Companies · Retailing

Pietra Inc.

NEW YORK · Retailing

Diligence memoA one-page analyst read on Pietra Inc. — recommendation, valuation, rhythm, risks.
$31.0M
Total raised · real
2
Rounds
1.1×
Latest step-up
Top 9%
Sector rank · raised
Series B
Latest stage · inferred · Tue Mar 07 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Pietra Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.83× the median modeled value of Series B Retailing companies in 2022–2024 (40 peers) — value vs value, same stage and era.
  • Within the normal band (83% of peer median) for its niche.
At-risk
  • Last raise 3.3 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Pietra Inc. is one of 2347 Retailing companies tracked from NEW YORK. By capital raised it ranks among the largest (ahead of 92% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
8
Investors (latest)
2018
Year incorporated
2023-03-07
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeries A · 2021-06-23 Raised $15M (real) Modeled valuation $67M (est)$15M$67MSeries A2021Series B · 2023-03-07 Raised $16M (real) Modeled valuation $72M (est)$16M$72MSeries B2023+$16MCumulative $31M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$14.9M · 2021
Series B$16.1M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$72.4M
Base estimate est.
$36.2M
Conservative case
$166.9M
Upside case
$89.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $67.0M · 2021-06-232021Series B · modeled $72.4M · 2023-03-072023
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
3.3 yr
Elapsed time used
3.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
20 mo
Avg between rounds
$18.2M/yr
Capital velocity
5.0 yr
On record since
2021
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 20× above median
This company$31.0M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.9× of median
This company$16.1M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 13× above median
This company$72.4M
Sector median$5.8M

Raised more than 92% of sector peers (real $). Modeled value above 90% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #27 of 40.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Lazydays Holdings, Inc. · Series B Raised $40.0M · modeled $156.0M (est)Fair Harbor Clothing Inc. · Series B Raised $30.7M · modeled $150.2M (est)Bandier Holdings LLC · Series B Raised $95.9M · modeled $148.7M (est)Gardyn Inc. · Series B Raised $44.1M · modeled $146.7M (est)Athena Club Holdings, Inc. · Series B Raised $51.6M · modeled $140.8M (est)Solidblock Holdings LLC Red Frog Digital Series · Series B Raised $28.1M · modeled $138.1M (est)Us Laundry Investments, Llc · Series B Raised $32.1M · modeled $126.7M (est)Ultimate Storage Solutions LLC · Series B Raised $30.9M · modeled $124.6M (est)Valoreo, Inc. · Series B Raised $25.0M · modeled $123.2M (est)D.S. & Durga, Inc. · Series B Raised $29.1M · modeled $123.2M (est)Treasure Topco LLC · Series B Raised $27.5M · modeled $122.4M (est)Manscaped Holdings, Llc · Series B Raised $25.1M · modeled $116.1M (est)Pietra Inc. (this company) Raised $31.0M · modeled $72.4M (est)Pietra Inc.
CompanyStageRaised · realValue · estvs peer med.
Lazydays Holdings, Inc.Series B$40.0M$156.0M1.80×
Fair Harbor Clothing Inc.Series B$30.7M$150.2M1.73×
Bandier Holdings LLCSeries B$95.9M$148.7M1.71×
Gardyn Inc.Series B$44.1M$146.7M1.69×
Athena Club Holdings, Inc.Series B$51.6M$140.8M1.62×
Solidblock Holdings LLC Red Frog Digital SeriesSeries B$28.1M$138.1M1.59×
Us Laundry Investments, LlcSeries B$32.1M$126.7M1.46×
Ultimate Storage Solutions LLCSeries B$30.9M$124.6M1.43×
Valoreo, Inc.Series B$25.0M$123.2M1.42×
D.S. & Durga, Inc.Series B$29.1M$123.2M1.42×
Treasure Topco LLCSeries B$27.5M$122.4M1.41×
Manscaped Holdings, LlcSeries B$25.1M$116.1M1.34×
Pietra Inc. this companySeries B$31.0M$72.4M0.83×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$14.9M2021-06-23$67.8M$67.0M90%
Series B$16.1M2023-03-07$89.4M$72.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$14.9M2021-06-23
    • First recorded raise — entered as Series A.
    • 11 investors on this round.
  2. Series B$16.1M2023-03-07
    • Raised again after 20 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 8 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~20mo cadence
$17.4M
Modeled next size est.range $16.1M$27.8M
1.1×
Last step-up
$18.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Keith Rabois24 other2023-03
Carter Reum1 other2023-03
Pan Pan2023-03
Ronak Trivedi2021-06
Registry & provenance

Pietra Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1881009
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Alice.com Holdings, Inc.RetailingSeries B$31.7M$20.6Msame sector · same stage
LMP Automotive Holdings Inc.RetailingSeries B$31.8M$107.3Msame sector · same stage
Malbon Golf, Inc.RetailingSeries B$30.1M$101.7Msame sector · same stage
Buddy Mac Holdings, LLCRetailingSeries B$32.3M$73.5Msame sector · same stage
Samsonite International S.A.RetailingSeries B$32.3M$51.7Msame sector · same stage
Alc Holdings LlcRetailingSeries B$32.6M$51.7Msame sector · same stage
XCJ Corp.RetailingSeries B$29.5M$95.3Msame sector · same stage
Staud, Inc.RetailingSeries B$32.8M$108.4Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Project Victra, LLCRetailingSeries D+$1.6B83%
Barberino Inc.RetailingSeed$2.6M83%
La Fattoria Holdings, LLCRetailingPre-Seed$1.8M83%
Aromatec, Inc.RetailingPre-Seed$3.1M82%
Unlockt Brands IncRetailingSeries A$19.7M81%
Adelante Shoe Co.RetailingSeed$2.7M81%
Mosaic Distributors, LLCRetailingSeed$1.8M81%
Seedling Holdings, Inc.RetailingSeries A$3.9M81%
Frequently asked
How much funding has Pietra Inc. raised?
Pietra Inc. has raised approximately $31.0M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Pietra Inc.'s estimated valuation?
Provath's modeled valuation for Pietra Inc. is approximately $72.4M (modeled range $36.2M–$166.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Pietra Inc. at?
Pietra Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Tue Mar 07.
What does Pietra Inc. do and where is it based?
Pietra Inc. operates in the Retailing sector, based in NEW YORK.
Explore related

See where Pietra Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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