Diligence memo · auto-generated · as of July 2, 2026
StarLux, LLC
StarLux, LLC looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
StarLux, LLC operates in Lodging and Conventions, based in CHICAGO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
StarLux, LLC has raised $1.6M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $1.2M on 2023-07-19.
Most recent recorded round closed around 2023-07-19.
Valuation (modeled)modeled
Provath models StarLux, LLC at approximately $3.8M (range $950K–$13M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.45× the median modeled value of Seed Lodging and Conventions companies in 2022–2024 (19 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 24 months.
Last raise 3.0 yr ago; this sector typically re-raises about every 12 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round stepped up 3.2× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 35% of Lodging and Conventions peers (514 compared).
Modeled value ranks above 23% of those peers.
Closest niche peers: Topeka470 LLC, Mojave Investment Group LLC, Beyonder Marine at Sterett Creek LLC, Horizon Hospitality WSS, LLC, Decatur Hotels II, LLC.
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.