sector (real $, this stage) 1.1× above median
This company$55.0M
Sector median$50.0M
Modeled value — vs sector median (estimate, all stages) 56× above median
This company$320.1M
Sector median$5.8M

Raised more than 98% of sector peers (real $). Modeled value above 96% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series C) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #4 of 9.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)MRGB Hold Co. · Series C Raised $96.7M · modeled $562.5M (est)MRMMK Hold Co. · Series C Raised $62.4M · modeled $363.2M (est)Packetvideo Corp · Series C Raised $60.0M · modeled $349.2M (est)Mood Media Group SA · Series C Raised $50.0M · modeled $291.0M (est)ACON Fiesta Investors Holdings, L.L.C. · Series C Raised $45.0M · modeled $261.9M (est)dELiAs, Inc. · Series C Raised $65.9M · modeled $256.7M (est)GPB Automotive Portfolio, LP · Series C Raised $82.0M · modeled $180.5M (est)Fresh Direct Holdings, Inc · Series C Raised $60.0M · modeled $58.2M (est)Bonobos Inc (this company) Raised $136.9M · modeled $320.1M (est)Bonobos Inc
CompanyStageRaised · realValue · estvs peer med.
MRGB Hold Co.Series C$96.7M$562.5M1.93×
MRMMK Hold Co.Series C$62.4M$363.2M1.25×
Packetvideo CorpSeries C$60.0M$349.2M1.20×
Bonobos Inc this companySeries C$136.9M$320.1M1.10×
Mood Media Group SASeries C$50.0M$291.0M1.00×
ACON Fiesta Investors Holdings, L.L.C.Series C$45.0M$261.9M0.90×
dELiAs, Inc.Series C$65.9M$256.7M0.88×
GPB Automotive Portfolio, LPSeries C$82.0M$180.5M0.62×
Fresh Direct Holdings, IncSeries C$60.0M$58.2M0.20×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.0M2008-09-26$15.0M$18.9M90%
Seed$2.0M2009-12-29$10.0M$12.6M90%
Seed$4.0M2009-12-29$20.0M$25.2M90%
Series B$18.5M2010-12-01$102.8M$104.3M90%
Series B$8.0M2012-01-05$44.4M$45.1M90%
Series B$16.4M2012-01-05$91.2M$92.6M90%
Series B$30.0M2012-12-04$166.7M$169.2M90%
Series C$55.0M2014-05-05$366.7M$320.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.0M2008-09-26
    • First recorded raise — entered as Seed.
  2. Seed$2.0M2009-12-29
    • Raised 15 mo later, in step with the ~13 mo sector norm.
    • Round 1.5× smaller than the prior — bridge or down round.
  3. Seed$4.0M2009-12-29
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× larger than the prior — scaling up.
  4. Series B$18.5M2010-12-01
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 4.6× larger than the prior — scaling up.
  5. Series B$8.0M2012-01-05
    • Raised 13 mo later, in step with the ~13 mo sector norm.
    • Round 2.3× smaller than the prior — bridge or down round.
  6. Series B$16.4M2012-01-05
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.1× larger than the prior — scaling up.
  7. Series B$30.0M2012-12-04
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 1.8× larger than the prior — scaling up.
  8. Series C$55.0M2014-05-05
    • Raised 17 mo later, in step with the ~13 mo sector norm.
    • Round 1.8× larger than the prior — scaling up.
Intelligence
2015 ~Q1
Modeled next raise · ~10mo cadence
$100.8M
Modeled next size est.range $65.5M$161.3M
1.8×
Last step-up
$24.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeremy Liew17 other2010-12
Kirsten Green17 other2012-12
SAMEER GANDHI16 other2012-01
Brian Spaly10 other2008-09
William Anderson10 other2008-09
ANDREW DUNN5 other2008-09
Charles Heilbronn3 other2014-05
COLIN EVANS3 other2008-09
JOEL PETERSON2 other2009-12
Chris Travers2014-05
David Coppel2014-05
SAMEER GHANDHI2010-12
Registry & provenance

Bonobos Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1427204
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Serena & Lily IncRetailingSeries C$79.2M$112.4Mnetwork1 shared operator · same sector · same stage
Adoreme, Inc.RetailingSeries C$54.3M$237.0Mnetwork1 shared operator · same sector · same stage
Pirch, Inc.RetailingSeries C$134.9M$58.2Msame sector · same stage
Zulily, Inc.RetailingSeries C$134.6M$494.7Msame sector · same stage
Suma Brands, Inc.RetailingSeries C$134.1M$487.5Msame sector · same stage
Nobull, LlcRetailingSeries C$132.0M$362.4Msame sector · same stage
Camp NYC, Inc.RetailingSeries C$117.9M$82.5Msame sector · same stage
Sprouts Farmers Markets LlcRetailingSeries C$113.3M$444.2Msame sector · same stage
Frequently asked
How much funding has Bonobos Inc raised?
Bonobos Inc has raised approximately $136.9M in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is Bonobos Inc's estimated valuation?
Provath's modeled valuation for Bonobos Inc is approximately $320.1M (modeled range $191.4M–$843.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Bonobos Inc at?
Bonobos Inc's latest modeled financing stage is Series C. Its most recent recorded round closed around Mon May 05.
What does Bonobos Inc do and where is it based?
Bonobos Inc operates in the Retailing sector, based in NEW YORK.
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