Diligence memo · auto-generated · as of July 2, 2026
Petfriendly, Inc.
Petfriendly, Inc. looks fair against its niche peers and is at-risk on financing cadence.
Businessfiled
Petfriendly, Inc. operates in Retailing, based in OMAHA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Petfriendly, Inc. has raised $11M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $6.0M on 2021-08-31.
Most recent recorded round closed around 2022-12-22.
Valuation (modeled)modeled
Provath models Petfriendly, Inc. at approximately $18M (range $6.1M–$56M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.00× the median modeled value of Series A Retailing companies in 2022–2024 (100 peers) — value vs value, same stage and era. Within the normal band (100% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 16 months.
Last raise 3.5 yr ago; this sector typically re-raises about every 13 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round was 1.2× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 82% of Retailing peers (2347 compared).
Modeled value ranks above 75% of those peers.
Closest niche peers: Olivela Inc., PSP Investors, LLC, Coreleap, Inc., Cariloha, Inc., Elevation Cannabis, LLC.
Peoplefiled
5 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.