People · Operator
Named in public records as an officer, director or promoter · active 2012–2025 · Other, Software / Tech, Retailing
| Company | Role | Sector | Stage | Raised · real | Value · est | Tied |
|---|---|---|---|---|---|---|
| Soft Surroundings Holdings, LLC | — | Other | Series D+ | $110.7M | $1.9B | 2012 |
| Sundance Holding Company, LLC | — | Other | Series C | $69.9M | $1.2B | 2012 |
| Throne Labs, Inc. | — | Software / Tech | Series B | $30.7M | $42.1M | 2024 |
| Soft Surroundings Holdings II, LLC | — | Retailing | Seed | $3.0M | $19.0M | 2016 |
| Brentwood-Soft Surroundings II, LLC | — | Retailing | Seed | $1.0M | $6.5M | 2016 |
Eric Reiter at the center, the companies they're named on, and every other operator named alongside them — an interlock map of shared founding teams, boards and funds. Name-matched, so treat as a research lead.
People named alongside Eric Reiter on the same companies — an interlock signal (shared founding team, board, or fund). Name-matched, so verify before acting.
| Operator | Shared | Their companies |
|---|---|---|
| Roger Goddu | 2 | 5 |
| Chris Reekie | 2 | 2 |
| Anthony Choe | 1 | 5 |
| STEVE MOORE | 1 | 5 |
| Benjamin Clark | 1 | 3 |
| Fletcher Wilson | 1 | 3 |
| Robin Sheldon | 1 | 3 |
| W. Grant Williams III | 1 | 1 |
| Thomas Wilcher | 1 | 1 |
| William Grant Williams | 1 | 1 |
| William Barnum | 1 | 1 |
| Steven W. Moore | 1 | 1 |
| Jessica Heinzelman | 1 | 1 |
| Phillip Attia | 1 | 1 |
| Ravin Gandhi | 1 | 1 |
| Randy Brown | 1 | 1 |
| Thomas Grant Wilcher | 1 | 1 |
| Sheryl Clark | 1 | 1 |
People are matched by normalized name across records; a common name may merge distinct individuals. Treat as a research lead, the same way modeled valuations are directional, not quoted.