Companies · Consumer / Retail

Celebrity Lifestyle Brands, Inc.

ESCONDIDO · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Celebrity Lifestyle Brands, Inc. — recommendation, valuation, rhythm, risks.
$1.7M
Total raised · real
2
Rounds
0.5×
Latest step-up
Top 15%
Sector rank · raised
Seed
Latest stage · inferred · Fri Jun 08 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Celebrity Lifestyle Brands, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.29× the median modeled value of Seed Consumer / Retail companies in 2016–2018 (10 peers) — value vs value, same stage and era.
Dormant
  • Last raise 8.1 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Celebrity Lifestyle Brands, Inc. is one of 1161 Consumer / Retail companies tracked from ESCONDIDO. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 504
Reg D exemption
2
Investors (latest)
2016
Year incorporated
2018-06-08
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2016-08-26 Raised $1.0M (real) Modeled valuation $6.4M (est)$1.0M$6.4MSeed2016Seed · 2018-06-08 Raised $660K (real) Modeled valuation $4.2M (est)$660K$4.2MSeed2018Pre-Seed · 2018-06-08 Raised $330K (real) Modeled valuation $2.6M (est)$330K$2.6MPre-Seed2018+$660K+$330KCumulative $2.0M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.0M · 2016
Seed extension$660K · 2018
Bridge · Seed-stage$330K · 2018smaller follow-on

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$4.2M
Base estimate est.
$535K
Conservative case
$32.7M
Upside case
$3.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $6.4M · 2016-08-262016Seed · modeled $4.2M · 2018-06-08Pre-Seed · modeled $2.6M · 2018-06-082018
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
8.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
11 mo
Avg between rounds
$942K/yr
Capital velocity
9.9 yr
On record since
2016
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$1.7M
Sector median$3.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.2× of median
This company$330K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.5× of median
This company$4.2M
Sector median$7.9M

Raised more than 86% of sector peers (real $). Modeled value above 85% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 10.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)ICTV Brands Inc. · Seed Raised $3.0M · modeled $18.9M (est)Recover Life Brands, LLC · Seed Raised $3.0M · modeled $18.9M (est)Katherine Cosmetics, Inc. · Seed Raised $3.3M · modeled $18.1M (est)Bou Brands LLC · Seed Raised $4.2M · modeled $17.6M (est)Treaty Oak Brands, LLC · Seed Raised $2.7M · modeled $16.9M (est)OMNI Retail Group, Inc. · Seed Raised $3.9M · modeled $11.8M (est)Island Club Brands, LLC · Seed Raised $1.3M · modeled $7.9M (est)Jean Dousset Brands LLC · Seed Raised $1.2M · modeled $7.6M (est)Fitlife Brands, Inc. · Seed Raised $3.0M · modeled $3.8M (est)Celebrity Lifestyle Brands, Inc. (this company) Raised $1.7M · modeled $4.2M (est)Celebrity Lifestyle Brands, Inc.
CompanyStageRaised · realValue · estvs peer med.
ICTV Brands Inc.Seed$3.0M$18.9M1.32×
Recover Life Brands, LLCSeed$3.0M$18.9M1.32×
Katherine Cosmetics, Inc.Seed$3.3M$18.1M1.25×
Bou Brands LLCSeed$4.2M$17.6M1.22×
Treaty Oak Brands, LLCSeed$2.7M$16.9M1.18×
OMNI Retail Group, Inc.Seed$3.9M$11.8M0.82×
Island Club Brands, LLCSeed$1.3M$7.9M0.55×
Jean Dousset Brands LLCSeed$1.2M$7.6M0.53×
Celebrity Lifestyle Brands, Inc. this companySeed$1.7M$4.2M0.29×
Fitlife Brands, Inc.Seed$3.0M$3.8M0.26×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.0M2016-08-26$5.1M$6.4M90%
Seed$660K2018-06-08$3.3M$4.2M90%
Pre-Seed$330K2018-06-08$1.8M$2.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.0M2016-08-26
    • First recorded raise — entered as Seed.
    • 1 investor on this round.
  2. Seed$660K2018-06-08
    • Raised 21 mo later, in step with the ~15 mo sector norm.
    • Round 1.5× smaller than the prior — bridge or down round.
    • 8 investors on this round.
  3. Pre-Seed$330K2018-06-08
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 504).
    • 2 investors on this round.
Intelligence
2019 ~Q2
Modeled next raise · ~11mo cadence
$330K
Modeled next size est.range $330K$528K
0.5×
Last step-up
$942K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Greg Writer4 other2016-08
Bernt Ullman2 other2016-08
Randy Park1 other2016-08
Registry & provenance

Celebrity Lifestyle Brands, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1683370
SEC CIK
2016
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Shop & Shout Ltd.Consumer / RetailSeed$1.6M$1.1Msame sector · same stage
Caring Brands, Inc.Consumer / RetailSeed$1.8M$5.0Msame sector · same stage
Woven Brands, LLCConsumer / RetailSeed$1.6M$5.9Msame sector · same stage
Rodeo Commerce, Inc.Consumer / RetailSeed$1.8M$720Ksame sector · same stage
Commerce Resources Corp.Consumer / RetailSeed$1.9M$751Ksame sector · same stage
Ally Commerce, Inc.Consumer / RetailSeed$1.5M$7.9Msame sector · same stage
Marin Brands Inc.Consumer / RetailSeed$1.3M$4.5Msame sector · same stage
Lifeapps Brands Inc.Consumer / RetailSeed$1.3M$789Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Celebrity Brands Spirits, LLCFood & BeverageSeed$45.6M88%
Real Brands, Inc.Consumer / RetailPre-Seed$1.1M83%
Iconic Brands, Inc.Consumer / RetailSeries B$184.7M83%
Fitlife Brands, Inc.Consumer / RetailSeed$3.8M82%
Pattern Brands, Inc.Consumer / RetailSeries A$43.7M81%
Ethical Brands Inc.Consumer / RetailSeries A$7.9M81%
Starco Brands, Inc.Consumer / RetailSeries C$304.0M81%
Defined Brand, Inc.Consumer / RetailPre-Seed$1.2M81%
Frequently asked
How much funding has Celebrity Lifestyle Brands, Inc. raised?
Celebrity Lifestyle Brands, Inc. has raised approximately $1.7M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Celebrity Lifestyle Brands, Inc.'s estimated valuation?
Provath's modeled valuation for Celebrity Lifestyle Brands, Inc. is approximately $4.2M (modeled range $535K–$32.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Celebrity Lifestyle Brands, Inc. at?
Celebrity Lifestyle Brands, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Jun 08.
What does Celebrity Lifestyle Brands, Inc. do and where is it based?
Celebrity Lifestyle Brands, Inc. operates in the Consumer / Retail sector, based in ESCONDIDO.
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