Companies · Retailing
NEW YORK · Retailing
Diligence memoA one-page analyst read on WW NORTON & Co INC — recommendation, valuation, rhythm, risks.→WW NORTON & Co INC looks over-valued against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
WW NORTON & Co INC is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks mid-pack (ahead of 53% of sector peers), and mid-pack by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.
Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 53% of sector peers (real $). Modeled value above 57% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #4 of 142.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Movio Network, Inc. | Pre-Seed | $1.0M | $7.8M | 3.15× |
| Bonanzle, Inc. | Pre-Seed | $1.0M | $7.8M | 3.15× |
| REVO, Inc. | Pre-Seed | $960K | $7.5M | 3.02× |
| WW NORTON & Co INC this company | Pre-Seed | $1.9M | $7.5M | 3.00× |
| Fetch Enterprises Inc | Pre-Seed | $934K | $7.3M | 2.94× |
| Bambeco LLC | Pre-Seed | $1.1M | $7.3M | 2.94× |
| FFDP & Associates, Inc | Pre-Seed | $925K | $7.3M | 2.91× |
| Bremerton Cinema LLC | Pre-Seed | $900K | $7.1M | 2.83× |
| Cal-Vin Holding LLC | Pre-Seed | $870K | $6.8M | 2.74× |
| RAMp Sports LLC | Pre-Seed | $965K | $6.7M | 2.68× |
| Minerva Worldwide Inc. | Pre-Seed | $840K | $6.6M | 2.65× |
| Montiel USA Corp | Pre-Seed | $1.1M | $6.5M | 2.61× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Pre-Seed | $360K | 2009-09-27 | $2.0M | $2.8M | 90% |
| Pre-Seed | $599K | 2010-09-15 | $3.3M | $4.7M | 90% |
| Pre-Seed | $953K | 2011-09-26 | $5.3M | $7.5M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Peter Simon | — | 5 other | 2009-09 |
| Stephen King | — | 3 other | 2009-09 |
| STEPHEN DUNN | — | 2 other | 2009-09 |
| Genevieve Luciano-Hendin | — | — | 2009-09 |
| Jill Bialosky | — | — | 2009-09 |
| Jorie A. Krumpfer | — | — | 2011-09 |
| Julia Reidhead | — | — | 2009-09 |
| Louise Brockett | — | — | 2009-09 |
| Robert Weil | — | — | 2009-09 |
| Roby Harrington | — | — | 2009-09 |
| Starling Lawrence | — | — | 2009-09 |
| Steven Forman | — | — | 2009-09 |
| Warren Tiley | — | — | 2009-09 |
| W. Drake McFeely | — | — | 2009-09 |
| William Rusin | — | — | 2009-09 |
WW NORTON & Co INC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Digital Dream Labs, Llc | Retailing | Pre-Seed | $1.9M | $5.9M | same sector · same stage |
| RAC Interactive LLC | Retailing | Pre-Seed | $2.0M | $5.6M | same sector · same stage |
| Work N Gear Inc | Retailing | Pre-Seed | $2.0M | $7.8M | same sector · same stage |
| Snobswap Inc. | Retailing | Pre-Seed | $1.7M | $6.1M | same sector · same stage |
| Sunshine Supplements, Inc. | Retailing | Pre-Seed | $2.1M | $7.5M | same sector · same stage |
| 3Floz, Llc | Retailing | Pre-Seed | $2.1M | $5.0M | same sector · same stage |
| 1620 Workwear, Inc. | Retailing | Pre-Seed | $1.5M | $7.2M | same sector · same stage |
| Three Limes Inc. | Retailing | Pre-Seed | $2.4M | $7.8M | same sector · same stage |
See where WW NORTON & Co INC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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