Companies · Retailing

Senita Athletics LLC

Phoenix · Retailing

Diligence memoA one-page analyst read on Senita Athletics LLC — recommendation, valuation, rhythm, risks.
$2.0M
Total raised · real
1
Rounds
Latest step-up
Top 47%
Sector rank · raised
Seed
Latest stage · inferred · Fri Sep 11 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Senita Athletics LLC looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.14× the median modeled value of Seed Retailing companies in 2019–2021 (111 peers) — value vs value, same stage and era.
  • Within the normal band (114% of peer median) for its niche.
Dormant
  • Last raise 5.8 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Senita Athletics LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
5.8 yr record
Peak capital year was 2020 with $2.0M across 1 filings.
Market position
ahead of 54% of Retailing peers
Capital scale is ahead of 54% of Retailing peers; modeled value is above 67% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2020: $2.0M across 1 filings.
  • Largest single filing was $2.0M on 2020-09-11.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Senita Athletics LLC is one of 2347 Retailing companies tracked from Phoenix. By capital raised it ranks mid-pack (ahead of 54% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
10
Investors (latest)
2020
Year incorporated
2020-09-11
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2020-09-11 Raised $2.0M (real) Modeled valuation $12M (est)$2.0M$12MSeed2020

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.0M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$12.1M
Base estimate est.
$1.6M
Conservative case
$90.0M
Upside case
$10.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
5.8 yr
Elapsed time used
5.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
5.8 yr
On record since
2020
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.3× above median
This company$2.0M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.2× above median
This company$2.0M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 2.1× above median
This company$12.1M
Sector median$5.8M

Raised more than 54% of sector peers (real $). Modeled value above 67% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #45 of 111.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)11 Point Capital Management LLC · Seed Raised $4.0M · modeled $25.2M (est)CityEast Markets Inc. ( A California Corporation) · Seed Raised $6.8M · modeled $23.7M (est)Reebonz Holding Ltd · Seed Raised $3.5M · modeled $22.2M (est)Olive & June, LLC · Seed Raised $7.5M · modeled $22.1M (est)Wondercide LLC · Seed Raised $3.5M · modeled $21.9M (est)Frey Brothers, Inc. · Seed Raised $3.7M · modeled $21.7M (est)Brandblack, Inc. · Seed Raised $3.3M · modeled $20.7M (est)Cultivate Holdings, Llc · Seed Raised $3.3M · modeled $20.5M (est)Les Lunes, Inc. · Seed Raised $4.6M · modeled $19.5M (est)KRD Growers, LLC · Seed Raised $3.0M · modeled $19.1M (est)Q 51 Holdings, LLC · Seed Raised $3.0M · modeled $19.1M (est)Copper Inc. · Seed Raised $3.5M · modeled $19.0M (est)Senita Athletics LLC (this company) Raised $2.0M · modeled $12.1M (est)Senita Athletics LLC
CompanyStageRaised · realValue · estvs peer med.
11 Point Capital Management LLCSeed$4.0M$25.2M2.37×
CityEast Markets Inc. ( A California Corporation)Seed$6.8M$23.7M2.22×
Reebonz Holding LtdSeed$3.5M$22.2M2.09×
Olive & June, LLCSeed$7.5M$22.1M2.07×
Wondercide LLCSeed$3.5M$21.9M2.06×
Frey Brothers, Inc.Seed$3.7M$21.7M2.04×
Brandblack, Inc.Seed$3.3M$20.7M1.94×
Cultivate Holdings, LlcSeed$3.3M$20.5M1.93×
Les Lunes, Inc.Seed$4.6M$19.5M1.84×
KRD Growers, LLCSeed$3.0M$19.1M1.79×
Q 51 Holdings, LLCSeed$3.0M$19.1M1.79×
Copper Inc.Seed$3.5M$19.0M1.78×
Senita Athletics LLC this companySeed$2.0M$12.1M1.14×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.0M2020-09-11$10.0M$12.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.0M2020-09-11
    • First recorded raise — entered as Seed.
    • 10 investors on this round.
Intelligence
Modeled next raise
$3.2M
Modeled next size est.range $2.1M$5.1M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Andrew Pogue2020-09
Elizabeth Pogue2020-09
Registry & provenance

Senita Athletics LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1823961
SEC CIK
2020
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Aq Live, LLCRetailingSeed$2.0M$12.6Msame sector · same stage
Aspinal of London GroupRetailingSeed$2.0M$12.6Msame sector · same stage
Big Playground 1, LLCRetailingSeed$2.0M$12.6Msame sector · same stage
Camofire Parent, LLCRetailingSeed$2.0M$8.7Msame sector · same stage
Capital Growth Investments, Inc.RetailingSeed$2.0M$12.6Msame sector · same stage
Critts, LLCRetailingSeed$2.0M$10.8Msame sector · same stage
Design Trade Service, Inc.RetailingSeed$2.0M$8.8Msame sector · same stage
Eco Products IncRetailingSeed$2.0M$12.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
SportingHood IncRetailingPre-Seed$4.4M83%
Oneida Group Inc.RetailingSeries A$25.7M81%
Storelli Sports, Inc.RetailingSeed$5.2M81%
Kandui Holdings, LLCRetailingSeries A$59.8M81%
Adelante Shoe Co.RetailingSeed$2.7M79%
HeroWear Holdings, LLCRetailingSeries A$26.3M79%
Feel Goods IncRetailingSeries A$12.4M79%
ROKA Sports, Inc.RetailingSeries B$106.5M79%
Frequently asked
How much funding has Senita Athletics LLC raised?
Senita Athletics LLC has raised approximately $2.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Senita Athletics LLC's estimated valuation?
Provath's modeled valuation for Senita Athletics LLC is approximately $12.1M (modeled range $1.6M–$90.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Senita Athletics LLC at?
Senita Athletics LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Sep 11.
What does Senita Athletics LLC do and where is it based?
Senita Athletics LLC operates in the Retailing sector, based in Phoenix.
Explore related

See where Senita Athletics LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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