Companies · Retailing

WW NORTON & Co INC

NEW YORK · Retailing

Diligence memoA one-page analyst read on WW NORTON & Co INC — recommendation, valuation, rhythm, risks.
$1.9M
Total raised · real
3
Rounds
1.6×
Latest step-up
Top 48%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Sep 26 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

WW NORTON & Co INC looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 3.00× the median modeled value of Pre-Seed Retailing companies in 2010–2012 (142 peers) — value vs value, same stage and era.
Dormant
  • Last raise 14.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

WW NORTON & Co INC is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks mid-pack (ahead of 53% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2009-09-27 Raised $360K (real) Modeled valuation $2.8M (est)$360K$2.8MPre-Seed2009Pre-Seed · 2010-09-15 Raised $599K (real) Modeled valuation $4.7M (est)$599K$4.7MPre-Seed2010Pre-Seed · 2011-09-26 Raised $953K (real) Modeled valuation $7.5M (est)$953K$7.5MPre-Seed2011+$599K+$953KCumulative $1.9M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$360K · 2009
Pre-Seed extension$599K · 2010
Pre-Seed extension$953K · 2011

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$7.5M
Base estimate est.
$572K
Conservative case
$84.8M
Upside case
$5.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.8M · 2009-09-272009Pre-Seed · modeled $4.7M · 2010-09-15Pre-Seed · modeled $7.5M · 2011-09-262011
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
14.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
12 mo
Avg between rounds
$958K/yr
Capital velocity
16.8 yr
On record since
2009
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.2× above median
This company$1.9M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 3.0× above median
This company$953K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 1.3× above median
This company$7.5M
Sector median$5.8M

Raised more than 53% of sector peers (real $). Modeled value above 57% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #4 of 142.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Movio Network, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Bonanzle, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)REVO, Inc. · Pre-Seed Raised $960K · modeled $7.5M (est)Fetch Enterprises Inc · Pre-Seed Raised $934K · modeled $7.3M (est)Bambeco LLC · Pre-Seed Raised $1.1M · modeled $7.3M (est)FFDP & Associates, Inc · Pre-Seed Raised $925K · modeled $7.3M (est)Bremerton Cinema LLC · Pre-Seed Raised $900K · modeled $7.1M (est)Cal-Vin Holding LLC · Pre-Seed Raised $870K · modeled $6.8M (est)RAMp Sports LLC · Pre-Seed Raised $965K · modeled $6.7M (est)Minerva Worldwide Inc. · Pre-Seed Raised $840K · modeled $6.6M (est)Montiel USA Corp · Pre-Seed Raised $1.1M · modeled $6.5M (est)WW NORTON & Co INC (this company) Raised $1.9M · modeled $7.5M (est)WW NORTON & Co INC
CompanyStageRaised · realValue · estvs peer med.
Movio Network, Inc.Pre-Seed$1.0M$7.8M3.15×
Bonanzle, Inc.Pre-Seed$1.0M$7.8M3.15×
REVO, Inc.Pre-Seed$960K$7.5M3.02×
WW NORTON & Co INC this companyPre-Seed$1.9M$7.5M3.00×
Fetch Enterprises IncPre-Seed$934K$7.3M2.94×
Bambeco LLCPre-Seed$1.1M$7.3M2.94×
FFDP & Associates, IncPre-Seed$925K$7.3M2.91×
Bremerton Cinema LLCPre-Seed$900K$7.1M2.83×
Cal-Vin Holding LLCPre-Seed$870K$6.8M2.74×
RAMp Sports LLCPre-Seed$965K$6.7M2.68×
Minerva Worldwide Inc.Pre-Seed$840K$6.6M2.65×
Montiel USA CorpPre-Seed$1.1M$6.5M2.61×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$360K2009-09-27$2.0M$2.8M90%
Pre-Seed$599K2010-09-15$3.3M$4.7M90%
Pre-Seed$953K2011-09-26$5.3M$7.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$360K2009-09-27
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$599K2010-09-15
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 1.7× larger than the prior — scaling up.
  3. Pre-Seed$953K2011-09-26
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 1.6× larger than the prior — scaling up.
Intelligence
2012 ~Q3
Modeled next raise · ~12mo cadence
$1.5M
Modeled next size est.range $986K$2.4M
1.6×
Last step-up
$958K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Peter Simon5 other2009-09
Stephen King3 other2009-09
STEPHEN DUNN2 other2009-09
Genevieve Luciano-Hendin2009-09
Jill Bialosky2009-09
Jorie A. Krumpfer2011-09
Julia Reidhead2009-09
Louise Brockett2009-09
Robert Weil2009-09
Roby Harrington2009-09
Starling Lawrence2009-09
Steven Forman2009-09
Warren Tiley2009-09
W. Drake McFeely2009-09
William Rusin2009-09
Registry & provenance

WW NORTON & Co INC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
320600
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Digital Dream Labs, LlcRetailingPre-Seed$1.9M$5.9Msame sector · same stage
RAC Interactive LLCRetailingPre-Seed$2.0M$5.6Msame sector · same stage
Work N Gear IncRetailingPre-Seed$2.0M$7.8Msame sector · same stage
Snobswap Inc.RetailingPre-Seed$1.7M$6.1Msame sector · same stage
Sunshine Supplements, Inc.RetailingPre-Seed$2.1M$7.5Msame sector · same stage
3Floz, LlcRetailingPre-Seed$2.1M$5.0Msame sector · same stage
1620 Workwear, Inc.RetailingPre-Seed$1.5M$7.2Msame sector · same stage
Three Limes Inc.RetailingPre-Seed$2.4M$7.8Msame sector · same stage
Frequently asked
How much funding has WW NORTON & Co INC raised?
WW NORTON & Co INC has raised approximately $1.9M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is WW NORTON & Co INC's estimated valuation?
Provath's modeled valuation for WW NORTON & Co INC is approximately $7.5M (modeled range $572K–$84.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is WW NORTON & Co INC at?
WW NORTON & Co INC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Sep 26.
What does WW NORTON & Co INC do and where is it based?
WW NORTON & Co INC operates in the Retailing sector, based in NEW YORK.
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