Companies · Lodging and Conventions

StarLux, LLC

CHICAGO · Lodging and Conventions

Diligence memoA one-page analyst read on StarLux, LLC — recommendation, valuation, rhythm, risks.
$1.6M
Total raised · real
2
Rounds
3.2×
Latest step-up
Top 66%
Sector rank · raised
Seed
Latest stage · inferred · Wed Jul 19 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

StarLux, LLC looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the lodging sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.45× the median modeled value of Seed Lodging and Conventions companies in 2022–2024 (19 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

StarLux, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
5.0 yr record
Peak capital year was 2023 with $1.2M across 1 filings.
Market position
ahead of 35% of Lodging and Conventions peers
Capital scale is ahead of 35% of Lodging and Conventions peers; modeled value is above 23% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2023: $1.2M across 1 filings.
  • Largest single filing was $1.2M on 2023-07-19.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Lodging and Conventions

StarLux, LLC is one of 514 Lodging and Conventions companies tracked from CHICAGO. By capital raised it ranks in the long tail (ahead of 35% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2021
Year incorporated
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2021-07-07 Raised $375K (real) Modeled valuation $2.1M (est)$375K$2.1MPre-Seed2021Seed · 2023-07-19 Raised $1.2M (real) Modeled valuation $3.8M (est)$1.2M$3.8MSeed2023+$1.2MCumulative $1.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$375K · 2021
Seed$1.2M · 2023

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$3.8M
Base estimate est.
$950K
Conservative case
$13.0M
Upside case
$6.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the lodging sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.1M · 2021-07-072021Seed · modeled $3.8M · 2023-07-192023
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
35%
Survival probability
16% low · 55% high
1.22×/yr
Annual markup
1.60×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
lodging
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
24 mo
Avg between rounds
$775K/yr
Capital velocity
5.0 yr
On record since
2021
First round
2
Rounds on file
How it compares to the market

Benchmarked against 514 companies in Lodging and Conventions. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.6× of median
This company$1.6M
Sector median$2.5M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.6× of median
This company$1.2M
Sector median$2.0M
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$3.8M
Sector median$10.8M

Raised more than 35% of sector peers (real $). Modeled value above 23% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #16 of 19.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Topeka470 LLC · Seed Raised $4.0M · modeled $16.2M (est)Mojave Investment Group LLC · Seed Raised $3.5M · modeled $14.7M (est)Beyonder Marine at Sterett Creek LLC · Seed Raised $3.7M · modeled $13.8M (est)Horizon Hospitality WSS, LLC · Seed Raised $3.2M · modeled $12.7M (est)Decatur Hotels II, LLC · Seed Raised $3.1M · modeled $12.6M (est)Bloom Springfield, LLC · Seed Raised $3.0M · modeled $10.7M (est)HIE Depot, LLC · Seed Raised $3.0M · modeled $10.5M (est)Arvada Lodging Associates, LLC · Seed Raised $2.5M · modeled $9.1M (est)La Tourelle Partners, LLC · Seed Raised $3.0M · modeled $8.6M (est)Enjoi Resorts, Inc. · Seed Raised $2.1M · modeled $8.4M (est)GrayMatter Hospitality Co, LLC · Seed Raised $2.5M · modeled $6.7M (est)MVCO Hotel, LLC · Seed Raised $2.8M · modeled $6.6M (est)StarLux, LLC (this company) Raised $1.6M · modeled $3.8M (est)StarLux, LLC
CompanyStageRaised · realValue · estvs peer med.
Topeka470 LLCSeed$4.0M$16.2M1.93×
Mojave Investment Group LLCSeed$3.5M$14.7M1.75×
Beyonder Marine at Sterett Creek LLCSeed$3.7M$13.8M1.64×
Horizon Hospitality WSS, LLCSeed$3.2M$12.7M1.51×
Decatur Hotels II, LLCSeed$3.1M$12.6M1.50×
Bloom Springfield, LLCSeed$3.0M$10.7M1.27×
HIE Depot, LLCSeed$3.0M$10.5M1.25×
Arvada Lodging Associates, LLCSeed$2.5M$9.1M1.09×
La Tourelle Partners, LLCSeed$3.0M$8.6M1.02×
Enjoi Resorts, Inc.Seed$2.1M$8.4M1.00×
GrayMatter Hospitality Co, LLCSeed$2.5M$6.7M0.80×
MVCO Hotel, LLCSeed$2.8M$6.6M0.78×
StarLux, LLC this companySeed$1.6M$3.8M0.45×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$375K2021-07-07$2.1M$2.1M90%
Seed$1.2M2023-07-19$6.0M$3.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$375K2021-07-07
    • First recorded raise — entered as Pre-Seed.
    • 5 investors on this round.
  2. Seed$1.2M2023-07-19
    • Raised again after 24 mo — slower than the ~12 mo sector norm.
    • Round 3.2× larger than the prior — scaling up.
Intelligence
2025 ~Q3
Modeled next raise · ~24mo cadence
$3.6M
Modeled next size est.range $2.3M$5.8M
3.2×
Last step-up
$775K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Aaron Zeitner2021-07
Registry & provenance

StarLux, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1874886
SEC CIK
2021
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Woodlands Lodging LS, LLCLodging and ConventionsSeed$1.6M$9.1Msame sector · same stage
Nlv Hotel Partners, LlcLodging and ConventionsSeed$1.6M$9.2Msame sector · same stage
Redstone Hospitality, LLCLodging and ConventionsSeed$1.6M$8.9Msame sector · same stage
Cobblestone Inn & Suites, Midland, LPLodging and ConventionsSeed$1.6M$9.2Msame sector · same stage
Danbury Hospitality, LLCLodging and ConventionsSeed$1.6M$2.8Msame sector · same stage
HIX The Dalles LLCLodging and ConventionsSeed$1.6M$9.2Msame sector · same stage
Kersey Hotel, LLCLodging and ConventionsSeed$1.6M$2.8Msame sector · same stage
Morgan Hotel, LLCLodging and ConventionsSeed$1.6M$9.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Southpark Hotel, LLCLodging and ConventionsSeries B$80.6M83%
Space 24 LLCLodging and ConventionsPre-Seed$1.5M83%
Space506 LLCLodging and ConventionsSeed$10.1M82%
Dunes, LLC/COLodging and ConventionsPre-Seed$664K82%
Brevard Hotel LLCLodging and ConventionsSeed$13.1M82%
TC Five Star, LLCLodging and ConventionsSeed$3.3M82%
Starlight Haven at Hot Springs, LLCLodging and ConventionsSeed$5.9M82%
138 Lodging, LLCLodging and ConventionsSeed$9.6M82%
Frequently asked
How much funding has StarLux, LLC raised?
StarLux, LLC has raised approximately $1.6M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is StarLux, LLC's estimated valuation?
Provath's modeled valuation for StarLux, LLC is approximately $3.8M (modeled range $950K–$13.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is StarLux, LLC at?
StarLux, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Jul 19.
What does StarLux, LLC do and where is it based?
StarLux, LLC operates in the Lodging and Conventions sector, based in CHICAGO.
Explore related

See where StarLux, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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