Companies · Retailing

Petfriendly, Inc.

OMAHA · Retailing

Diligence memoA one-page analyst read on Petfriendly, Inc. — recommendation, valuation, rhythm, risks.
$11.0M
Total raised · real
2
Rounds
0.8×
Latest step-up
Top 19%
Sector rank · raised
Series A
Latest stage · inferred · Thu Dec 22 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Petfriendly, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.00× the median modeled value of Series A Retailing companies in 2022–2024 (100 peers) — value vs value, same stage and era.
  • Within the normal band (100% of peer median) for its niche.
At-risk
  • Last raise 3.5 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Petfriendly, Inc. is one of 2347 Retailing companies tracked from OMAHA. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2021
Year incorporated
2022-12-22
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeries A · 2021-08-31 Raised $6.0M (real) Modeled valuation $26M (est)$6.0M$26MSeries A2021Series A · 2022-12-22 Raised $5.0M (real) Modeled valuation $18M (est)$5.0M$18MSeries A2022+$5.0MCumulative $11M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$6.0M · 2021
Series A extension$5.0M · 2022

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$18.3M
Base estimate est.
$6.1M
Conservative case
$56.1M
Upside case
$22.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $26.2M · 2021-08-312021Series A · modeled $18.3M · 2022-12-222022
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
3.5 yr
Elapsed time used
3.5 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
16 mo
Avg between rounds
$8.4M/yr
Capital velocity
4.8 yr
On record since
2021
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 7.0× above median
This company$11.0M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.9× of median
This company$5.0M
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 3.2× above median
This company$18.3M
Sector median$5.8M

Raised more than 82% of sector peers (real $). Modeled value above 75% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #50 of 100.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Olivela Inc. · Series A Raised $28.8M · modeled $61.0M (est)PSP Investors, LLC · Series A Raised $15.4M · modeled $53.3M (est)Coreleap, Inc. · Series A Raised $16.7M · modeled $51.9M (est)Cariloha, Inc. · Series A Raised $22.5M · modeled $51.2M (est)Elevation Cannabis, LLC · Series A Raised $15.0M · modeled $47.6M (est)Botany Bay Wax Co LLC · Series A Raised $13.3M · modeled $45.8M (est)Full Glass Wine Co., LLC · Series A Raised $14.2M · modeled $44.2M (est)Kafene, Inc. · Series A Raised $42.1M · modeled $43.2M (est)Skinny Butcher LLC · Series A Raised $10.0M · modeled $41.6M (est)G2G Ventures, PBC · Series A Raised $13.4M · modeled $38.5M (est)YCP Car Wash Portfolio LLC · Series A Raised $12.6M · modeled $37.9M (est)Elevation Bridge, LLC · Series A Raised $12.0M · modeled $35.9M (est)Petfriendly, Inc. (this company) Raised $11.0M · modeled $18.3M (est)Petfriendly, Inc.
CompanyStageRaised · realValue · estvs peer med.
Olivela Inc.Series A$28.8M$61.0M3.35×
PSP Investors, LLCSeries A$15.4M$53.3M2.93×
Coreleap, Inc.Series A$16.7M$51.9M2.85×
Cariloha, Inc.Series A$22.5M$51.2M2.81×
Elevation Cannabis, LLCSeries A$15.0M$47.6M2.61×
Botany Bay Wax Co LLCSeries A$13.3M$45.8M2.52×
Full Glass Wine Co., LLCSeries A$14.2M$44.2M2.43×
Kafene, Inc.Series A$42.1M$43.2M2.37×
Skinny Butcher LLCSeries A$10.0M$41.6M2.29×
G2G Ventures, PBCSeries A$13.4M$38.5M2.12×
YCP Car Wash Portfolio LLCSeries A$12.6M$37.9M2.08×
Elevation Bridge, LLCSeries A$12.0M$35.9M1.97×
Petfriendly, Inc. this companySeries A$11.0M$18.3M1.00×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$6.0M2021-08-31$27.3M$26.2M90%
Series A$5.0M2022-12-22$22.7M$18.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$6.0M2021-08-31
    • First recorded raise — entered as Series A.
    • 8 investors on this round.
  2. Series A$5.0M2022-12-22
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 1 investor on this round.
Intelligence
2024 ~Q2
Modeled next raise · ~16mo cadence
$5.0M
Modeled next size est.range $5.0M$8.0M
0.8×
Last step-up
$8.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
BJ Hansen3 other2022-12
Dusty Davidson2 other2022-12
AARON SHADDY1 other2021-08
Joe Connealy2022-12
Ryan Finstad2022-12
Registry & provenance

Petfriendly, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1883284
SEC CIK
2021
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Workshop Software, Inc.Software / TechSeries A$26.2M$29.0Mnetwork2 shared operators · same stage
Luxury Garage Sale, Inc.RetailingSeries A$10.9M$15.7Msame sector · same stage
Alton Lane, Inc.RetailingSeries A$10.7M$12.8Msame sector · same stage
Ledbury Inc.RetailingSeries A$11.4M$20.6Msame sector · same stage
Bergeys, Inc.RetailingSeries A$10.5M$18.5Msame sector · same stage
Jolly ProductsRetailingSeries A$10.5M$23.6Msame sector · same stage
VitaminPacks Inc.RetailingSeries A$11.6M$23.1Msame sector · same stage
Whole Body IncRetailingSeries A$11.8M$13.4Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Independent Pet Partners Holdings, LLCRetailingSeries C$359.9M87%
Freely Pet, LLCRetailingSeed$18.0M86%
Universal Pet Holdings, Inc.RetailingSeries A$21.5M84%
Trot Pets, Inc.RetailingPre-Seed$476K84%
Pet Krewe Inc.RetailingPre-Seed$1.5M83%
Paws & Pints, LLCRetailingPre-Seed$1.4M83%
Black Dog Partners, LLCRetailingSeries A$22.3M82%
Birdies, Inc.RetailingSeed$13.3M82%
Frequently asked
How much funding has Petfriendly, Inc. raised?
Petfriendly, Inc. has raised approximately $11.0M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Petfriendly, Inc.'s estimated valuation?
Provath's modeled valuation for Petfriendly, Inc. is approximately $18.3M (modeled range $6.1M–$56.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Petfriendly, Inc. at?
Petfriendly, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Thu Dec 22.
What does Petfriendly, Inc. do and where is it based?
Petfriendly, Inc. operates in the Retailing sector, based in OMAHA.
Explore related

See where Petfriendly, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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