Companies · Restaurants

Rock & Reilly's USC, LLC

WEST HOLLYWOOD · Restaurants

Diligence memoA one-page analyst read on Rock & Reilly's USC, LLC — recommendation, valuation, rhythm, risks.→
$1.8M
Total raised · real
1
Rounds
—
Latest step-up
Top 33%
Sector rank · raised
Seed
Latest stage · inferred · Fri Mar 09 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Rock & Reilly's USC, LLC looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the restaurants sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.06× the median modeled value of Seed Restaurants companies in 2016–2018 (124 peers) — value vs value, same stage and era.
  • Within the normal band (106% of peer median) for its niche.
Dormant
  • Last raise 8.3 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Rock & Reilly's USC, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
8.6 yr record
Peak capital year was 2018 with $1.8M across 1 filings.
Market position
ahead of 68% of Restaurants peers
Capital scale is ahead of 68% of Restaurants peers; modeled value is above 76% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2018: $1.8M across 1 filings.
  • Largest single filing was $1.8M on 2018-03-09.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Restaurants

Rock & Reilly's USC, LLC is one of 2292 Restaurants companies tracked from WEST HOLLYWOOD. By capital raised it ranks mid-pack (ahead of 68% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
18
Investors (latest)
2018
Year incorporated
2018-03-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2018-03-09 Raised $1.8M (real) Modeled valuation $6.3M (est)$1.8M$6.3MSeed2018

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.8M · 2018

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$6.3M
Base estimate est.
$1.4M
Conservative case
$49.7M
Upside case
$9.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the restaurants sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
34%
Survival probability
15% low · 52% high
1.13×/yr
Annual markup
1.48×/yr upside case
6.0 yr
Elapsed time used
8.3 yr actual, capped for stale marks
restaurants
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
8.6 yr
On record since
2018
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2292 companies in Restaurants. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▲ 2.0× above median
This company$1.8M
Sector median$900K
Latest round — vs other Seed rounds in sector (real $, this stage)▲ 1.0× above median
This company$1.8M
Sector median$1.8M
Modeled value — vs sector median (estimate, all stages)▲ 2.4× above median
This company$6.3M
Sector median$2.6M

Raised more than 68% of sector peers (real $). Modeled value above 76% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #55 of 124.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Bottlefish I, LLC · Seed Raised $4.0M · modeled $14.1M (est)Bolay 10 Investors, LLC · Seed Raised $4.0M · modeled $14.1M (est)Urban Putt Denver LLC · Seed Raised $3.8M · modeled $13.4M (est)Pupatella RD I LLC · Seed Raised $3.8M · modeled $13.2M (est)PI Parkway Commons, LLC · Seed Raised $3.7M · modeled $12.9M (est)Trg Ii, Llc · Seed Raised $3.4M · modeled $12.0M (est)PJ Clarkes at The Curtis, LLC · Seed Raised $3.3M · modeled $11.6M (est)Urban 8 LLC · Seed Raised $3.3M · modeled $11.4M (est)Vesta Restaurant Group Llc · Seed Raised $3.2M · modeled $11.3M (est)O'Daddy Wrigley LLC · Seed Raised $3.0M · modeled $10.6M (est)Food With Purpose, LLC · Seed Raised $3.0M · modeled $10.5M (est)Redstone American Grill Inc · Seed Raised $3.0M · modeled $10.5M (est)Rock & Reilly's USC, LLC (this company) Raised $1.8M · modeled $6.3M (est)Rock & Reilly's USC, LLC
CompanyStageRaised · realValue · estvs peer med.
Bottlefish I, LLCSeed$4.0M$14.1M2.36×
Bolay 10 Investors, LLCSeed$4.0M$14.1M2.36×
Urban Putt Denver LLCSeed$3.8M$13.4M2.25×
Pupatella RD I LLCSeed$3.8M$13.2M2.22×
PI Parkway Commons, LLCSeed$3.7M$12.9M2.18×
Trg Ii, LlcSeed$3.4M$12.0M2.01×
PJ Clarkes at The Curtis, LLCSeed$3.3M$11.6M1.94×
Urban 8 LLCSeed$3.3M$11.4M1.92×
Vesta Restaurant Group LlcSeed$3.2M$11.3M1.89×
O'Daddy Wrigley LLCSeed$3.0M$10.6M1.79×
Food With Purpose, LLCSeed$3.0M$10.5M1.77×
Redstone American Grill IncSeed$3.0M$10.5M1.77×
Rock & Reilly's USC, LLC this companySeed$1.8M$6.3M1.06×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.8M2018-03-09$9.0M$6.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.8M2018-03-09
    • First recorded raise — entered as Seed.
    • 18 investors on this round.
Intelligence
—
Modeled next raise
$2.9M
Modeled next size est.range $1.9M–$4.6M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Adam Frank—1 other2018-03
Registry & provenance

Rock & Reilly's USC, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1734927
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Bar Siena Due, LLCRestaurantsSeed$1.8M$6.3Msame sector · same stage
Bixi Brewery LlcRestaurantsSeed$1.8M$6.3Msame sector · same stage
Buddha Boy Foods, Inc.RestaurantsSeed$1.8M$6.3Msame sector · same stage
DineAmic Steak, LLCRestaurantsSeed$1.8M$6.3Msame sector · same stage
Guernsey Holdings LLCRestaurantsSeed$1.8M$5.8Msame sector · same stage
Gusto Chamblee LLCRestaurantsSeed$1.8M$6.3Msame sector · same stage
Spin Chicago LlcRestaurantsSeed$1.8M$6.3Msame sector · same stage
Genio Holdings LLCRestaurantsSeed$1.8M$4.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
O'Reilly's Holding Company, LLCRestaurantsPre-Seed$269K88%
Hathorne Partners, LLCRestaurantsSeed$5.0M84%
Bua Redrock LLCRestaurantsPre-Seed$571K84%
Hops & Hearth, LLCRestaurantsPre-Seed$1.5M84%
RL Callahan, LLCRestaurantsPre-Seed$482K83%
GBB Hospitality Group, LLCRestaurantsSeed$1.1M83%
Juniper Grill Enterprises LLCRestaurantsPre-Seed$1.3M83%
G&B Coffee, LLCRestaurantsSeries A$13.5M83%
Frequently asked
How much funding has Rock & Reilly's USC, LLC raised?
Rock & Reilly's USC, LLC has raised approximately $1.8M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Rock & Reilly's USC, LLC's estimated valuation?
Provath's modeled valuation for Rock & Reilly's USC, LLC is approximately $6.3M (modeled range $1.4M–$49.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Rock & Reilly's USC, LLC at?
Rock & Reilly's USC, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Mar 09.
What does Rock & Reilly's USC, LLC do and where is it based?
Rock & Reilly's USC, LLC operates in the Restaurants sector, based in WEST HOLLYWOOD.
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