Diligence memo · auto-generated · as of July 2, 2026
Simple Mills, Inc.
Simple Mills, Inc. looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Simple Mills, Inc. operates in Retailing, based in CHICAGO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Simple Mills, Inc. has raised $7.2M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $3.0M on 2016-02-10.
Most recent recorded round closed around 2019-01-11.
Valuation (modeled)modeled
Provath models Simple Mills, Inc. at approximately $19M (range $2.4M–$148M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.77× the median modeled value of Seed Retailing companies in 2019–2021 (111 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 27 months.
Last raise 7.5 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.0× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 76% of Retailing peers (2347 compared).
Modeled value ranks above 75% of those peers.
Closest niche peers: 11 Point Capital Management LLC, CityEast Markets Inc. ( A California Corporation), Reebonz Holding Ltd, Olive & June, LLC, Wondercide LLC.
Peoplefiled
11 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.