Companies · Other Technology

Simple Rules Co

SUNNYVALE · Other Technology

Diligence memoA one-page analyst read on Simple Rules Co — recommendation, valuation, rhythm, risks.
$17.5M
Total raised · real
1
Rounds
1.0×
Latest step-up
Top 19%
Sector rank · raised
Series B
Latest stage · inferred · Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Simple Rules Co looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.91× the median modeled value of Series B Other Technology companies in 2016–2018 (314 peers) — value vs value, same stage and era.
  • Within the normal band (91% of peer median) for its niche.
Dormant
  • Last raise 8.2 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Simple Rules Co is one of 21292 Other Technology companies tracked from SUNNYVALE. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
16
Investors (latest)
2018
Year incorporated
2018-05-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BSeries B · 2018-05-01 Raised $18M (real) Modeled valuation $534M (est)$18M$534MSeries B2018Series B · 2018-05-01 Raised $18M (real) Modeled valuation $534M (est)$18M$534MSeries B2018+$18MCumulative $35M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series B$17.5M · 2018
Series B extension$17.5M · 2018

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.

Modeled valuation trajectory
$534.1M
Base estimate est.
$43.0M
Conservative case
$2.1B
Upside case
$97.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Series B · modeled $534.1M · 2018-05-012018Series B · modeled $534.1M · 2018-05-012018
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
8.2 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
8.2 yr
On record since
2018
First round
2
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 5.5× above median
This company$17.5M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.9× of median
This company$17.5M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 14× above median
This company$534.1M
Sector median$37.3M

Raised more than 82% of sector peers (real $). Modeled value above 92% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #189 of 314.

This companyCohort peer
$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)Pymetrics, Inc. · Series B Raised $46.6M · modeled $1.2B (est)Universal Recognition Token, Inc. · Series B Raised $40.0M · modeled $1.2B (est)Certified Inc. · Series B Raised $40.0M · modeled $1.2B (est)Anomali Inc · Series B Raised $40.0M · modeled $1.2B (est)Docutech Transfer, LLC · Series B Raised $39.9M · modeled $1.2B (est)Plaid Technologies, Inc. · Series B Raised $39.8M · modeled $1.2B (est)360fly, Inc. · Series B Raised $69.9M · modeled $1.2B (est)LogRhythm, Inc. · Series B Raised $111.3M · modeled $1.2B (est)Humu, Inc. · Series B Raised $49.5M · modeled $1.2B (est)GuiaBolso (Cayman), Ltd. · Series B Raised $58.0M · modeled $1.2B (est)Spin Memory, Inc. · Series B Raised $38.5M · modeled $1.2B (est)Wavefront, Inc. · Series B Raised $37.6M · modeled $1.1B (est)Simple Rules Co (this company) Raised $17.5M · modeled $534.1M (est)Simple Rules Co
CompanyStageRaised · realValue · estvs peer med.
Pymetrics, Inc.Series B$46.6M$1.2B2.07×
Universal Recognition Token, Inc.Series B$40.0M$1.2B2.07×
Certified Inc.Series B$40.0M$1.2B2.07×
Anomali IncSeries B$40.0M$1.2B2.07×
Docutech Transfer, LLCSeries B$39.9M$1.2B2.07×
Plaid Technologies, Inc.Series B$39.8M$1.2B2.06×
360fly, Inc.Series B$69.9M$1.2B2.05×
LogRhythm, Inc.Series B$111.3M$1.2B2.05×
Humu, Inc.Series B$49.5M$1.2B2.02×
GuiaBolso (Cayman), Ltd.Series B$58.0M$1.2B2.01×
Spin Memory, Inc.Series B$38.5M$1.2B2.00×
Wavefront, Inc.Series B$37.6M$1.1B1.95×
Simple Rules Co this companySeries B$17.5M$534.1M0.91×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series B$17.5M2018-05-01$97.4M$534.1M90%
Series B$17.5M2018-05-01$97.4M$534.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series B$17.5M2018-05-01
    • First recorded raise — entered as Series B.
    • 16 investors on this round.
  2. Series B$17.5M2018-05-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 16 investors on this round.
Intelligence
Modeled next raise
$17.5M
Modeled next size est.range $17.5M$28.1M
1.0×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chun To Tse2018-05
Registry & provenance

Simple Rules Co is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1740682
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Konzortia S.AOther TechnologySeries B$17.6M$534.5Msame sector · same stage
Casual Collective IncOther TechnologySeries B$17.5M$533.0Msame sector · same stage
Effectual Holdings, LLCOther TechnologySeries B$17.5M$533.0Msame sector · same stage
Verifone Systems, Inc.Other TechnologySeries B$17.6M$535.5Msame sector · same stage
Direct Color, Inc.Other TechnologySeries B$17.6M$536.0Msame sector · same stage
Coinmint, LLCOther TechnologySeries B$17.4M$530.6Msame sector · same stage
Kenshoo Ltd.Other TechnologySeries B$17.7M$537.8Msame sector · same stage
SM Holdco LLCOther TechnologySeries B$17.4M$529.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Simple Habit, Inc.Other TechnologySeries A$357.2M86%
Simple-Fill, Inc.Other TechnologySeed$13.4M85%
SimpleReach, Inc.Other TechnologySeries A$111.0M85%
SimplyAfterschool, Inc.Other TechnologyPre-Seed$5.1M84%
SimpleRose Inc.Other TechnologySeries B$267.7M84%
Simplewan, Inc.Other TechnologyPre-Seed$23.6M84%
Really Simple Holdings, Inc.Other TechnologySeries A$138.7M84%
Something Simple Aternative Trade IncOther TechnologySeries D+$3.4B83%
Frequently asked
How much funding has Simple Rules Co raised?
Simple Rules Co has raised approximately $17.5M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Simple Rules Co's estimated valuation?
Provath's modeled valuation for Simple Rules Co is approximately $534.1M (modeled range $43.0M–$2.1B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Simple Rules Co at?
Simple Rules Co's latest modeled financing stage is Series B. Its most recent recorded round closed around Tue May 01.
What does Simple Rules Co do and where is it based?
Simple Rules Co operates in the Other Technology sector, based in SUNNYVALE.
Explore related

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