Companies · Ecommerce / Retail

Thrasio Holdings, Inc.

WALPOLE · Ecommerce / Retail · refined from filed group “Other · https://www.thrasio.com/

Diligence memoA one-page analyst read on Thrasio Holdings, Inc. — recommendation, valuation, rhythm, risks.
$1.7B
Total raised · real
8
Rounds
8.7×
Latest step-up
Top 2%
Sector rank · raised
Growth/Late
Latest stage · inferred · Fri Oct 22 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Thrasio Holdings, Inc. has raised $1.7B over 8 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Dormant
  • Last raise 4.7 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Thrasio Holdings, Inc. behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
7.2 yr record
Peak capital year was 2021 with $1.5B across 4 filings.
Market position
ahead of 99% of Ecommerce / Retail peers
Capital scale is ahead of 99% of Ecommerce / Retail peers; modeled value is above 99% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Some evidence
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • Capital program peaked in 2021: $1.5B across 4 filings.
  • Largest single filing was $826.4M on 2021-10-22.
  • Filing rows sum to $1.9B, while canonical raised total is $1.7B; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Ecommerce / Retail

Thrasio Holdings, Inc. is one of 123 Ecommerce / Retail companies tracked from WALPOLE. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Take the tension out of selling your ecommerce or Amazon FBA business and get on a path to a well-earned payout while we grow your brand. Contact Thrasio today.

Take the tension out of selling your ecommerce or Amazon FBA business and get on a path to a well-earned payout while we grow your brand. Contact Thrasio today. We bring products people love to the world. At Thrasio, we’re reimagining how to make the world’s most-loved products accessible to everyone. We make sure every Thrasio product delivered to your door delivers. And not just once, but every time, helping you make the most of every moment. It’s how we’ve become one of Amazon’s top 5 sellers. Thrasio products can be found in over 80 million households, with an estimated 1 in 2 US homes having purchased a Thrasio product over the last three years. Our brands are sold across more than 150 retailers and marketplaces

ecommerce/retail
Find Thrasio online

Trades publicly as Thrasio.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2018
Year incorporated
2021-10-22
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5B$5.0B$7.5B$10.0BSeries A · 2019-04-03 Raised $6.5M (real) Modeled valuation $33M (est)Series A2019Series A · 2019-11-15 Raised $5.3M (real) Modeled valuation $27M (est)Series A2019Series B · 2020-03-26 Raised $30M (real) Modeled valuation $169M (est)Series B2020Series D+ · 2020-07-01 Raised $210M (real) Modeled valuation $1.2B (est)Series D+2020Series D+ · 2020-07-01 Raised $210M (real) Modeled valuation $1.2B (est)Series D+2020Series D+ · 2021-02-03 Raised $300M (real) Modeled valuation $1.8B (est)Series D+2021Series D+ · 2021-02-03 Raised $250M (real) Modeled valuation $1.5B (est)Series D+2021Series D+ · 2021-03-17 Raised $95M (real) Modeled valuation $559M (est)Series D+2021Growth/Late · 2021-10-22 Raised $826M (real) Modeled valuation $5.3B (est)Growth/Late2021+$5.3M+$30M+$210M+$210M+$300M+$250M+$95M+$826MCumulative $1.9B

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$6.5M · 2019
Series A extension$5.3M · 2019
Series B$30.0M · 2020
Series D+$210.0M · 2020no Series C on file
Series D+ extension$210.0M · 2020
Series D+ extension$300.0M · 2021
Series D+ extension$250.0M · 2021
Series D+ extension$94.5M · 2021
Growth/Late$826.4M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 57%.

Modeled valuation trajectory
$5.3B
Base estimate est.
$5.8B
Conservative case
$8.6B
Upside case
$8.3B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Growth/Latea round over $400M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $33.2M · 2019-04-032019Series A · modeled $27.2M · 2019-11-15Series B · modeled $169.2M · 2020-03-26Series D+ · modeled $1.2B · 2020-07-01Series D+ · modeled $1.2B · 2020-07-01Series D+ · modeled $1.8B · 2021-02-03Series D+ · modeled $1.5B · 2021-02-03Series D+ · modeled $559.2M · 2021-03-17Growth/Late · modeled $5.3B · 2021-10-222021
Model inputs · modeled:benchmark-stage-stepup-v1
10%
Dilution assumption
Implied ownership sold in the financing.
81%
Survival probability
70% low · 87% high
0.95×/yr
Annual markup
1.04×/yr upside case
4.7 yr
Elapsed time used
4.7 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$674.4M/yr
Capital velocity
7.2 yr
On record since
2019
First round
9
Rounds on file
How it compares to the market

Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 638× above median
This company$1.7B
Sector median$2.7M
Latest round — vs other Growth/Late rounds in sector (real $, this stage) 2.6× above median
This company$826.4M
Sector median$321.9M
Modeled value — vs sector median (estimate, all stages) 428× above median
This company$5.3B
Sector median$12.4M

Raised more than 99% of sector peers (real $). Modeled value above 99% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Growth/Late) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$10.0B$100.0B$100K$1.0M$10.0M$100.0M$1.0B$10.0BCapital raised (log)Elnorris A Stone Llc · Growth/Late Raised $5.0B · modeled $30.1B (est)Talabeyah · Growth/Late Raised $1.1M · modeled $7.1M (est)Thrasio Holdings, Inc. (this company) Raised $1.7B · modeled $5.3B (est)Thrasio Holdings, Inc.
CompanyStageRaised · realValue · estvs peer med.
Elnorris A Stone LlcGrowth/Late$5.0B$30.1B5.67×
Thrasio Holdings, Inc. this companyGrowth/Late$1.7B$5.3B1.00×
TalabeyahGrowth/Late$1.1M$7.1M0.00×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$6.5M2019-04-03$29.3M$33.2M90%
Series A$5.3M2019-11-15$24.1M$27.2M90%
Series B$30.0M2020-03-26$166.7M$169.2M90%
Series D+$210.0M2020-07-01$1.7B$1.2B90%
Series D+$210.0M2020-07-01$1.7B$1.2B90%
Series D+$300.0M2021-02-03$2.5B$1.8B90%
Series D+$250.0M2021-02-03$2.1B$1.5B90%
Series D+$94.5M2021-03-17$787.7M$559.2M90%
Growth/Late$826.4M2021-10-22$8.3B$5.3B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$6.5M2019-04-03
    • First recorded raise — entered as Series A.
    • 45 investors on this round.
  2. Series A$5.3M2019-11-15
    • Came back fast: 7 mo vs the ~12 mo sector norm.
    • Round roughly the size of the prior one.
    • 5 investors on this round.
  3. Series B$30.0M2020-03-26
    • Came back fast: 4 mo vs the ~12 mo sector norm.
    • Round 5.7× larger than the prior — scaling up.
    • 1 investor on this round.
  4. Series D+$210.0M2020-07-01
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round 7.0× larger than the prior — scaling up.
    • 7 investors on this round.
  5. Series D+$210.0M2020-07-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 7 investors on this round.
  6. Series D+$300.0M2021-02-03
    • Came back fast: 7 mo vs the ~12 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
    • 8 investors on this round.
  7. Series D+$250.0M2021-02-03
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 50 investors on this round.
  8. Series D+$94.5M2021-03-17
    • Came back fast: 1 mo vs the ~12 mo sector norm.
    • Round 2.6× smaller than the prior — bridge or down round.
    • 22 investors on this round.
  9. Growth/Late$826.4M2021-10-22
    • Came back fast: 7 mo vs the ~12 mo sector norm.
    • Round 8.7× larger than the prior — scaling up.
    • 4 investors on this round.
Intelligence
2022 ~Q1
Modeled next raise · ~4mo cadence
$2.5B
Modeled next size est.range $1.6B$4.0B
8.7×
Last step-up
$674.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jason Finger3 other2021-10
Joshua Silberstein3 other2019-04
David Mussafer2 other2020-07
Daniel Boockvar1 other2020-03
Jay Coppoletta1 other2019-11
Michael Fahey1 other2020-07
Alex Urdea2019-11
Carlos Cashman2019-04
Christyne Vachon2019-11
Jefferson Case2021-10
Joe Falcao2020-03
Joe Falco2019-04
Scott Hutchins2020-03
Stephen Evans2021-10
Todd Zipper2019-11
Tom Szkutak2021-02
Registry & provenance

Thrasio Holdings, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1775009
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
AgileBits Inc.Ecommerce / RetailGrowth/Late$883.9M$160.9Msame sector · same stage
Elnorris A Stone LlcEcommerce / RetailGrowth/Late$5.0B$30.1Bsame sector · same stage
ANKAEcommerce / RetailGrowth/Late$5.0M$35.3Msame sector · same stage
TalabeyahEcommerce / RetailGrowth/Late$1.1M$7.1Msame sector · same stage
Algolia, Inc.Ecommerce / RetailSeries D+$313.5M$891.8Msame sector
FreshRealm, Inc.Ecommerce / RetailSeries D+$279.5M$156.5Msame sector
Boosted Ecommerce, Inc.Ecommerce / RetailSeries B$55.1M$74.8Msame sector
Advent CR Holdings, Inc.RetailingSeries D+$354.3M$2.1Bnetwork1 shared operator
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Restorsea Holdings, LLCRetailingSeries B$15.6M73%
Terroir LLCRetailingPre-Seed$1.5M72%
Thuzio, Inc.OtherSeries A$7.1M72%
Tru-Spec Global, LlcRetailingSeries A$15.1M72%
Dealer Tire Holdings, LLC
Home - Dealer Tire
OtherGrowth/Late$29.9B71%
Moonshot Brands, LLC
Buy and grow profitable e-commerce companies selling on Amazon and DTC
Ecommerce / RetailSeed$15.2M71%
TWG Investments, LLCRetailingPre-Seed$180K70%
Tecovas, Inc.RetailingSeries B$37.1M70%
Frequently asked
How much funding has Thrasio Holdings, Inc. raised?
Thrasio Holdings, Inc. has raised approximately $1.7B in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is Thrasio Holdings, Inc.'s estimated valuation?
Provath's modeled valuation for Thrasio Holdings, Inc. is approximately $5.3B (modeled range $5.8B–$8.6B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Thrasio Holdings, Inc. at?
Thrasio Holdings, Inc.'s latest modeled financing stage is Growth/Late. Its most recent recorded round closed around Fri Oct 22.
What does Thrasio Holdings, Inc. do and where is it based?
Thrasio Holdings, Inc. operates in the Ecommerce / Retail sector, based in WALPOLE. Take the tension out of selling your ecommerce or Amazon FBA business and get on a path to a well-earned payout while we grow your brand. Contact Thrasio today.
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