Companies · Consumer / Retail

Personalized Beauty Discovery, Inc.

San Mateo · Consumer / Retail · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Personalized Beauty Discovery, Inc. — recommendation, valuation, rhythm, risks.
$137.4M
Total raised · real
4
Rounds
1.0×
Latest step-up
Top 2%
Sector rank · raised
Series D+
Latest stage · inferred · Fri Dec 04 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Personalized Beauty Discovery, Inc. has raised $137M over 4 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Dormant
  • Last raise 5.6 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Personalized Beauty Discovery, Inc. is one of 1161 Consumer / Retail companies tracked from San Mateo. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2020-12-04
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BPre-Seed · 2011-12-12 Raised $480K (real) Modeled valuation $3.8M (est)Pre-Seed2011Seed · 2012-06-21 Raised $2.8M (real) Modeled valuation $18M (est)Seed2012Seed · 2012-06-21 Raised $2.8M (real) Modeled valuation $17M (est)Seed2012Seed · 2012-07-01 Raised $3.6M (real) Modeled valuation $22M (est)Seed2012Seed · 2015-11-25 Raised $148K (real) Modeled valuation $937K (est)Seed2015Series D+ · 2020-12-04 Raised $134M (real) Modeled valuation $790M (est)Series D+2020Series D+ · 2020-12-04 Raised $133M (real) Modeled valuation $786M (est)Series D+2020Series D+ · 2020-12-04 Raised $134M (real) Modeled valuation $790M (est)Series D+2020+$2.8M+$2.8M+$3.6M+$148K+$134M+$133M+$134MCumulative $411M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$480K · 2011
Seed$2.8M · 2012
Seed extension$2.8M · 2012
Seed extension$3.6M · 2012
Seed extension$148K · 2015
Series D+$134.0M · 2020no Series A / Series B / Series C on file
Series D+ extension$133.3M · 2020
Series D+ extension$134.0M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Series A, Series B, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$789.6M
Base estimate est.
$683.3M
Conservative case
$1.6B
Upside case
$1.1B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $3.8M · 2011-12-122011Seed · modeled $17.7M · 2012-06-21Seed · modeled $17.4M · 2012-06-21Seed · modeled $22.4M · 2012-07-01Seed · modeled $937K · 2015-11-25Series D+ · modeled $789.6M · 2020-12-04Series D+ · modeled $785.6M · 2020-12-04Series D+ · modeled $789.6M · 2020-12-042020
Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
77%
Survival probability
61% low · 85% high
0.99×/yr
Annual markup
1.10×/yr upside case
5.6 yr
Elapsed time used
5.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
15 mo
Avg between rounds
$15.3M/yr
Capital velocity
14.6 yr
On record since
2011
First round
8
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 42× above median
This company$137.4M
Sector median$3.3M
Latest round — vs other Series D+ rounds in sector (real $, this stage) 1.0× above median
This company$134.0M
Sector median$134.0M
Modeled value — vs sector median (estimate, all stages) 100× above median
This company$789.6M
Sector median$7.9M

Raised more than 99% of sector peers (real $). Modeled value above 100% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

This companyCohort peer
$100.0M$1.0B$10.0B$100.0M$1.0BCapital raised (log)Shopify Inc. · Series D+ Raised $237.0M · modeled $978.2M (est)Kitu Super Brands, Inc. · Series D+ Raised $154.4M · modeled $625.4M (est)Personalized Beauty Discovery, Inc. (this company) Raised $137.4M · modeled $789.6M (est)Personalized Beauty Discovery, Inc.
CompanyStageRaised · realValue · estvs peer med.
Shopify Inc.Series D+$237.0M$978.2M1.24×
Personalized Beauty Discovery, Inc. this companySeries D+$137.4M$789.6M1.00×
Kitu Super Brands, Inc.Series D+$154.4M$625.4M0.79×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$480K2011-12-12$2.7M$3.8M85%
Seed$2.8M2012-06-21$14.0M$17.7M85%
Seed$2.8M2012-06-21$13.8M$17.4M85%
Seed$3.6M2012-07-01$17.8M$22.4M85%
Seed$148K2015-11-25$742K$937K85%
Series D+$134.0M2020-12-04$1.1B$789.6M90%
Series D+$133.3M2020-12-04$1.1B$785.6M90%
Series D+$134.0M2020-12-04$1.1B$789.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$480K2011-12-12
    • First recorded raise — entered as Pre-Seed.
    • 9 investors on this round.
  2. Seed$2.8M2012-06-21
    • Came back fast: 6 mo vs the ~15 mo sector norm.
    • Round 5.8× larger than the prior — scaling up.
    • Revenue band moved $0–$1M → $1M–$5M.
    • 24 investors on this round.
  3. Seed$2.8M2012-06-21
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 23 investors on this round.
  4. Seed$3.6M2012-07-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  5. Seed$148K2015-11-25
    • Raised again after 41 mo — slower than the ~15 mo sector norm.
    • Round 23.9× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 06).
    • 25 investors on this round.
  6. Series D+$134.0M2020-12-04
    • Raised again after 60 mo — slower than the ~15 mo sector norm.
    • Round 902.4× larger than the prior — scaling up.
    • 3 investors on this round.
  7. Series D+$133.3M2020-12-04
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  8. Series D+$134.0M2020-12-04
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
Intelligence
2022 ~Q1
Modeled next raise · ~15mo cadence
$134.7M
Modeled next size est.range $134.0M$215.5M
1.0×
Last step-up
$15.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David Trujillo4 other2015-11
Scott Stanford4 other2015-11
Manon Brouillette1 other2020-12
Marcelo Camberos1 other2011-12
Yazid Aksas1 other2011-12
Ana Lucia Zacapa2011-12
Carrie Teffner2020-12
Chase Brogan2015-11
Fernando Madeira2020-12
Jennifer A Goldfarb2012-06
Jennifer Goldfarb2015-11
Michael Randofi2020-12
Tristen A Langley2012-06
Yosef Martin2020-12
Registry & provenance

Personalized Beauty Discovery, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1535189
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Kitu Super Brands, Inc.Consumer / RetailSeries D+$154.4M$625.4Msame sector · same stage
PREMIUM BRANDS HOLDINGS CorpConsumer / RetailSeries D+$156.8M$949.6Msame sector · same stage
Maxx For Beauty IncConsumer / RetailSeries D+$117.5M$690.1Msame sector · same stage
Transcendent Brands LLCConsumer / RetailSeries D+$112.5M$674.7Msame sector · same stage
Cue Health Inc.HealthtechSeries D+$125.7M$2.6Bnetwork1 shared operator · same stage
Shopify Inc.Consumer / RetailSeries D+$237.0M$978.2Msame sector · same stage
Commerce Fabric, Inc.Consumer / RetailSeries D+$296.6M$839.4Msame sector · same stage
Cosmetic Physician Partners, LLCConsumer / RetailSeries C$133.9M$615Ksame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
W2 Beauty, Inc.Consumer / RetailPre-Seed$3.3M85%
BeautySocial Inc.Other TechnologyPre-Seed$42.4M85%
Beauty Scripts LLCConsumer / RetailPre-Seed$785K85%
Hue Beauty, Inc.Consumer / RetailSeries A$13.6M84%
Maxx For Beauty IncConsumer / RetailSeries D+$690.1M83%
Halo Beauty Co.Consumer / RetailSeries A$17.5M83%
Store Research Inc.Consumer / RetailPre-Seed$1.6M81%
Shopify Inc.Consumer / RetailSeries D+$978.2M81%
Frequently asked
How much funding has Personalized Beauty Discovery, Inc. raised?
Personalized Beauty Discovery, Inc. has raised approximately $137.4M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Personalized Beauty Discovery, Inc.'s estimated valuation?
Provath's modeled valuation for Personalized Beauty Discovery, Inc. is approximately $789.6M (modeled range $683.3M–$1.6B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Personalized Beauty Discovery, Inc. at?
Personalized Beauty Discovery, Inc.'s latest modeled financing stage is Series D+. Its most recent recorded round closed around Fri Dec 04.
What does Personalized Beauty Discovery, Inc. do and where is it based?
Personalized Beauty Discovery, Inc. operates in the Consumer / Retail sector, based in San Mateo.
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