Companies · Retailing

Brentwood-Soft Surroundings II, LLC

LOS ANGELES · Retailing

Diligence memoA one-page analyst read on Brentwood-Soft Surroundings II, LLC — recommendation, valuation, rhythm, risks.→
$1.0M
Total raised · real
1
Rounds
—
Latest step-up
Top 59%
Sector rank · raised
Seed
Latest stage · inferred · Mon Mar 07 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Brentwood-Soft Surroundings II, LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.57× the median modeled value of Seed Retailing companies in 2016–2018 (115 peers) — value vs value, same stage and era.
Dormant
  • Last raise 10.3 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Brentwood-Soft Surroundings II, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
10.6 yr record
Peak capital year was 2016 with $1.0M across 1 filings.
Market position
ahead of 42% of Retailing peers
Capital scale is ahead of 42% of Retailing peers; modeled value is above 53% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2016: $1.0M across 1 filings.
  • Largest single filing was $1.0M on 2016-03-07.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Brentwood-Soft Surroundings II, LLC is one of 2347 Retailing companies tracked from LOS ANGELES. By capital raised it ranks mid-pack (ahead of 42% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2016-03-07 Raised $1.0M (real) Modeled valuation $6.5M (est)$1.0M$6.5MSeed2016

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.0M · 2016

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$6.5M
Base estimate est.
$838K
Conservative case
$51.2M
Upside case
$5.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
10.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
10.6 yr
On record since
2016
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 0.7× of median
This company$1.0M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage)▼ 0.6× of median
This company$1.0M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages)▲ 1.1× above median
This company$6.5M
Sector median$5.8M

Raised more than 42% of sector peers (real $). Modeled value above 53% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #101 of 115.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)BeautyCon Media, Inc. · Seed Raised $4.0M · modeled $25.2M (est)Beaufort Buligo LP · Seed Raised $3.9M · modeled $24.5M (est)Emagine Frankfort Llc · Seed Raised $3.9M · modeled $24.4M (est)VJCS Holdings, Inc. · Seed Raised $3.8M · modeled $23.7M (est)Indie Lee & Co., Inc. · Seed Raised $3.7M · modeled $23.3M (est)Performance Systems Integration, LLC · Seed Raised $3.7M · modeled $23.3M (est)DERMAdoctor, LLC · Seed Raised $3.5M · modeled $22.1M (est)Center For Goods LLC · Seed Raised $3.5M · modeled $22.1M (est)Route Four LLC · Seed Raised $3.5M · modeled $22.1M (est)CBF Holdings Inc. · Seed Raised $3.5M · modeled $22.1M (est)Tot Baby Corp · Seed Raised $6.2M · modeled $21.2M (est)JuiceDelivery, LLC · Seed Raised $5.3M · modeled $20.4M (est)Brentwood-Soft Surroundings II, LLC (this company) Raised $1.0M · modeled $6.5M (est)Brentwood-Soft Surroundings II, LLC
CompanyStageRaised · realValue · estvs peer med.
BeautyCon Media, Inc.Seed$4.0M$25.2M2.22×
Beaufort Buligo LPSeed$3.9M$24.5M2.16×
Emagine Frankfort LlcSeed$3.9M$24.4M2.15×
VJCS Holdings, Inc.Seed$3.8M$23.7M2.08×
Indie Lee & Co., Inc.Seed$3.7M$23.3M2.05×
Performance Systems Integration, LLCSeed$3.7M$23.3M2.05×
DERMAdoctor, LLCSeed$3.5M$22.1M1.94×
Center For Goods LLCSeed$3.5M$22.1M1.94×
Route Four LLCSeed$3.5M$22.1M1.94×
CBF Holdings Inc.Seed$3.5M$22.1M1.94×
Tot Baby CorpSeed$6.2M$21.2M1.87×
JuiceDelivery, LLCSeed$5.3M$20.4M1.80×
Brentwood-Soft Surroundings II, LLC this companySeed$1.0M$6.5M0.57×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.0M2016-03-07$5.2M$6.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.0M2016-03-07
    • First recorded raise — entered as Seed.
Intelligence
—
Modeled next raise
$1.7M
Modeled next size est.range $1.1M–$2.6M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Eric Reiter—4 other2016-03
Chris Reekie—1 other2016-03
Steven W. Moore——2016-03
Registry & provenance

Brentwood-Soft Surroundings II, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1668694
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Soft Surroundings Holdings II, LLCRetailingSeed$3.0M$19.0Mnetwork2 shared operators · same sector · same stage
Cognutria Foods, Inc.RetailingSeed$1.0M$6.6Msame sector · same stage
Fmc Holdings, LlcRetailingSeed$1.0M$6.5Msame sector · same stage
Man Outfitters, Inc.RetailingSeed$1.0M$6.5Msame sector · same stage
Wine Nation Inc.RetailingSeed$1.0M$6.5Msame sector · same stage
Gekks, Inc.RetailingSeed$1.0M$6.5Msame sector · same stage
Woobo Holdings LtdRetailingSeed$1.0M$6.5Msame sector · same stage
VNG.co LLCRetailingSeed$1.1M$6.6Msame sector · same stage
Frequently asked
How much funding has Brentwood-Soft Surroundings II, LLC raised?
Brentwood-Soft Surroundings II, LLC has raised approximately $1.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Brentwood-Soft Surroundings II, LLC's estimated valuation?
Provath's modeled valuation for Brentwood-Soft Surroundings II, LLC is approximately $6.5M (modeled range $838K–$51.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Brentwood-Soft Surroundings II, LLC at?
Brentwood-Soft Surroundings II, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Mar 07.
What does Brentwood-Soft Surroundings II, LLC do and where is it based?
Brentwood-Soft Surroundings II, LLC operates in the Retailing sector, based in LOS ANGELES.
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