Companies · Other Technology

Owler, Inc.

SAN MATEO · Other Technology

Diligence memoA one-page analyst read on Owler, Inc. — recommendation, valuation, rhythm, risks.
$23.9M
Total raised · real
3
Rounds
0.3×
Latest step-up
Top 15%
Sector rank · raised
Series B
Latest stage · inferred · Fri Feb 21 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Owler, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.28× the median modeled value of Series B Other Technology companies in 2019–2021 (415 peers) — value vs value, same stage and era.
Dormant
  • Last raise 6.4 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Owler, Inc. is one of 21302 Other Technology companies tracked from SAN MATEO. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2020-02-21
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BPre-Seed · 2011-06-08 Raised $700K (real) Modeled valuation $30M (est)$700K$30MPre-Seed2011Seed · 2011-06-08 Raised $2.0M (real) Modeled valuation $68M (est)$2.0M$68MSeed2011Series B · 2012-10-10 Raised $17M (real) Modeled valuation $528M (est)$17M$528MSeries B2012Series B · 2020-02-21 Raised $4.6M (real) Modeled valuation $139M (est)$4.6M$139MSeries B2020+$2.0M+$17M+$4.6MCumulative $25M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$700K · 2011
Seed$2.0M · 2011
Series B$17.3M · 2012no Series A on file
Series B extension$4.6M · 2020

Stages are modeled from round size (public records carry no series label). No record for: Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$138.7M
Base estimate est.
$11.2M
Conservative case
$533.9M
Upside case
$25.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $29.7M · 2011-06-082011Seed · modeled $68.1M · 2011-06-08Series B · modeled $527.5M · 2012-10-10Series B · modeled $138.7M · 2020-02-212020
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
6.4 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
35 mo
Avg between rounds
$2.7M/yr
Capital velocity
15.1 yr
On record since
2011
First round
4
Rounds on file
How it compares to the market

Benchmarked against 21302 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 7.5× above median
This company$23.9M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.2× of median
This company$4.6M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 3.7× above median
This company$138.7M
Sector median$37.3M

Raised more than 86% of sector peers (real $). Modeled value above 78% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #381 of 415.

This companyCohort peer
$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)Visual Lease, LLC · Series B Raised $40.0M · modeled $1.2B (est)Decisions, LLC · Series B Raised $40.0M · modeled $1.2B (est)Suvoda LLC · Series B Raised $40.0M · modeled $1.2B (est)SmartRecruiters, Inc. · Series B Raised $95.0M · modeled $1.2B (est)Litify Inc. · Series B Raised $43.7M · modeled $1.2B (est)Stevenson Aggregator, LP · Series B Raised $39.5M · modeled $1.2B (est)Hazelcast, Inc. · Series B Raised $55.1M · modeled $1.2B (est)Qardio, Inc. · Series B Raised $99.8M · modeled $1.1B (est)BlockFi Inc. · Series B Raised $62.6M · modeled $1.1B (est)Pencil & Pixel, Inc. · Series B Raised $74.4M · modeled $1.1B (est)Niche.com, Inc. · Series B Raised $36.0M · modeled $1.1B (est)Derivative Path Inc · Series B Raised $35.0M · modeled $1.1B (est)Owler, Inc. (this company) Raised $23.9M · modeled $138.7M (est)Owler, Inc.
CompanyStageRaised · realValue · estvs peer med.
Visual Lease, LLCSeries B$40.0M$1.2B2.42×
Decisions, LLCSeries B$40.0M$1.2B2.42×
Suvoda LLCSeries B$40.0M$1.2B2.42×
SmartRecruiters, Inc.Series B$95.0M$1.2B2.42×
Litify Inc.Series B$43.7M$1.2B2.42×
Stevenson Aggregator, LPSeries B$39.5M$1.2B2.39×
Hazelcast, Inc.Series B$55.1M$1.2B2.33×
Qardio, Inc.Series B$99.8M$1.1B2.28×
BlockFi Inc.Series B$62.6M$1.1B2.27×
Pencil & Pixel, Inc.Series B$74.4M$1.1B2.24×
Niche.com, Inc.Series B$36.0M$1.1B2.12×
Derivative Path IncSeries B$35.0M$1.1B2.12×
Owler, Inc. this companySeries B$23.9M$138.7M0.28×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$700K2011-06-08$3.9M$29.7M85%
Seed$2.0M2011-06-08$10.0M$68.1M85%
Series B$17.3M2012-10-10$96.2M$527.5M85%
Series B$4.6M2020-02-21$25.3M$138.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$700K2011-06-08
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
  2. Seed$2.0M2011-06-08
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.9× larger than the prior — scaling up.
    • 4 investors on this round.
  3. Series B$17.3M2012-10-10
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 8.7× larger than the prior — scaling up.
    • 6 investors on this round.
  4. Series B$4.6M2020-02-21
    • Raised again after 88 mo — slower than the ~13 mo sector norm.
    • Round 3.8× smaller than the prior — bridge or down round.
    • Switched to Rule 506(b) (was Rule 06).
    • 9 investors on this round.
Intelligence
2023 ~Q1
Modeled next raise · ~35mo cadence
$4.6M
Modeled next size est.range $4.6M$7.3M
0.3×
Last step-up
$2.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeffrey Crowe11 other2020-02
Dhruv Gupta2 other2020-02
JOHN DUFFY2 other2020-02
JAMES FOWLER1 other2020-02
Patrick Spain1 other2020-02
Derrick Jenkins2020-02
Gretchen Vagharshakian2020-02
James F. Fowler2011-06
Jeffrey F. Crowe2012-10
Patricia F. Nakache2012-10
Stephanie Vinella2020-02
Timothy Harsch2020-02
Registry & provenance

Owler, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1523169
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Button, Inc.Other TechnologySeries B$65.1M$913.7Mnetwork1 shared operator · same sector · same stage
Pencil & Pixel, Inc.Other TechnologySeries B$74.4M$1.1Bnetwork1 shared operator · same sector · same stage
Frank Innovations, Inc.Other TechnologySeries B$24.0M$135.8Msame sector · same stage
Granola, Inc.Other TechnologySeries B$22.4M$139.0Msame sector · same stage
Personio Group SEOther TechnologySeries B$25.9M$139.4Msame sector · same stage
KarmanPlus Holding Inc.Other TechnologySeries B$21.5M$134.7Msame sector · same stage
Stirlingshire Investments, Inc.Other TechnologySeries B$20.1M$136.9Msame sector · same stage
Aforza, Inc.Other TechnologySeries B$28.5M$136.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Team Owl, LLCOther TechnologyPre-Seed$2.7M89%
Owl Cameras, Inc.Other TechnologySeries A$291.3M89%
Wickr Inc.Other TechnologySeries B$184.5M85%
TiiCKER, Inc.Other TechnologySeries A$78.8M85%
Beeyonder, Inc.Other TechnologySeed$6.1M85%
Aimerce Inc.Other TechnologySeries A$37.9M85%
Insighta, Inc.Other TechnologyPre-Seed$3.7M85%
EliotNest, Inc.Other TechnologySeries A$36.6M85%
Frequently asked
How much funding has Owler, Inc. raised?
Owler, Inc. has raised approximately $23.9M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Owler, Inc.'s estimated valuation?
Provath's modeled valuation for Owler, Inc. is approximately $138.7M (modeled range $11.2M–$533.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Owler, Inc. at?
Owler, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Fri Feb 21.
What does Owler, Inc. do and where is it based?
Owler, Inc. operates in the Other Technology sector, based in SAN MATEO.
Explore related

See where Owler, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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