Diligence memo · auto-generated · as of July 2, 2026
Fresh Direct Holdings, Inc
Fresh Direct Holdings, Inc looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Fresh Direct Holdings, Inc operates in Retailing, based in LONG ISLAND CITY.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Fresh Direct Holdings, Inc has raised $60M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $50M on 2011-03-09.
Most recent recorded round closed around 2014-03-24.
Valuation (modeled)modeled
Provath models Fresh Direct Holdings, Inc at approximately $58M (range $35M–$153M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.20× the median modeled value of Series C Retailing companies in 2013–2015 (9 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 37 months.
Last raise 12.3 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 5.0× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 95% of Retailing peers (2347 compared).
Modeled value ranks above 89% of those peers.
Closest niche peers: MRGB Hold Co., MRMMK Hold Co., Packetvideo Corp, Bonobos Inc, Mood Media Group SA.
Peoplefiled
14 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.