Companies · Retailing

Simple Mills, Inc.

CHICAGO · Retailing

Diligence memoA one-page analyst read on Simple Mills, Inc. — recommendation, valuation, rhythm, risks.
$7.2M
Total raised · real
3
Rounds
1.0×
Latest step-up
Top 25%
Sector rank · raised
Seed
Latest stage · inferred · Fri Jan 11 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Simple Mills, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.77× the median modeled value of Seed Retailing companies in 2019–2021 (111 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.5 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Simple Mills, Inc. is one of 2347 Retailing companies tracked from CHICAGO. By capital raised it ranks in the upper tier (ahead of 76% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
28
Investors (latest)
2014
Year incorporated
2019-01-11
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2014-07-01 Raised $1.2M (real) Modeled valuation $7.3M (est)$1.2M$7.3MSeed2014Seed · 2016-02-10 Raised $3.0M (real) Modeled valuation $19M (est)$3.0M$19MSeed2016Seed · 2019-01-11 Raised $3.0M (real) Modeled valuation $19M (est)$3.0M$19MSeed2019+$3.0M+$3.0MCumulative $7.2M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.2M · 2014
Seed extension$3.0M · 2016
Seed extension$3.0M · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$18.9M
Base estimate est.
$2.4M
Conservative case
$148.3M
Upside case
$15.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $7.3M · 2014-07-012014Seed · modeled $19.2M · 2016-02-10Seed · modeled $18.9M · 2019-01-112019
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
7.5 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
27 mo
Avg between rounds
$1.6M/yr
Capital velocity
12.0 yr
On record since
2014
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 4.6× above median
This company$7.2M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.8× above median
This company$3.0M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 3.3× above median
This company$18.9M
Sector median$5.8M

Raised more than 76% of sector peers (real $). Modeled value above 75% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #15 of 111.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)11 Point Capital Management LLC · Seed Raised $4.0M · modeled $25.2M (est)CityEast Markets Inc. ( A California Corporation) · Seed Raised $6.8M · modeled $23.7M (est)Reebonz Holding Ltd · Seed Raised $3.5M · modeled $22.2M (est)Olive & June, LLC · Seed Raised $7.5M · modeled $22.1M (est)Wondercide LLC · Seed Raised $3.5M · modeled $21.9M (est)Frey Brothers, Inc. · Seed Raised $3.7M · modeled $21.7M (est)Brandblack, Inc. · Seed Raised $3.3M · modeled $20.7M (est)Cultivate Holdings, Llc · Seed Raised $3.3M · modeled $20.5M (est)Les Lunes, Inc. · Seed Raised $4.6M · modeled $19.5M (est)KRD Growers, LLC · Seed Raised $3.0M · modeled $19.1M (est)Q 51 Holdings, LLC · Seed Raised $3.0M · modeled $19.1M (est)Copper Inc. · Seed Raised $3.5M · modeled $19.0M (est)Simple Mills, Inc. (this company) Raised $7.2M · modeled $18.9M (est)Simple Mills, Inc.
CompanyStageRaised · realValue · estvs peer med.
11 Point Capital Management LLCSeed$4.0M$25.2M2.37×
CityEast Markets Inc. ( A California Corporation)Seed$6.8M$23.7M2.22×
Reebonz Holding LtdSeed$3.5M$22.2M2.09×
Olive & June, LLCSeed$7.5M$22.1M2.07×
Wondercide LLCSeed$3.5M$21.9M2.06×
Frey Brothers, Inc.Seed$3.7M$21.7M2.04×
Brandblack, Inc.Seed$3.3M$20.7M1.94×
Cultivate Holdings, LlcSeed$3.3M$20.5M1.93×
Les Lunes, Inc.Seed$4.6M$19.5M1.84×
KRD Growers, LLCSeed$3.0M$19.1M1.79×
Q 51 Holdings, LLCSeed$3.0M$19.1M1.79×
Copper Inc.Seed$3.5M$19.0M1.78×
Simple Mills, Inc. this companySeed$7.2M$18.9M1.77×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.2M2014-07-01$5.8M$7.3M85%
Seed$3.0M2016-02-10$15.2M$19.2M85%
Seed$3.0M2019-01-11$15.0M$18.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.2M2014-07-01
    • First recorded raise — entered as Seed.
    • 7 investors on this round.
  2. Seed$3.0M2016-02-10
    • Raised 19 mo later, in step with the ~13 mo sector norm.
    • Round 2.6× larger than the prior — scaling up.
    • 18 investors on this round.
  3. Seed$3.0M2019-01-11
    • Raised again after 35 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 28 investors on this round.
Intelligence
2021 ~Q2
Modeled next raise · ~27mo cadence
$3.0M
Modeled next size est.range $3.0M$4.8M
1.0×
Last step-up
$1.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Cheryl Newman1 other2019-01
George Peinado1 other2019-01
Katlin Smith1 other2019-01
Cheryl F Newman2016-02
David F Marshall2016-02
Hanjie F Yu2014-07
James Barnhorn2019-01
Katlin A Smith2014-07
Lewis F Semones2014-07
Lewis Semones2019-01
Shahzar F Visram2014-07
Registry & provenance

Simple Mills, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1612522
SEC CIK
2014
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Fanchest Inc.RetailingSeed$7.2M$13.3Msame sector · same stage
Batteries & Bands IncRetailingSeed$7.2M$15.7Msame sector · same stage
Margaux New York, LLCRetailingSeed$7.3M$16.3Msame sector · same stage
Zen Enterprises, LLCRetailingSeed$7.1M$18.9Msame sector · same stage
Marine Layer, Inc.RetailingSeed$7.0M$20.5Msame sector · same stage
Olive & June, LLCRetailingSeed$7.5M$22.1Msame sector · same stage
CityEast Markets Inc. ( A California Corporation)RetailingSeed$6.8M$23.7Msame sector · same stage
Only Natural Pet Store, LLCRetailingSeed$7.8M$21.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Mill It, Inc.RetailingPre-Seed$4.9M85%
Make It Simple Inc.RetailingPre-Seed$785K84%
101 Commerce, Inc.RetailingSeries A$13.0M82%
Farmers to You, Inc.RetailingPre-Seed$2.0M82%
Metro Business, Inc.RetailingPre-Seed$3.7M81%
Modern Prairie Inc.RetailingSeed$4.0M81%
Seedling Holdings, Inc.RetailingSeries A$3.9M81%
Argent Mill, Inc.RetailingSeries A$20.6M81%
Frequently asked
How much funding has Simple Mills, Inc. raised?
Simple Mills, Inc. has raised approximately $7.2M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Simple Mills, Inc.'s estimated valuation?
Provath's modeled valuation for Simple Mills, Inc. is approximately $18.9M (modeled range $2.4M–$148.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Simple Mills, Inc. at?
Simple Mills, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Jan 11.
What does Simple Mills, Inc. do and where is it based?
Simple Mills, Inc. operates in the Retailing sector, based in CHICAGO.
Explore related

See where Simple Mills, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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