Companies · Consumer / Retail

Kitu Super Brands, Inc.

Austin · Consumer / Retail · refined from filed group “Other

Diligence memoA one-page analyst read on Kitu Super Brands, Inc. — recommendation, valuation, rhythm, risks.
$154.4M
Total raised · real
3
Rounds
49.1×
Latest step-up
Top 1%
Sector rank · raised
Series D+
Latest stage · inferred · Fri Jul 30 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Kitu Super Brands, Inc. has raised $154M over 3 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Dormant
  • Last raise 4.9 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Consumer / Retail

Kitu Super Brands, Inc. is one of 1161 Consumer / Retail companies tracked from Austin. By capital raised it ranks among the largest (ahead of 100% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
32
Investors (latest)
2020
Year incorporated
2021-07-30
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BSeries C · 2020-04-14 Raised $47M (real) Modeled valuation $274M (est)$47M$274MSeries C2020Series B · 2020-04-14 Raised $20M (real) Modeled valuation $112M (est)$20M$112MSeries B2020Series B · 2020-04-14 Raised $37M (real) Modeled valuation $207M (est)$37M$207MSeries B2020Series C · 2020-12-23 Raised $2.1M (real) Modeled valuation $12M (est)$2.1M$12MSeries C2020Series D+ · 2021-07-30 Raised $105M (real) Modeled valuation $625M (est)$105M$625MSeries D+2021+$20M+$37M+$2.1M+$105MCumulative $211M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series C$47.1M · 2020
Bridge · Series C-stage$19.9M · 2020smaller follow-on
Bridge · Series C-stage$36.7M · 2020smaller follow-on
Series C extension$2.1M · 2020
Series D+$105.1M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$625.4M
Base estimate est.
$536.3M
Conservative case
$1.2B
Upside case
$876.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series C · modeled $274.3M · 2020-04-142020Series B · modeled $112.4M · 2020-04-14Series B · modeled $206.9M · 2020-04-14Series C · modeled $12.3M · 2020-12-23Series D+ · modeled $625.4M · 2021-07-302021
Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
77%
Survival probability
61% low · 85% high
0.99×/yr
Annual markup
1.10×/yr upside case
4.9 yr
Elapsed time used
4.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$119.5M/yr
Capital velocity
6.2 yr
On record since
2020
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 47× above median
This company$154.4M
Sector median$3.3M
Latest round — vs other Series D+ rounds in sector (real $, this stage) 0.8× of median
This company$105.1M
Sector median$134.0M
Modeled value — vs sector median (estimate, all stages) 80× above median
This company$625.4M
Sector median$7.9M

Raised more than 100% of sector peers (real $). Modeled value above 99% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

This companyCohort peer
$100.0M$1.0B$10.0B$100.0M$1.0BCapital raised (log)Shopify Inc. · Series D+ Raised $237.0M · modeled $978.2M (est)Personalized Beauty Discovery, Inc. · Series D+ Raised $137.4M · modeled $789.6M (est)Kitu Super Brands, Inc. (this company) Raised $154.4M · modeled $625.4M (est)Kitu Super Brands, Inc.
CompanyStageRaised · realValue · estvs peer med.
Shopify Inc.Series D+$237.0M$978.2M1.24×
Personalized Beauty Discovery, Inc.Series D+$137.4M$789.6M1.00×
Kitu Super Brands, Inc. this companySeries D+$154.4M$625.4M0.79×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series C$47.1M2020-04-14$314.3M$274.3M90%
Series B$19.9M2020-04-14$110.8M$112.4M90%
Series B$36.7M2020-04-14$203.8M$206.9M90%
Series C$2.1M2020-12-23$14.3M$12.3M90%
Series D+$105.1M2021-07-30$876.2M$625.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series C$47.1M2020-04-14
    • First recorded raise — entered as Series C.
    • 34 investors on this round.
  2. Series B$19.9M2020-04-14
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.4× smaller than the prior — bridge or down round.
    • 16 investors on this round.
  3. Series B$36.7M2020-04-14
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.8× larger than the prior — scaling up.
    • 23 investors on this round.
  4. Series C$2.1M2020-12-23
    • Came back fast: 8 mo vs the ~15 mo sector norm.
    • Round 17.1× smaller than the prior — bridge or down round.
    • 10 investors on this round.
  5. Series D+$105.1M2021-07-30
    • Came back fast: 7 mo vs the ~15 mo sector norm.
    • Round 49.1× larger than the prior — scaling up.
    • 32 investors on this round.
Intelligence
2021 ~Q4
Modeled next raise · ~4mo cadence
$315.4M
Modeled next size est.range $205.0M$504.7M
49.1×
Last step-up
$119.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Phillip Sarofim4 other2021-07
Jordan DeCicco2 other2020-04
Jake DeCicco1 other2020-04
James DeCicco1 other2020-04
Alex Soltani2020-04
Anna Magdalena Kamenetzky-Wetzel2021-07
Greg Eyink2020-04
Jim DeCicco2020-12
Philip Sarofim2020-12
Rosanna Godden2021-07
Registry & provenance

Kitu Super Brands, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1809596
SEC CIK
2020
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
PREMIUM BRANDS HOLDINGS CorpConsumer / RetailSeries D+$156.8M$949.6Msame sector · same stage
Personalized Beauty Discovery, Inc.Consumer / RetailSeries D+$137.4M$789.6Msame sector · same stage
Sunniva Caffe IncOtherSeed$1.9M$34.6Mnetwork3 shared operators
Maxx For Beauty IncConsumer / RetailSeries D+$117.5M$690.1Msame sector · same stage
Transcendent Brands LLCConsumer / RetailSeries D+$112.5M$674.7Msame sector · same stage
Shopify Inc.Consumer / RetailSeries D+$237.0M$978.2Msame sector · same stage
Commerce Fabric, Inc.Consumer / RetailSeries D+$296.6M$839.4Msame sector · same stage
Genius Brands International, Inc.Consumer / RetailSeries C$146.8M$35.1Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Bru Brands, Inc.Consumer / RetailPre-Seed$1.1M82%
Real Brands, Inc.Consumer / RetailPre-Seed$1.1M81%
Sanzo Brands Inc.Consumer / RetailSeries A$15.9M81%
Kalahari Brands, Inc.Consumer / RetailSeed$17.5M80%
Utz Brands, Inc.Consumer / RetailSeries B$135.4M80%
Bou Brands LLCConsumer / RetailSeed$17.6M79%
Kiva Brands, Inc.Consumer / RetailSeries A$63.2M79%
Starco Brands, Inc.Consumer / RetailSeries C$304.0M79%
Frequently asked
How much funding has Kitu Super Brands, Inc. raised?
Kitu Super Brands, Inc. has raised approximately $154.4M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Kitu Super Brands, Inc.'s estimated valuation?
Provath's modeled valuation for Kitu Super Brands, Inc. is approximately $625.4M (modeled range $536.3M–$1.2B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Kitu Super Brands, Inc. at?
Kitu Super Brands, Inc.'s latest modeled financing stage is Series D+. Its most recent recorded round closed around Fri Jul 30.
What does Kitu Super Brands, Inc. do and where is it based?
Kitu Super Brands, Inc. operates in the Consumer / Retail sector, based in Austin.
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