Companies · Retailing

Feel Goods IncNew on the radar

LOS ANGELES · Retailing

Diligence memoA one-page analyst read on Feel Goods Inc — recommendation, valuation, rhythm, risks.
$4.9M
Total raised · real
1
Rounds
Latest step-up
Top 32%
Sector rank · raised
Series A
Latest stage · inferred · Mon Aug 18 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Feel Goods Inc looks fair against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.91× the median modeled value of Series A Retailing companies in 2025–2027 (38 peers) — value vs value, same stage and era.
  • Within the normal band (91% of peer median) for its niche.
Active
  • Last raise 10 mo ago; this sector typically re-raises about every 13 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Feel Goods Inc is one of 2347 Retailing companies tracked from LOS ANGELES. By capital raised it ranks mid-pack (ahead of 69% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
18
Investors (latest)
2022
Year incorporated
2025-08-18
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeries A · 2025-08-18 Raised $4.9M (real) Modeled valuation $12M (est)$4.9M$12MSeries A2025

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$4.9M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$12.4M
Base estimate est.
$6.0M
Conservative case
$20.6M
Upside case
$22.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
0.9 yr
Elapsed time used
0.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
0.9 yr
On record since
2025
First round
New
First-time filer
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 3.1× above median
This company$4.9M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.9× of median
This company$4.9M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 2.1× above median
This company$12.4M
Sector median$5.8M

Raised more than 69% of sector peers (real $). Modeled value above 67% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #34 of 38.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)BBQ Holding, LLC · Series A Raised $15.0M · modeled $37.8M (est)Gear Up Sports, Inc. · Series A Raised $34.3M · modeled $37.4M (est)Vivrelle, Inc. · Series A Raised $26.9M · modeled $31.4M (est)Well Found, Inc. · Series A Raised $12.4M · modeled $30.9M (est)Pathfinder Collective LLC · Series A Raised $10.1M · modeled $27.3M (est)Daily Grabs Inc. · Series A Raised $16.6M · modeled $27.1M (est)HeroWear Holdings, LLC · Series A Raised $14.7M · modeled $26.3M (est)Maison Solutions Inc. · Series A Raised $9.5M · modeled $25.6M (est)Automated Water Machines Inc d/b/a Kadeya · Series A Raised $9.1M · modeled $22.5M (est)Argent Mill, Inc. · Series A Raised $13.6M · modeled $20.6M (est)Billy Reid, Inc. · Series A Raised $19.0M · modeled $20.5M (est)Unlockt Brands Inc · Series A Raised $7.7M · modeled $19.7M (est)Feel Goods Inc (this company) Raised $4.9M · modeled $12.4M (est)Feel Goods Inc
CompanyStageRaised · realValue · estvs peer med.
BBQ Holding, LLCSeries A$15.0M$37.8M2.78×
Gear Up Sports, Inc.Series A$34.3M$37.4M2.75×
Vivrelle, Inc.Series A$26.9M$31.4M2.31×
Well Found, Inc.Series A$12.4M$30.9M2.28×
Pathfinder Collective LLCSeries A$10.1M$27.3M2.01×
Daily Grabs Inc.Series A$16.6M$27.1M2.00×
HeroWear Holdings, LLCSeries A$14.7M$26.3M1.94×
Maison Solutions Inc.Series A$9.5M$25.6M1.88×
Automated Water Machines Inc d/b/a KadeyaSeries A$9.1M$22.5M1.65×
Argent Mill, Inc.Series A$13.6M$20.6M1.52×
Billy Reid, Inc.Series A$19.0M$20.5M1.51×
Unlockt Brands IncSeries A$7.7M$19.7M1.45×
Feel Goods Inc this companySeries A$4.9M$12.4M0.91×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$4.9M2025-08-18$22.2M$12.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$4.9M2025-08-18
    • First recorded raise — entered as Series A.
    • 18 investors on this round.
Intelligence
Modeled next raise
$7.8M
Modeled next size est.range $5.1M$12.5M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chris Protasewich1 other2025-08
Dustin Bourbaba2025-08
Registry & provenance

Feel Goods Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2084017
SEC CIK
2022
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Parker Clay Global, PBCRetailingSeries A$4.9M$12.4Msame sector · same stage
Frontier Justice, LLCRetailingSeries A$4.8M$10.8Msame sector · same stage
Automated Retail Income Development, Inc.RetailingSeries A$5.0M$11.3Msame sector · same stage
Carolina Stc Investment Group, LlcRetailingSeries A$5.0M$11.3Msame sector · same stage
China Kangmao Group LtdRetailingSeries A$5.0M$13.4Msame sector · same stage
Dongfox Enterprises LtdRetailingSeries A$5.0M$11.7Msame sector · same stage
ETERNAL STAR GLOBAL LtdRetailingSeries A$5.0M$13.2Msame sector · same stage
Handpicked, LLCRetailingSeries A$5.0M$11.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Feel The World, Inc.RetailingSeries A$13.4M92%
Feelings Company, LLCRetailingPre-Seed$1.2M92%
Comfort Plus Products, Inc.RetailingPre-Seed$919K86%
Skin Laundry Holdings, Inc.RetailingSeed$9.1M85%
Campus Comforts IncRetailingPre-Seed$249K83%
KNOW Brands, Inc.RetailingSeries A$61.6M83%
Mindset Wellness Holdings LLCRetailingSeed$5.3M82%
Extra Sensory Perception Inc.RetailingPre-Seed$1.2M82%
Frequently asked
How much funding has Feel Goods Inc raised?
Feel Goods Inc has raised approximately $4.9M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Feel Goods Inc's estimated valuation?
Provath's modeled valuation for Feel Goods Inc is approximately $12.4M (modeled range $6.0M–$20.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Feel Goods Inc at?
Feel Goods Inc's latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Aug 18.
What does Feel Goods Inc do and where is it based?
Feel Goods Inc operates in the Retailing sector, based in LOS ANGELES.
Explore related

See where Feel Goods Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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