Companies · Retailing

Sunshine Supplements, Inc.

ORLANDO · Retailing

Diligence memoA one-page analyst read on Sunshine Supplements, Inc. — recommendation, valuation, rhythm, risks.
$2.1M
Total raised · real
3
Rounds
2.4×
Latest step-up
Top 46%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Tue Oct 16 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Sunshine Supplements, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 3.17× the median modeled value of Pre-Seed Retailing companies in 2016–2018 (187 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.7 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Sunshine Supplements, Inc. is one of 2347 Retailing companies tracked from ORLANDO. By capital raised it ranks mid-pack (ahead of 55% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
21
Investors (latest)
2017
Year incorporated
2018-10-16
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2017-07-26 Raised $763K (real) Modeled valuation $6.0M (est)$763K$6.0MPre-Seed2017Pre-Seed · 2018-02-16 Raised $400K (real) Modeled valuation $3.1M (est)$400K$3.1MPre-Seed2018Pre-Seed · 2018-10-16 Raised $951K (real) Modeled valuation $7.5M (est)$951K$7.5MPre-Seed2018+$400K+$951KCumulative $2.1M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$763K · 2017
Pre-Seed extension$400K · 2018
Pre-Seed extension$951K · 2018

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$7.5M
Base estimate est.
$571K
Conservative case
$84.6M
Upside case
$5.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $6.0M · 2017-07-262017Pre-Seed · modeled $3.1M · 2018-02-16Pre-Seed · modeled $7.5M · 2018-10-162018
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
7.7 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$1.7M/yr
Capital velocity
8.9 yr
On record since
2017
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.3× above median
This company$2.1M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.9× above median
This company$951K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 1.3× above median
This company$7.5M
Sector median$5.8M

Raised more than 55% of sector peers (real $). Modeled value above 56% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #13 of 187.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Proof Smart Food, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Pixielane, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Yai's Thai, LLC · Pre-Seed Raised $1.1M · modeled $7.8M (est)Makeup America! Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Barefoot Beach Bums, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Online Stores, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Mojis, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Great Rearranged, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)LittleMissMatched, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Rockpoint LLC · Pre-Seed Raised $995K · modeled $7.8M (est)All Day Nutritionals, Inc. · Pre-Seed Raised $984K · modeled $7.7M (est)Baby Generation, Inc. · Pre-Seed Raised $1.5M · modeled $7.6M (est)Sunshine Supplements, Inc. (this company) Raised $2.1M · modeled $7.5M (est)Sunshine Supplements, Inc.
CompanyStageRaised · realValue · estvs peer med.
Proof Smart Food, Inc.Pre-Seed$1.0M$7.8M3.33×
Pixielane, Inc.Pre-Seed$1.0M$7.8M3.33×
Yai's Thai, LLCPre-Seed$1.1M$7.8M3.33×
Makeup America! Inc.Pre-Seed$1.0M$7.8M3.33×
Barefoot Beach Bums, Inc.Pre-Seed$1.0M$7.8M3.33×
Online Stores, LLCPre-Seed$1.0M$7.8M3.33×
Mojis, Inc.Pre-Seed$1.0M$7.8M3.33×
Great Rearranged, LLCPre-Seed$1.0M$7.8M3.33×
LittleMissMatched, LLCPre-Seed$1.0M$7.8M3.33×
Rockpoint LLCPre-Seed$995K$7.8M3.32×
All Day Nutritionals, Inc.Pre-Seed$984K$7.7M3.28×
Baby Generation, Inc.Pre-Seed$1.5M$7.6M3.22×
Sunshine Supplements, Inc. this companyPre-Seed$2.1M$7.5M3.17×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$763K2017-07-26$4.2M$6.0M90%
Pre-Seed$400K2018-02-16$2.2M$3.1M90%
Pre-Seed$951K2018-10-16$5.3M$7.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$763K2017-07-26
    • First recorded raise — entered as Pre-Seed.
    • 26 investors on this round.
  2. Pre-Seed$400K2018-02-16
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  3. Pre-Seed$951K2018-10-16
    • Raised 8 mo later, in step with the ~13 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 21 investors on this round.
Intelligence
2019 ~Q2
Modeled next raise · ~7mo cadence
$2.3M
Modeled next size est.range $1.5M$3.6M
2.4×
Last step-up
$1.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David LaRue2017-07
John Mansour2017-07
Registry & provenance

Sunshine Supplements, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1719007
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
3Floz, LlcRetailingPre-Seed$2.1M$5.0Msame sector · same stage
RAC Interactive LLCRetailingPre-Seed$2.0M$5.6Msame sector · same stage
Work N Gear IncRetailingPre-Seed$2.0M$7.8Msame sector · same stage
Digital Dream Labs, LlcRetailingPre-Seed$1.9M$5.9Msame sector · same stage
WW NORTON & Co INCRetailingPre-Seed$1.9M$7.5Msame sector · same stage
Three Limes Inc.RetailingPre-Seed$2.4M$7.8Msame sector · same stage
Snobswap Inc.RetailingPre-Seed$1.7M$6.1Msame sector · same stage
1620 Workwear, Inc.RetailingPre-Seed$1.5M$7.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Suntisfy Inc.RetailingSeed$14.5M85%
VitaminPacks Inc.RetailingSeries A$23.1M83%
Frontier Nutrition Inc.RetailingSeries A$21.4M80%
Brady Wellness Holdings BKD, LLCRetailingPre-Seed$1.4M80%
Polar Delight IncRetailingSeed$14.4M80%
All Day Nutritionals, Inc.RetailingPre-Seed$7.7M80%
Mindset Wellness Holdings LLCRetailingSeed$5.3M80%
Happy Valley Ventures, LLCRetailingSeries B$169.8M79%
Frequently asked
How much funding has Sunshine Supplements, Inc. raised?
Sunshine Supplements, Inc. has raised approximately $2.1M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Sunshine Supplements, Inc.'s estimated valuation?
Provath's modeled valuation for Sunshine Supplements, Inc. is approximately $7.5M (modeled range $571K–$84.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Sunshine Supplements, Inc. at?
Sunshine Supplements, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Tue Oct 16.
What does Sunshine Supplements, Inc. do and where is it based?
Sunshine Supplements, Inc. operates in the Retailing sector, based in ORLANDO.
Explore related

See where Sunshine Supplements, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at Sunshine Supplements, Inc., claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.