Companies · Restaurants

VJCo, Inc.

WINSTON-SALEM · Restaurants

Diligence memoA one-page analyst read on VJCo, Inc. — recommendation, valuation, rhythm, risks.
$1.3M
Total raised · real
4
Rounds
0.5×
Latest step-up
Top 40%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Oct 26 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

VJCo, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the restaurants sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.48× the median modeled value of Pre-Seed Restaurants companies in 2022–2024 (144 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.7 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Restaurants

VJCo, Inc. is one of 2292 Restaurants companies tracked from WINSTON-SALEM. By capital raised it ranks mid-pack (ahead of 61% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2019
Year incorporated
2022-10-26
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2019-09-16 Raised $205K (real) Modeled valuation $896K (est)$205K$896KPre-Seed2019Pre-Seed · 2019-11-01 Raised $675K (real) Modeled valuation $3.0M (est)$675K$3.0MPre-Seed2019Pre-Seed · 2021-11-04 Raised $313K (real) Modeled valuation $1.1M (est)$313K$1.1MPre-Seed2021Pre-Seed · 2022-10-26 Raised $150K (real) Modeled valuation $422K (est)$150K$422KPre-Seed2022+$675K+$313K+$150KCumulative $1.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$205K · 2019
Pre-Seed extension$675K · 2019
Pre-Seed extension$313K · 2021
Pre-Seed extension$150K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$422K
Base estimate est.
$84K
Conservative case
$2.4M
Upside case
$833K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the restaurants sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $896K · 2019-09-162019Pre-Seed · modeled $3.0M · 2019-11-01Pre-Seed · modeled $1.1M · 2021-11-04Pre-Seed · modeled $422K · 2022-10-262022
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
25%
Survival probability
10% low · 46% high
1.21×/yr
Annual markup
1.64×/yr upside case
3.7 yr
Elapsed time used
3.7 yr actual, capped for stale marks
restaurants
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
12 mo
Avg between rounds
$432K/yr
Capital velocity
6.8 yr
On record since
2019
First round
4
Rounds on file
How it compares to the market

Benchmarked against 2292 companies in Restaurants. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.5× above median
This company$1.3M
Sector median$900K
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.4× of median
This company$150K
Sector median$360K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$422K
Sector median$2.6M

Raised more than 61% of sector peers (real $). Modeled value above 4% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #111 of 144.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Bottle Theory, Llc · Pre-Seed Raised $1.0M · modeled $3.1M (est)Grog Shop Enterprises Llc · Pre-Seed Raised $950K · modeled $3.1M (est)FC Development, Corp. · Pre-Seed Raised $1.0M · modeled $3.1M (est)T&S Coffee III, LLC · Pre-Seed Raised $993K · modeled $3.1M (est)Heavenly Hops, LLC · Pre-Seed Raised $882K · modeled $2.8M (est)OHMI Coffee, LLC · Pre-Seed Raised $1.0M · modeled $2.8M (est)POLLYANNA BREWING Co · Pre-Seed Raised $1.1M · modeled $2.7M (est)Commercial Street Restaurant Group LLC · Pre-Seed Raised $880K · modeled $2.7M (est)Music Lane Vinyl, Llc · Pre-Seed Raised $865K · modeled $2.6M (est)Utah Botellas Group, LLC · Pre-Seed Raised $825K · modeled $2.6M (est)Jojo'S Shakebar Llc · Pre-Seed Raised $800K · modeled $2.6M (est)Snider Hilltop Opco Llc · Pre-Seed Raised $800K · modeled $2.5M (est)VJCo, Inc. (this company) Raised $1.3M · modeled $422K (est)VJCo, Inc.
CompanyStageRaised · realValue · estvs peer med.
Bottle Theory, LlcPre-Seed$1.0M$3.1M3.54×
Grog Shop Enterprises LlcPre-Seed$950K$3.1M3.54×
FC Development, Corp.Pre-Seed$1.0M$3.1M3.50×
T&S Coffee III, LLCPre-Seed$993K$3.1M3.49×
Heavenly Hops, LLCPre-Seed$882K$2.8M3.21×
OHMI Coffee, LLCPre-Seed$1.0M$2.8M3.14×
POLLYANNA BREWING CoPre-Seed$1.1M$2.7M3.10×
Commercial Street Restaurant Group LLCPre-Seed$880K$2.7M3.02×
Music Lane Vinyl, LlcPre-Seed$865K$2.6M3.00×
Utah Botellas Group, LLCPre-Seed$825K$2.6M2.97×
Jojo'S Shakebar LlcPre-Seed$800K$2.6M2.90×
Snider Hilltop Opco LlcPre-Seed$800K$2.5M2.82×
VJCo, Inc. this companyPre-Seed$1.3M$422K0.48×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$205K2019-09-16$1.1M$896K90%
Pre-Seed$675K2019-11-01$3.8M$3.0M90%
Pre-Seed$313K2021-11-04$1.7M$1.1M90%
Pre-Seed$150K2022-10-26$833K$422K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$205K2019-09-16
    • First recorded raise — entered as Pre-Seed.
    • 6 investors on this round.
  2. Pre-Seed$675K2019-11-01
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 3.3× larger than the prior — scaling up.
    • 12 investors on this round.
  3. Pre-Seed$313K2021-11-04
    • Raised again after 24 mo — slower than the ~13 mo sector norm.
    • Round 2.2× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  4. Pre-Seed$150K2022-10-26
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 2.1× smaller than the prior — bridge or down round.
    • 2 investors on this round.
Intelligence
2023 ~Q4
Modeled next raise · ~12mo cadence
$150K
Modeled next size est.range $150K$240K
0.5×
Last step-up
$432K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Clyde P Harris, III1 other2019-09
Lonnie M. Atkinson1 other2019-09
Nathan B. Atkinson1 other2019-09
Clyde Harris, III2019-11
Registry & provenance

VJCo, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1789113
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Village Juice Co. Franchising, LlcRestaurantsPre-Seed$155K$678Knetwork3 shared operators · same sector · same stage
Boris & Horton, Inc.RestaurantsPre-Seed$1.3M$267Ksame sector · same stage
Broodjes & Bier Restaurant Group LLCRestaurantsPre-Seed$1.2M$698Ksame sector · same stage
Chinah USA LLCRestaurantsPre-Seed$1.6M$669Ksame sector · same stage
Fcgvr, LlcRestaurantsPre-Seed$975K$360Ksame sector · same stage
4000 Nachos Partners, LPRestaurantsPre-Seed$950K$700Ksame sector · same stage
So-Clear Beverages, LLCRestaurantsPre-Seed$1.9M$437Ksame sector · same stage
Bowls & Tacos, LLCRestaurantsPre-Seed$900K$700Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
VG Holdco, Inc.RestaurantsSeries A$12.6M91%
Uj Holdco, LlcRestaurantsSeed$5.9M87%
MDJJ Dining LLCRestaurantsPre-Seed$2.0M85%
D&J Provisions Inc.RestaurantsPre-Seed$1.2M85%
Kb V, LlcRestaurantsSeed$4.2M85%
JL Acquisitions, Inc.RestaurantsSeries C$215.9M85%
Jii Franchise Group, LlcRestaurantsPre-Seed$900K84%
Va Las Vegas LlcRestaurantsSeed$5.9M84%
Frequently asked
How much funding has VJCo, Inc. raised?
VJCo, Inc. has raised approximately $1.3M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is VJCo, Inc.'s estimated valuation?
Provath's modeled valuation for VJCo, Inc. is approximately $422K (modeled range $84K–$2.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is VJCo, Inc. at?
VJCo, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Oct 26.
What does VJCo, Inc. do and where is it based?
VJCo, Inc. operates in the Restaurants sector, based in WINSTON-SALEM.
Explore related

See where VJCo, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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