Diligence memo · auto-generated · as of July 2, 2026
Veggie Grill, Inc.
Veggie Grill, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Veggie Grill, Inc. operates in Restaurants, based in SANTA MONICA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Veggie Grill, Inc. has raised $39M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $18M on 2012-12-28.
Most recent recorded round closed around 2016-05-25.
Valuation (modeled)modeled
Provath models Veggie Grill, Inc. at approximately $31M (range $21M–$121M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.61× the median modeled value of Series B Restaurants companies in 2016–2018 (11 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 19 months.
Last raise 10.1 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.8× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 98% of Restaurants peers (2292 compared).
Modeled value ranks above 95% of those peers.
Closest niche peers: Sweetgreen, Inc., MOD Super Fast Pizza Holdings, LLC, BC Hospitality Group Inc., Big Night Venues Boston Harbor Parent, LLC, Big Causeway LLC.
Peoplefiled
10 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.