Diligence memo · auto-generated · as of July 2, 2026
Simple Rules Co
Simple Rules Co looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Simple Rules Co operates in Other Technology, based in SUNNYVALE.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Simple Rules Co has raised $18M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $18M on 2018-05-01.
Most recent recorded round closed around 2018-05-01.
Valuation (modeled)modeled
Provath models Simple Rules Co at approximately $534M (range $43M–$2.1B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.91× the median modeled value of Series B Other Technology companies in 2016–2018 (314 peers) — value vs value, same stage and era. Within the normal band (91% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 8.2 yr ago; this sector typically re-raises about every 13 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 82% of Other Technology peers (21302 compared).
Modeled value ranks above 93% of those peers.
Closest niche peers: Certified Inc., Universal Recognition Token, Inc., Pymetrics, Inc., Anomali Inc, Docutech Transfer, LLC.
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.