Companies · AI / ML

SMG Aggregator, LLC

NEW YORK · AI / ML · refined from filed group “Other Health Care · https://smg.team/

Diligence memoA one-page analyst read on SMG Aggregator, LLC — recommendation, valuation, rhythm, risks.
$601.7M
Total raised · real
1
Rounds
Latest step-up
Top 2%
Sector rank · raised
Growth/Late
Latest stage · inferred · Mon Oct 02 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

SMG Aggregator, LLC looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the ai/ml sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.70× the median modeled value of Growth/Late AI / ML companies in 2022–2024 (5 peers) — value vs value, same stage and era.
At-risk
  • Last raise 2.7 yr ago; this sector typically re-raises about every 11 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

SMG Aggregator, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
2.7 yr record
Peak capital year was 2023 with $601.7M across 1 filings.
Market position
ahead of 99% of AI / ML peers
Capital scale is ahead of 99% of AI / ML peers; modeled value is above 100% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Some evidence
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • Capital program peaked in 2023: $601.7M across 1 filings.
  • Largest single filing was $601.7M on 2023-10-02.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in AI / ML

SMG Aggregator, LLC is one of 2067 AI / ML companies tracked from NEW YORK. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Pioneers in connected commerce marketing. We partner with major retailers, power global brands and build meaningful connections with shoppers.

Pioneers in connected commerce marketing. We partner with major retailers, power global brands and build meaningful connections with shoppers. The retail media event of the year is back. The retail media event of the year is back. The retail media event of the year is back. SMG combines unmatched experience with strategic commercial and operational evaluations to enable Media Network growth. SMG embedded services provide a one-stop solution for managing and operating Media Networks. Plan-Apps is the operating system , connecting planning, activation, and measurement in one AI-powered platform. Since 2008, retailers and brands have trusted SMG to deliver solutions that enable exponential growth for their business. We partner with retailers and brands to deliver unmatched connected commerce experiences. We simplify the complexity of today’s retail media landscape. We deliver impactful campaigns & seamless shopping experiences to help brands connect with people where it matters: at the point of consideration & buying. Our focus on connecting with people at the point of purchase has gained us the trust and respect of the biggest retailers out there. We operate an embedded services mode

ai/ml
Find SMG Aggregator, LLC online

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2023
Year incorporated
2023-10-02
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0B$10.0B$15.0B$20.0BGrowth/Late · 2023-10-02 Raised $602M (real) Modeled valuation $10.9B (est)$602M$10.9BGrowth/Late2023

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Growth/Late$601.7M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A, Series B, Series C, Series D+ — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 14%.

Modeled valuation trajectory
$10.9B
Base estimate est.
$4.6B
Conservative case
$14.9B
Upside case
$6.0B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Growth/Latea round over $400M). Valuation is modeled from stage benchmarks scaled by the ai/ml sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
10%
Dilution assumption
Implied ownership sold in the financing.
88%
Survival probability
76% low · 95% high
1.30×/yr
Annual markup
1.42×/yr upside case
2.8 yr
Elapsed time used
2.8 yr actual, capped for stale marks
ai/ml
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
2.7 yr
On record since
2023
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2067 companies in AI / ML. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 127× above median
This company$601.7M
Sector median$4.7M
Latest round — vs other Growth/Late rounds in sector (real $, this stage) 1.0× above median
This company$601.7M
Sector median$575.3M
Modeled value — vs sector median (estimate, all stages) 391× above median
This company$10.9B
Sector median$27.9M

Raised more than 99% of sector peers (real $). Modeled value above 100% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Growth/Late) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 5.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0B$100.0B$100K$1.0M$10.0M$100.0M$1.0B$10.0BCapital raised (log)CoreWeave, Inc. · Growth/Late Raised $1.2B · modeled $17.7B (est)Figma, Inc. · Growth/Late Raised $715.5M · modeled $6.4B (est)Clinigence Holdings, Inc. · Growth/Late Raised $2.5B · modeled $56.0M (est)Envisionit Deep AI · Growth/Late Raised $1.6M · modeled $34.9M (est)SMG Aggregator, LLC (this company) Raised $601.7M · modeled $10.9B (est)SMG Aggregator, LLC
CompanyStageRaised · realValue · estvs peer med.
CoreWeave, Inc.Growth/Late$1.2B$17.7B2.76×
SMG Aggregator, LLC this companyGrowth/Late$601.7M$10.9B1.70×
Figma, Inc.Growth/Late$715.5M$6.4B1.00×
Clinigence Holdings, Inc.Growth/Late$2.5B$56.0M0.01×
Envisionit Deep AIGrowth/Late$1.6M$34.9M0.01×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Growth/Late$601.7M2023-10-02$6.0B$10.9B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Growth/Late$601.7M2023-10-02
    • First recorded raise — entered as Growth/Late.
    • 3 investors on this round.
Intelligence
Modeled next raise
$962.7M
Modeled next size est.range $625.8M$1.5B
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
In Seon Hwang4 other2023-10
Richard Park3 other2023-10
Hank Lee2023-10
Kyung Mo Han2023-10
Registry & provenance

SMG Aggregator, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1995841
SEC CIK
2023
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Lovable Labs IncAI / MLGrowth/Late$637.9M$4.3Bsame sector · same stage
Figma, Inc.AI / MLGrowth/Late$715.5M$6.4Bsame sector · same stage
Lightning AI, Inc.AI / MLGrowth/Late$435.5M$4.4Bsame sector · same stage
Attentive Mobile Inc.AI / MLGrowth/Late$922.1M$2.0Bsame sector · same stage
Integris AI Healthcare Group, Inc.AI / MLGrowth/Late$1.0B$9.5Bsame sector · same stage
CoreWeave, Inc.AI / MLGrowth/Late$1.2B$17.7Bsame sector · same stage
Grammarly, Inc.AI / MLGrowth/Late$1.4B$7.6Bsame sector · same stage
Genesys Cloud Services Topco LLCAI / MLGrowth/Late$1.8B$16.8Bsame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Milky Way AI
Mobile app for CPG brands to connect to millions of stores globally
AI / ML78%
Smg LlcOtherSeries A$136.2M75%
LF Management Aggregator, LLCOther TechnologyPre-Seed$673K75%
42
Analytics stack for omnichannel retailers and brands
SaaS / Software74%
Gigacatalyst
Let software users build new features with our in-app AI agents
AI / ML74%
Converge
All-in-one marketing measurement for B2C
SaaS / Software74%
Corvera
The context layer for AI-native CPG brands
AI / ML73%
Prosper
AI Phone Agents for Healthcare Operations
Healthtech73%
Frequently asked
How much funding has SMG Aggregator, LLC raised?
SMG Aggregator, LLC has raised approximately $601.7M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is SMG Aggregator, LLC's estimated valuation?
Provath's modeled valuation for SMG Aggregator, LLC is approximately $10.9B (modeled range $4.6B–$14.9B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is SMG Aggregator, LLC at?
SMG Aggregator, LLC's latest modeled financing stage is Growth/Late. Its most recent recorded round closed around Mon Oct 02.
What does SMG Aggregator, LLC do and where is it based?
SMG Aggregator, LLC operates in the AI / ML sector, based in NEW YORK. Pioneers in connected commerce marketing. We partner with major retailers, power global brands and build meaningful connections with shoppers.
Explore related

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