Companies · Sports & Fitness

Sports Sonar Inc.

SAN ANTONIO · Sports & Fitness · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Sports Sonar Inc. — recommendation, valuation, rhythm, risks.
$3.6M
Total raised · real
3
Rounds
0.7×
Latest step-up
Top 32%
Sector rank · raised
Seed
Latest stage · inferred · Wed Jul 05 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Sports Sonar Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.99× the median modeled value of Seed Sports & Fitness companies in 2022–2024 (21 peers) — value vs value, same stage and era.
  • Within the normal band (99% of peer median) for its niche.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 14 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Sports & Fitness

Sports Sonar Inc. is one of 214 Sports & Fitness companies tracked from SAN ANTONIO. By capital raised it ranks mid-pack (ahead of 69% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
No revenue
Issuer revenue
Rule 506(b)
Reg D exemption
20
Investors (latest)
2023-07-05
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2022-03-17 Raised $1.3M (real) Modeled valuation $13M (est)$1.3M$13MSeed2022Seed · 2022-04-07 Raised $1.4M (real) Modeled valuation $13M (est)$1.4M$13MSeed2022Seed · 2022-11-23 Raised $725K (real) Modeled valuation $5.5M (est)$725K$5.5MSeed2022Seed · 2023-06-28 Raised $2.0M (real) Modeled valuation $12M (est)$2.0M$12MSeed2023Seed · 2023-06-28 Raised $2.0M (real) Modeled valuation $12M (est)$2.0M$12MSeed2023Seed · 2023-07-05 Raised $1.5M (real) Modeled valuation $8.9M (est)$1.5M$8.9MSeed2023+$1.4M+$725K+$2.0M+$2.0M+$1.5MCumulative $8.9M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.3M · 2022
Seed extension$1.4M · 2022
Seed extension$725K · 2022
Seed extension$2.0M · 2023
Seed extension$2.0M · 2023
Seed extension$1.5M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$8.9M
Base estimate est.
$1.3M
Conservative case
$30.9M
Upside case
$7.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Seed · modeled $13.0M · 2022-03-172022Seed · modeled $13.2M · 2022-04-07Seed · modeled $5.5M · 2022-11-23Seed · modeled $12.2M · 2023-06-28Seed · modeled $12.2M · 2023-06-28Seed · modeled $8.9M · 2023-07-052023
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
3 mo
Avg between rounds
$2.7M/yr
Capital velocity
4.3 yr
On record since
2022
First round
6
Rounds on file
How it compares to the market

Benchmarked against 214 companies in Sports & Fitness. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 2.0× above median
This company$3.6M
Sector median$1.8M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.9× of median
This company$1.5M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.8× of median
This company$8.9M
Sector median$11.6M

Raised more than 69% of sector peers (real $). Modeled value above 52% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #13 of 21.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)MW Fitness Holdings, LLC · Seed Raised $5.5M · modeled $20.7M (est)So Cal Gyms II LLC · Seed Raised $3.1M · modeled $20.3M (est)Athletic Estate, Inc. · Seed Raised $3.0M · modeled $18.7M (est)Sports Visio, Inc. · Seed Raised $6.1M · modeled $17.7M (est)New England Sports Hub & Event Center, LLC · Seed Raised $3.2M · modeled $16.7M (est)New England Sports Hub Real Estate, LLC · Seed Raised $2.9M · modeled $15.2M (est)Moonwalk Fitness Inc. · Seed Raised $3.4M · modeled $14.5M (est)F5 Sports, Inc. · Seed Raised $5.3M · modeled $14.2M (est)Safer Sports, Inc. · Seed Raised $2.6M · modeled $13.4M (est)EAMG Sports, LLC · Seed Raised $3.0M · modeled $11.0M (est)Sports Thread Inc · Seed Raised $5.1M · modeled $9.0M (est)Taurus Gym Holdings, LLC · Seed Raised $1.5M · modeled $8.9M (est)Sports Sonar Inc. (this company) Raised $3.6M · modeled $8.9M (est)Sports Sonar Inc.
CompanyStageRaised · realValue · estvs peer med.
MW Fitness Holdings, LLCSeed$5.5M$20.7M2.29×
So Cal Gyms II LLCSeed$3.1M$20.3M2.25×
Athletic Estate, Inc.Seed$3.0M$18.7M2.07×
Sports Visio, Inc.Seed$6.1M$17.7M1.96×
New England Sports Hub & Event Center, LLCSeed$3.2M$16.7M1.85×
New England Sports Hub Real Estate, LLCSeed$2.9M$15.2M1.69×
Moonwalk Fitness Inc.Seed$3.4M$14.5M1.60×
F5 Sports, Inc.Seed$5.3M$14.2M1.57×
Safer Sports, Inc.Seed$2.6M$13.4M1.49×
EAMG Sports, LLCSeed$3.0M$11.0M1.22×
Sports Thread IncSeed$5.1M$9.0M1.00×
Taurus Gym Holdings, LLCSeed$1.5M$8.9M0.99×
Sports Sonar Inc. this companySeed$3.6M$8.9M0.99×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.3M2022-03-17$6.6M$13.0M90%
Seed$1.4M2022-04-07$6.9M$13.2M90%
Seed$725K2022-11-23$3.6M$5.5M90%
Seed$2.0M2023-06-28$10.0M$12.2M90%
Seed$2.0M2023-06-28$10.0M$12.2M90%
Seed$1.5M2023-07-05$7.3M$8.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.3M2022-03-17
    • First recorded raise — entered as Seed.
  2. Seed$1.4M2022-04-07
    • Came back fast: 1 mo vs the ~14 mo sector norm.
    • Round roughly the size of the prior one.
    • 19 investors on this round.
  3. Seed$725K2022-11-23
    • Came back fast: 8 mo vs the ~14 mo sector norm.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 6 investors on this round.
  4. Seed$2.0M2023-06-28
    • Came back fast: 7 mo vs the ~14 mo sector norm.
    • Round 2.8× larger than the prior — scaling up.
  5. Seed$2.0M2023-06-28
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  6. Seed$1.5M2023-07-05
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× smaller than the prior — bridge or down round.
    • 20 investors on this round.
Intelligence
2023 ~Q4
Modeled next raise · ~3mo cadence
$1.5M
Modeled next size est.range $1.5M$2.3M
0.7×
Last step-up
$2.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Roy Terracina1 other2022-03
Clay Killinger2022-03
Daniel Abelson2022-11
Daniel N Abelson2022-03
Greg Flores2022-11
Larry Mills2022-03
Registry & provenance

Sports Sonar Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1917772
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Volt Athletics, Inc.Sports & FitnessSeed$3.5M$20.1Msame sector · same stage
Predictive Fitness, Inc.Sports & FitnessSeed$3.6M$4.2Msame sector · same stage
Swing Sports, Inc.Sports & FitnessSeed$3.5M$64.6Msame sector · same stage
Moonwalk Fitness Inc.Sports & FitnessSeed$3.4M$14.5Msame sector · same stage
New Hampshire Sports Company, LLCSports & FitnessSeed$3.8M$69.7Msame sector · same stage
New England Sports Hub & Event Center, LLCSports & FitnessSeed$3.2M$16.7Msame sector · same stage
Brickhouse Athletics LLCSports & FitnessSeed$4.0M$30.8Msame sector · same stage
So Cal Gyms II LLCSports & FitnessSeed$3.1M$20.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
SonarSource, IncOther TechnologyPre-Seed$1.9M93%
Sonarworks Investments, Inc.Other TechnologySeed$22.9M91%
Sports Engineering, Inc.Sports & FitnessPre-Seed$15.5M87%
Sonar Software, Inc.Software / TechSeed$56.3M87%
SonicSensory, Inc.Other TechnologySeries A$332.9M86%
SportTechie, Inc.Other TechnologySeed$49.9M86%
Virtual Sonics Inc.Other TechnologySeed$27.3M85%
Sportsman Tracker, Inc.Other TechnologySeed$70.0M85%
Frequently asked
How much funding has Sports Sonar Inc. raised?
Sports Sonar Inc. has raised approximately $3.6M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Sports Sonar Inc.'s estimated valuation?
Provath's modeled valuation for Sports Sonar Inc. is approximately $8.9M (modeled range $1.3M–$30.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Sports Sonar Inc. at?
Sports Sonar Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Jul 05.
What does Sports Sonar Inc. do and where is it based?
Sports Sonar Inc. operates in the Sports & Fitness sector, based in SAN ANTONIO.
Explore related

See where Sports Sonar Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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