Companies · Restaurants

SAS The Gen & Co

MARSEILLE · Restaurants

Diligence memoA one-page analyst read on SAS The Gen & Co — recommendation, valuation, rhythm, risks.→
$2.0M
Total raised · real
1
Rounds
—
Latest step-up
Top 30%
Sector rank · raised
Seed
Latest stage · inferred · Mon Dec 21 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

SAS The Gen & Co looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the restaurants sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.19× the median modeled value of Seed Restaurants companies in 2019–2021 (97 peers) — value vs value, same stage and era.
  • Within the normal band (119% of peer median) for its niche.
Dormant
  • Last raise 5.5 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Restaurants

SAS The Gen & Co is one of 2292 Restaurants companies tracked from MARSEILLE. By capital raised it ranks in the upper tier (ahead of 71% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
No revenue
Issuer revenue
Rule 506(c)
Reg D exemption
2019
Year incorporated
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2020-12-21 Raised $2.0M (real) Modeled valuation $6.6M (est)$2.0M$6.6MSeed2020

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.0M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$6.6M
Base estimate est.
$1.5M
Conservative case
$45.8M
Upside case
$10.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the restaurants sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
34%
Survival probability
15% low · 52% high
1.13×/yr
Annual markup
1.48×/yr upside case
5.5 yr
Elapsed time used
5.5 yr actual, capped for stale marks
restaurants
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
5.8 yr
On record since
2020
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2292 companies in Restaurants. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▲ 2.2× above median
This company$2.0M
Sector median$900K
Latest round — vs other Seed rounds in sector (real $, this stage)▲ 1.1× above median
This company$2.0M
Sector median$1.8M
Modeled value — vs sector median (estimate, all stages)▲ 2.5× above median
This company$6.6M
Sector median$2.6M

Raised more than 71% of sector peers (real $). Modeled value above 77% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #36 of 97.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Parry's Pizzeria & Bar, LLC · Seed Raised $4.0M · modeled $13.9M (est)Screamin' Willy'S, Llc · Seed Raised $3.8M · modeled $13.2M (est)Asian Box Holdings, Inc. · Seed Raised $11.6M · modeled $12.5M (est)Project Apollo, LLC · Seed Raised $3.5M · modeled $12.3M (est)340 Bleecker LLC · Seed Raised $3.5M · modeled $12.3M (est)Tiff's Treats Tampa, Ltd. · Seed Raised $3.4M · modeled $11.5M (est)Tiff's Treats Denver Ltd. · Seed Raised $3.4M · modeled $11.5M (est)Get Some Food Group, LLC · Seed Raised $3.7M · modeled $11.1M (est)LC Lake Forest LLC · Seed Raised $3.6M · modeled $11.0M (est)AFC Corp. · Seed Raised $3.0M · modeled $10.5M (est)Radio Roadhouse, LLC · Seed Raised $3.0M · modeled $10.5M (est)Big Night Venues Boston 5, LLC · Seed Raised $3.6M · modeled $10.5M (est)SAS The Gen & Co (this company) Raised $2.0M · modeled $6.6M (est)SAS The Gen & Co
CompanyStageRaised · realValue · estvs peer med.
Parry's Pizzeria & Bar, LLCSeed$4.0M$13.9M2.50×
Screamin' Willy'S, LlcSeed$3.8M$13.2M2.36×
Asian Box Holdings, Inc.Seed$11.6M$12.5M2.23×
Project Apollo, LLCSeed$3.5M$12.3M2.21×
340 Bleecker LLCSeed$3.5M$12.3M2.20×
Tiff's Treats Tampa, Ltd.Seed$3.4M$11.5M2.06×
Tiff's Treats Denver Ltd.Seed$3.4M$11.5M2.06×
Get Some Food Group, LLCSeed$3.7M$11.1M1.98×
LC Lake Forest LLCSeed$3.6M$11.0M1.97×
AFC Corp.Seed$3.0M$10.5M1.89×
Radio Roadhouse, LLCSeed$3.0M$10.5M1.89×
Big Night Venues Boston 5, LLCSeed$3.6M$10.5M1.89×
SAS The Gen & Co this companySeed$2.0M$6.6M1.19×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.0M2020-12-21$10.0M$6.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.0M2020-12-21
    • First recorded raise — entered as Seed.
Intelligence
—
Modeled next raise
$3.2M
Modeled next size est.range $2.1M–$5.1M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Aurelie Nathalie Genna——2020-12
Registry & provenance

SAS The Gen & Co is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1837017
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Brunch Kings LLCRestaurantsSeed$2.0M$6.5Msame sector · same stage
Canteen LLCRestaurantsSeed$2.0M$6.6Msame sector · same stage
Chase Road Partners, LLCRestaurantsSeed$2.0M$5.6Msame sector · same stage
Cw Investors, LlcRestaurantsSeed$2.0M$7.0Msame sector · same stage
Du Coeur Restaurant Partners, LLCRestaurantsSeed$2.0M$5.5Msame sector · same stage
harry's Pizzeria Holdings, LLCRestaurantsSeed$2.0M$7.0Msame sector · same stage
Indianapolis Venture, LlcRestaurantsSeed$2.0M$5.3Msame sector · same stage
JAE Restaurant Group, LLCRestaurantsSeed$2.0M$7.0Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Genio Holdings LLCRestaurantsSeed$4.3M83%
Republic Midtown, LLCRestaurantsPre-Seed$2.3M81%
SSE Holdco, LLCRestaurantsSeries A$24.9M80%
Zulu Enterprises, LLCRestaurantsSeed$3.8M80%
Lineage Brands, LLCRestaurantsSeries A$3.2M79%
Ava Genes LlcRestaurantsPre-Seed$3.0M79%
GBB Hospitality Group, LLCRestaurantsSeed$1.1M79%
Rock & Reilly's USC, LLCRestaurantsSeed$6.3M79%
Frequently asked
How much funding has SAS The Gen & Co raised?
SAS The Gen & Co has raised approximately $2.0M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is SAS The Gen & Co's estimated valuation?
Provath's modeled valuation for SAS The Gen & Co is approximately $6.6M (modeled range $1.5M–$45.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is SAS The Gen & Co at?
SAS The Gen & Co's latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Dec 21.
What does SAS The Gen & Co do and where is it based?
SAS The Gen & Co operates in the Restaurants sector, based in MARSEILLE.
Explore related

See where SAS The Gen & Co sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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