Companies · Consumer / Retail
San Mateo · Consumer / Retail · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Personalized Beauty Discovery, Inc. — recommendation, valuation, rhythm, risks.→Personalized Beauty Discovery, Inc. has raised $137M over 4 rounds; too few niche peers to rank its valuation yet.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Personalized Beauty Discovery, Inc. is one of 1161 Consumer / Retail companies tracked from San Mateo. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Series A, Series B, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.
Round size and date are reported; the stage label is inferred from round size (latest is Series D+ — a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 99% of sector peers (real $). Modeled value above 100% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Shopify Inc. | Series D+ | $237.0M | $978.2M | 1.24× |
| Personalized Beauty Discovery, Inc. this company | Series D+ | $137.4M | $789.6M | 1.00× |
| Kitu Super Brands, Inc. | Series D+ | $154.4M | $625.4M | 0.79× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Pre-Seed | $480K | 2011-12-12 | $2.7M | $3.8M | 85% |
| Seed | $2.8M | 2012-06-21 | $14.0M | $17.7M | 85% |
| Seed | $2.8M | 2012-06-21 | $13.8M | $17.4M | 85% |
| Seed | $3.6M | 2012-07-01 | $17.8M | $22.4M | 85% |
| Seed | $148K | 2015-11-25 | $742K | $937K | 85% |
| Series D+ | $134.0M | 2020-12-04 | $1.1B | $789.6M | 90% |
| Series D+ | $133.3M | 2020-12-04 | $1.1B | $785.6M | 90% |
| Series D+ | $134.0M | 2020-12-04 | $1.1B | $789.6M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| David Trujillo | — | 4 other | 2015-11 |
| Scott Stanford | — | 4 other | 2015-11 |
| Manon Brouillette | — | 1 other | 2020-12 |
| Marcelo Camberos | — | 1 other | 2011-12 |
| Yazid Aksas | — | 1 other | 2011-12 |
| Ana Lucia Zacapa | — | — | 2011-12 |
| Carrie Teffner | — | — | 2020-12 |
| Chase Brogan | — | — | 2015-11 |
| Fernando Madeira | — | — | 2020-12 |
| Jennifer A Goldfarb | — | — | 2012-06 |
| Jennifer Goldfarb | — | — | 2015-11 |
| Michael Randofi | — | — | 2020-12 |
| Tristen A Langley | — | — | 2012-06 |
| Yosef Martin | — | — | 2020-12 |
Personalized Beauty Discovery, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Kitu Super Brands, Inc. | Consumer / Retail | Series D+ | $154.4M | $625.4M | same sector · same stage |
| PREMIUM BRANDS HOLDINGS Corp | Consumer / Retail | Series D+ | $156.8M | $949.6M | same sector · same stage |
| Maxx For Beauty Inc | Consumer / Retail | Series D+ | $117.5M | $690.1M | same sector · same stage |
| Transcendent Brands LLC | Consumer / Retail | Series D+ | $112.5M | $674.7M | same sector · same stage |
| Cue Health Inc. | Healthtech | Series D+ | $125.7M | $2.6B | network1 shared operator · same stage |
| Shopify Inc. | Consumer / Retail | Series D+ | $237.0M | $978.2M | same sector · same stage |
| Commerce Fabric, Inc. | Consumer / Retail | Series D+ | $296.6M | $839.4M | same sector · same stage |
| Cosmetic Physician Partners, LLC | Consumer / Retail | Series C | $133.9M | $615K | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| W2 Beauty, Inc. | Consumer / Retail | Pre-Seed | $3.3M | 85% |
| BeautySocial Inc. | Other Technology | Pre-Seed | $42.4M | 85% |
| Beauty Scripts LLC | Consumer / Retail | Pre-Seed | $785K | 85% |
| Hue Beauty, Inc. | Consumer / Retail | Series A | $13.6M | 84% |
| Maxx For Beauty Inc | Consumer / Retail | Series D+ | $690.1M | 83% |
| Halo Beauty Co. | Consumer / Retail | Series A | $17.5M | 83% |
| Store Research Inc. | Consumer / Retail | Pre-Seed | $1.6M | 81% |
| Shopify Inc. | Consumer / Retail | Series D+ | $978.2M | 81% |
See where Personalized Beauty Discovery, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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