Companies · Restaurants

Veggie Grill, Inc.

SANTA MONICA · Restaurants

Diligence memoA one-page analyst read on Veggie Grill, Inc. — recommendation, valuation, rhythm, risks.
$39.3M
Total raised · real
4
Rounds
0.6×
Latest step-up
Top 3%
Sector rank · raised
Series B
Latest stage · inferred · Wed May 25 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Veggie Grill, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the restaurants sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.61× the median modeled value of Series B Restaurants companies in 2016–2018 (11 peers) — value vs value, same stage and era.
Dormant
  • Last raise 10.1 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Restaurants

Veggie Grill, Inc. is one of 2292 Restaurants companies tracked from SANTA MONICA. By capital raised it ranks among the largest (ahead of 98% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MPre-Seed · 2011-08-05 Raised $275K (real) Modeled valuation $1.2M (est)$275K$1.2MPre-Seed2011Series A · 2011-09-30 Raised $11M (real) Modeled valuation $31M (est)$11M$31MSeries A2011Series B · 2012-12-28 Raised $18M (real) Modeled valuation $57M (est)$18M$57MSeries B2012Series B · 2016-05-25 Raised $10M (real) Modeled valuation $31M (est)$10M$31MSeries B2016+$11M+$18M+$10MCumulative $39M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$275K · 2011
Series A$11.0M · 2011no Seed on file
Series B$18.0M · 2012
Series B extension$10.0M · 2016

Stages are modeled from round size (public records carry no series label). No record for: Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$31.4M
Base estimate est.
$21.0M
Conservative case
$121.0M
Upside case
$55.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the restaurants sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $1.2M · 2011-08-052011Series A · modeled $31.5M · 2011-09-30Series B · modeled $56.6M · 2012-12-28Series B · modeled $31.4M · 2016-05-252016
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
57%
Survival probability
38% low · 70% high
1.00×/yr
Annual markup
1.21×/yr upside case
6.0 yr
Elapsed time used
10.1 yr actual, capped for stale marks
restaurants
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
19 mo
Avg between rounds
$8.2M/yr
Capital velocity
14.9 yr
On record since
2011
First round
4
Rounds on file
How it compares to the market

Benchmarked against 2292 companies in Restaurants. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 44× above median
This company$39.3M
Sector median$900K
Latest round — vs other Series B rounds in sector (real $, this stage) 0.5× of median
This company$10.0M
Sector median$19.9M
Modeled value — vs sector median (estimate, all stages) 12× above median
This company$31.4M
Sector median$2.6M

Raised more than 98% of sector peers (real $). Modeled value above 95% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 11.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Sweetgreen, Inc. · Series B Raised $123.3M · modeled $125.7M (est)MOD Super Fast Pizza Holdings, LLC · Series B Raised $139.8M · modeled $99.6M (est)BC Hospitality Group Inc. · Series B Raised $31.0M · modeled $97.4M (est)Big Night Venues Boston Harbor Parent, LLC · Series B Raised $20.0M · modeled $62.9M (est)Big Causeway LLC · Series B Raised $18.0M · modeled $56.6M (est)Mercado Investor LLC · Series B Raised $16.4M · modeled $51.5M (est)Alexanders Steakhouse Inc · Series B Raised $15.1M · modeled $47.4M (est)Matchbox Food Group, LLC · Series B Raised $25.9M · modeled $31.4M (est)Eat Here Brands LLC · Series B Raised $36.0M · modeled $6.4M (est)Fitness Food Holdings, Inc. · Series B Raised $64.1M · modeled $6.3M (est)Veggie Grill, Inc. (this company) Raised $39.3M · modeled $31.4M (est)Veggie Grill, Inc.
CompanyStageRaised · realValue · estvs peer med.
Sweetgreen, Inc.Series B$123.3M$125.7M2.44×
MOD Super Fast Pizza Holdings, LLCSeries B$139.8M$99.6M1.93×
BC Hospitality Group Inc.Series B$31.0M$97.4M1.89×
Big Night Venues Boston Harbor Parent, LLCSeries B$20.0M$62.9M1.22×
Big Causeway LLCSeries B$18.0M$56.6M1.10×
Mercado Investor LLCSeries B$16.4M$51.5M1.00×
Alexanders Steakhouse IncSeries B$15.1M$47.4M0.92×
Matchbox Food Group, LLCSeries B$25.9M$31.4M0.61×
Veggie Grill, Inc. this companySeries B$39.3M$31.4M0.61×
Eat Here Brands LLCSeries B$36.0M$6.4M0.12×
Fitness Food Holdings, Inc.Series B$64.1M$6.3M0.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$275K2011-08-05$1.5M$1.2M90%
Series A$11.0M2011-09-30$50.0M$31.5M90%
Series B$18.0M2012-12-28$100.0M$56.6M90%
Series B$10.0M2016-05-25$55.6M$31.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$275K2011-08-05
    • First recorded raise — entered as Pre-Seed.
  2. Series A$11.0M2011-09-30
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 40.0× larger than the prior — scaling up.
  3. Series B$18.0M2012-12-28
    • Raised 15 mo later, in step with the ~13 mo sector norm.
    • Round 1.6× larger than the prior — scaling up.
  4. Series B$10.0M2016-05-25
    • Raised again after 41 mo — slower than the ~13 mo sector norm.
    • Round 1.8× smaller than the prior — bridge or down round.
Intelligence
2017 ~Q4
Modeled next raise · ~19mo cadence
$10.0M
Modeled next size est.range $10.0M$16.0M
0.6×
Last step-up
$8.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
William M. Barnum, Jr.2 other2012-12
Elizabeth M. McLaughlin1 other2016-05
Gregory G. Dollarhyde1 other2011-08
Kevin Boylan1 other2011-09
Rahul G. Aggarwal1 other2012-12
Thomas E. Davin1 other2011-08
Boylan Kevin2011-08
John E. Cherry2011-08
Steve E. Heeley2016-05
T. K. E. Pillan2011-08
Registry & provenance

Veggie Grill, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1527600
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
VG Holdco, Inc.RestaurantsSeries A$14.5M$12.6Mnetwork5 shared operators · same sector
Ag QSR II LLCRestaurantsSeries B$40.0M$29.8Msame sector · same stage
Guernsey Holdings Zrc Holdco, LlcRestaurantsSeries B$37.5M$10.1Msame sector · same stage
Lyfe Kitchen, Inc.RestaurantsSeries B$35.0M$47.1Msame sector · same stage
Pacific Catch, Inc.RestaurantsSeries B$46.9M$48.0Msame sector · same stage
Hawk Acquisitions Llc / FlRestaurantsSeries B$30.6M$22.4Msame sector · same stage
Matchbox Food Group, LLCRestaurantsSeries B$25.9M$31.4Msame sector · same stage
Chalak Growth Capital Fund, LLCRestaurantsSeries B$17.0M$53.9Msame sector · same stage
Frequently asked
How much funding has Veggie Grill, Inc. raised?
Veggie Grill, Inc. has raised approximately $39.3M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Veggie Grill, Inc.'s estimated valuation?
Provath's modeled valuation for Veggie Grill, Inc. is approximately $31.4M (modeled range $21.0M–$121.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Veggie Grill, Inc. at?
Veggie Grill, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Wed May 25.
What does Veggie Grill, Inc. do and where is it based?
Veggie Grill, Inc. operates in the Restaurants sector, based in SANTA MONICA.
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