Companies · Retailing

Birchbox, Inc.

NEW YORK · Retailing

Diligence memoA one-page analyst read on Birchbox, Inc. — recommendation, valuation, rhythm, risks.
$23.1M
Total raised · real
3
Rounds
0.3×
Latest step-up
Top 12%
Sector rank · raised
Series A
Latest stage · inferred · Thu Apr 15 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Birchbox, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.62× the median modeled value of Series A Retailing companies in 2019–2021 (76 peers) — value vs value, same stage and era.
Dormant
  • Last raise 5.2 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Birchbox, Inc. is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks in the upper tier (ahead of 89% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2021-04-15
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2011-08-04 Raised $9.3M (real) Modeled valuation $48M (est)$9.3M$48MSeries A2011Series A · 2020-04-20 Raised $10M (real) Modeled valuation $53M (est)$10M$53MSeries A2020Series A · 2021-04-15 Raised $3.5M (real) Modeled valuation $16M (est)$3.5M$16MSeries A2021+$10M+$3.5MCumulative $23M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$9.3M · 2011
Series A extension$10.3M · 2020
Series A extension$3.5M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$16.1M
Base estimate est.
$4.3M
Conservative case
$73.2M
Upside case
$15.9M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $47.8M · 2011-08-042011Series A · modeled $52.8M · 2020-04-20Series A · modeled $16.1M · 2021-04-152021
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
5.2 yr
Elapsed time used
5.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
58 mo
Avg between rounds
$2.4M/yr
Capital velocity
14.9 yr
On record since
2011
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 15× above median
This company$23.1M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.6× of median
This company$3.5M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 2.8× above median
This company$16.1M
Sector median$5.8M

Raised more than 89% of sector peers (real $). Modeled value above 73% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #68 of 76.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)GP Parent, L.L.C. · Series A Raised $14.3M · modeled $73.6M (est)Anomalie Inc. · Series A Raised $17.7M · modeled $70.5M (est)Anine Bing Corp · Series A Raised $19.5M · modeled $69.3M (est)Doms Market Holdco Inc. · Series A Raised $16.8M · modeled $69.3M (est)Streamline USA, Inc. · Series A Raised $15.0M · modeled $65.6M (est)Kandui Holdings, LLC · Series A Raised $11.6M · modeled $59.8M (est)Fuji INC. · Series A Raised $18.3M · modeled $57.6M (est)Cast Holding Co · Series A Raised $12.0M · modeled $55.2M (est)Andie, Co. · Series A Raised $19.2M · modeled $52.9M (est)Bulletin, Inc. · Series A Raised $10.3M · modeled $51.2M (est)Rhone Apparel, Inc. · Series A Raised $32.4M · modeled $50.9M (est)China Jo-Jo Drugstores, Inc. · Series A Raised $19.8M · modeled $50.1M (est)Birchbox, Inc. (this company) Raised $23.1M · modeled $16.1M (est)Birchbox, Inc.
CompanyStageRaised · realValue · estvs peer med.
GP Parent, L.L.C.Series A$14.3M$73.6M2.82×
Anomalie Inc.Series A$17.7M$70.5M2.70×
Anine Bing CorpSeries A$19.5M$69.3M2.66×
Doms Market Holdco Inc.Series A$16.8M$69.3M2.65×
Streamline USA, Inc.Series A$15.0M$65.6M2.51×
Kandui Holdings, LLCSeries A$11.6M$59.8M2.29×
Fuji INC.Series A$18.3M$57.6M2.21×
Cast Holding CoSeries A$12.0M$55.2M2.12×
Andie, Co.Series A$19.2M$52.9M2.03×
Bulletin, Inc.Series A$10.3M$51.2M1.96×
Rhone Apparel, Inc.Series A$32.4M$50.9M1.95×
China Jo-Jo Drugstores, Inc.Series A$19.8M$50.1M1.92×
Birchbox, Inc. this companySeries A$23.1M$16.1M0.62×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$9.3M2011-08-04$42.3M$47.8M85%
Series A$10.3M2020-04-20$46.7M$52.8M90%
Series A$3.5M2021-04-15$15.9M$16.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$9.3M2011-08-04
    • First recorded raise — entered as Series A.
    • 6 investors on this round.
  2. Series A$10.3M2020-04-20
    • Raised again after 105 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • Switched to Rule 506(b) (was Rule 06).
    • 1 investor on this round.
  3. Series A$3.5M2021-04-15
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 2.9× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2026 ~Q1
Modeled next raise · ~58mo cadence
$3.5M
Modeled next size est.range $3.5M$5.6M
0.3×
Last step-up
$2.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
THERESIA GOUW RANZETTA5 other2011-08
Hayley Barna2 other2011-08
Katia Beauchamp1 other2011-08
CLAIRE HOUGH2020-04
JESSE PUJJI2020-04
MARK SHULMAN2020-04
MICHAEL MUTONE2020-04
Phlneas Barnes2011-08
Registry & provenance

Birchbox, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1527857
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Strova, Inc.RetailingSeries A$7.5M$19.5Mnetwork1 shared operator · same sector · same stage
Crumbs Bake Shop, Inc.RetailingSeries A$22.1M$18.0Msame sector · same stage
Hollender Sustainable Brands, LLCRetailingSeries A$22.1M$12.9Msame sector · same stage
Mountain Origins Design LLCRetailingSeries A$24.8M$11.4Msame sector · same stage
Can B CorpRetailingSeries A$19.4M$13.4Msame sector · same stage
Ice Services LLCRetailingSeries A$19.2M$11.9Msame sector · same stage
Billy Reid, Inc.RetailingSeries A$19.0M$20.5Msame sector · same stage
MWG Holdings Group, Inc.RetailingSeries A$28.7M$20.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
MomBox, Inc.RetailingPre-Seed$3.6M86%
Scentbox, Inc.RetailingPre-Seed$4.8M85%
Bean Box, Inc.RetailingSeed$11.3M82%
Birdie Box, LLCRetailingPre-Seed$1.3M82%
Bergeys, Inc.RetailingSeries A$18.6M82%
Skin Laundry Holdings, Inc.RetailingSeed$9.1M81%
MWG Holdings Group, Inc.RetailingSeries A$20.3M81%
Walpole Holdings, LLCRetailingSeries B$93.1M81%
Frequently asked
How much funding has Birchbox, Inc. raised?
Birchbox, Inc. has raised approximately $23.1M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Birchbox, Inc.'s estimated valuation?
Provath's modeled valuation for Birchbox, Inc. is approximately $16.1M (modeled range $4.3M–$73.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Birchbox, Inc. at?
Birchbox, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Thu Apr 15.
What does Birchbox, Inc. do and where is it based?
Birchbox, Inc. operates in the Retailing sector, based in NEW YORK.
Explore related

See where Birchbox, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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