Diligence memo · auto-generated · as of July 2, 2026
Pietra Inc.
Pietra Inc. looks fair against its niche peers and is at-risk on financing cadence.
Businessfiled
Pietra Inc. operates in Retailing, based in NEW YORK.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Pietra Inc. has raised $31M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $16M on 2023-03-07.
Most recent recorded round closed around 2023-03-07.
Valuation (modeled)modeled
Provath models Pietra Inc. at approximately $72M (range $36M–$167M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.83× the median modeled value of Series B Retailing companies in 2022–2024 (40 peers) — value vs value, same stage and era. Within the normal band (83% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 20 months.
Last raise 3.3 yr ago; this sector typically re-raises about every 13 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round stepped up 1.1× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 92% of Retailing peers (2347 compared).
Modeled value ranks above 90% of those peers.
Closest niche peers: Lazydays Holdings, Inc., Fair Harbor Clothing Inc., Bandier Holdings LLC, Gardyn Inc., Athena Club Holdings, Inc..
Peoplefiled
4 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.