Companies · Other Technology

Pencil & Pixel, Inc.

San Francisco · Other Technology

Diligence memoA one-page analyst read on Pencil & Pixel, Inc. — recommendation, valuation, rhythm, risks.
$74.4M
Total raised · real
5
Rounds
1.6×
Latest step-up
Top 6%
Sector rank · raised
Series B
Latest stage · inferred · Mon May 20 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Pencil & Pixel, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.24× the median modeled value of Series B Other Technology companies in 2019–2021 (415 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.1 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Pencil & Pixel, Inc. is one of 21302 Other Technology companies tracked from San Francisco. By capital raised it ranks among the largest (ahead of 95% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
15
Investors (latest)
2015
Year incorporated
2019-05-20
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500M$1.0B$1.5B$2.0BSeed · 2015-03-18 Raised $1.9M (real) Modeled valuation $65M (est)$1.9M$65MSeed2015Seed · 2015-07-14 Raised $730K (real) Modeled valuation $25M (est)$730K$25MSeed2015Series A · 2016-01-20 Raised $11M (real) Modeled valuation $300M (est)$11M$300MSeries A2016Series B · 2017-11-29 Raised $24M (real) Modeled valuation $725M (est)$24M$725MSeries B2017Series B · 2019-05-20 Raised $37M (real) Modeled valuation $1.1B (est)$37M$1.1BSeries B2019+$730K+$11M+$24M+$37MCumulative $74M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.9M · 2015
Seed extension$730K · 2015
Series A$10.8M · 2016
Series B$23.8M · 2017
Series B extension$37.1M · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$1.1B
Base estimate est.
$90.9M
Conservative case
$4.3B
Upside case
$206.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Seed · modeled $64.9M · 2015-03-182015Seed · modeled $24.9M · 2015-07-14Series A · modeled $299.9M · 2016-01-20Series B · modeled $725.4M · 2017-11-29Series B · modeled $1.1B · 2019-05-202019
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
7.1 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
13 mo
Avg between rounds
$17.8M/yr
Capital velocity
11.3 yr
On record since
2015
First round
5
Rounds on file
How it compares to the market

Benchmarked against 21302 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 23× above median
This company$74.4M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.9× above median
This company$37.1M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 30× above median
This company$1.1B
Sector median$37.3M

Raised more than 95% of sector peers (real $). Modeled value above 97% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #10 of 415.

This companyCohort peer
$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)Visual Lease, LLC · Series B Raised $40.0M · modeled $1.2B (est)Decisions, LLC · Series B Raised $40.0M · modeled $1.2B (est)Suvoda LLC · Series B Raised $40.0M · modeled $1.2B (est)SmartRecruiters, Inc. · Series B Raised $95.0M · modeled $1.2B (est)Litify Inc. · Series B Raised $43.7M · modeled $1.2B (est)Stevenson Aggregator, LP · Series B Raised $39.5M · modeled $1.2B (est)Hazelcast, Inc. · Series B Raised $55.1M · modeled $1.2B (est)Qardio, Inc. · Series B Raised $99.8M · modeled $1.1B (est)BlockFi Inc. · Series B Raised $62.6M · modeled $1.1B (est)Niche.com, Inc. · Series B Raised $36.0M · modeled $1.1B (est)Derivative Path Inc · Series B Raised $35.0M · modeled $1.1B (est)Pencil & Pixel, Inc. (this company) Raised $74.4M · modeled $1.1B (est)Pencil & Pixel, Inc.
CompanyStageRaised · realValue · estvs peer med.
Visual Lease, LLCSeries B$40.0M$1.2B2.42×
Decisions, LLCSeries B$40.0M$1.2B2.42×
Suvoda LLCSeries B$40.0M$1.2B2.42×
SmartRecruiters, Inc.Series B$95.0M$1.2B2.42×
Litify Inc.Series B$43.7M$1.2B2.42×
Stevenson Aggregator, LPSeries B$39.5M$1.2B2.39×
Hazelcast, Inc.Series B$55.1M$1.2B2.33×
Qardio, Inc.Series B$99.8M$1.1B2.28×
BlockFi Inc.Series B$62.6M$1.1B2.27×
Pencil & Pixel, Inc. this companySeries B$74.4M$1.1B2.24×
Niche.com, Inc.Series B$36.0M$1.1B2.12×
Derivative Path IncSeries B$35.0M$1.1B2.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.9M2015-03-18$9.5M$64.9M85%
Seed$730K2015-07-14$3.6M$24.9M85%
Series A$10.8M2016-01-20$49.1M$299.9M85%
Series B$23.8M2017-11-29$132.3M$725.4M90%
Series B$37.1M2019-05-20$206.1M$1.1B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.9M2015-03-18
    • First recorded raise — entered as Seed.
    • 11 investors on this round.
  2. Seed$730K2015-07-14
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 2.6× smaller than the prior — bridge or down round.
    • 10 investors on this round.
  3. Series A$10.8M2016-01-20
    • Came back fast: 6 mo vs the ~13 mo sector norm.
    • Round 14.8× larger than the prior — scaling up.
    • 23 investors on this round.
  4. Series B$23.8M2017-11-29
    • Raised again after 22 mo — slower than the ~13 mo sector norm.
    • Round 2.2× larger than the prior — scaling up.
    • 12 investors on this round.
  5. Series B$37.1M2019-05-20
    • Raised 18 mo later, in step with the ~13 mo sector norm.
    • Round 1.6× larger than the prior — scaling up.
    • 15 investors on this round.
Intelligence
2020 ~Q2
Modeled next raise · ~13mo cadence
$57.8M
Modeled next size est.range $37.6M$92.4M
1.6×
Last step-up
$17.8M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeffrey Crowe11 other2016-01
Courtney Robinson2 other2017-11
Shanna Tellerman1 other2015-03
Margarita Bratkova2015-03
Meredith Dunn2019-05
Sam MacDonnell2019-05
Registry & provenance

Pencil & Pixel, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1637968
SEC CIK
2015
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Button, Inc.Other TechnologySeries B$65.1M$913.7Mnetwork1 shared operator · same sector · same stage
Owler, Inc.Other TechnologySeries B$23.9M$138.7Mnetwork1 shared operator · same sector · same stage
IqmsOther TechnologySeries B$74.5M$1.2Bsame sector · same stage
High Fidelity, Inc.Other TechnologySeries B$73.0M$1.1Bsame sector · same stage
Percolate Industries, Inc.Other TechnologySeries B$72.6M$1.2Bsame sector · same stage
Capella Space Corp.Other TechnologySeries B$76.8M$895.4Msame sector · same stage
inContact, Inc.Other TechnologySeries B$70.8M$1.1Bsame sector · same stage
Ecomotors IncOther TechnologySeries B$78.7M$989.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Pencil World Inc.Other TechnologyPre-Seed$1.9M94%
Ink, Inc.Other TechnologySeed$720K88%
Paper Interactive, Inc.Other TechnologySeries B$401.9M88%
Canvas Solutions IncOther TechnologySeries A$166.4M88%
Pixelworks, IncOther TechnologySeries A$154.2M88%
Pixelcut Inc.Other TechnologyPre-Seed$2.8M88%
Textnology, Inc.Other TechnologySeries A$49.5M87%
Canvas Talent, Inc.Other TechnologySeed$57.9M87%
Frequently asked
How much funding has Pencil & Pixel, Inc. raised?
Pencil & Pixel, Inc. has raised approximately $74.4M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Pencil & Pixel, Inc.'s estimated valuation?
Provath's modeled valuation for Pencil & Pixel, Inc. is approximately $1.1B (modeled range $90.9M–$4.3B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Pencil & Pixel, Inc. at?
Pencil & Pixel, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Mon May 20.
What does Pencil & Pixel, Inc. do and where is it based?
Pencil & Pixel, Inc. operates in the Other Technology sector, based in San Francisco.
Explore related

See where Pencil & Pixel, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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