Companies · Other

MySimplePetLab Inc.

CENTENNIAL · Other

Diligence memoA one-page analyst read on MySimplePetLab Inc. — recommendation, valuation, rhythm, risks.
$10.8M
Total raised · real
4
Rounds
0.0×
Latest step-up
Top 23%
Sector rank · raised
Series A
Latest stage · inferred · Mon Nov 11 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

MySimplePetLab Inc. looks under-valued against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.01× the median modeled value of Series A Other companies in 2022–2024 (1135 peers) — value vs value, same stage and era.
Quiet
  • Last raise 20 mo ago; this sector typically re-raises about every 11 months.
  • Slightly overdue versus sector cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

MySimplePetLab Inc. is one of 25015 Other companies tracked from CENTENNIAL. By capital raised it ranks in the upper tier (ahead of 78% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2019
Year incorporated
2024-11-11
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2021-07-28 Raised $1000K (real) Modeled valuation $14M (est)$1000K$14MPre-Seed2021Seed · 2021-07-28 Raised $1.6M (real) Modeled valuation $21M (est)$1.6M$21MSeed2021Series A · 2022-09-23 Raised $5.0M (real) Modeled valuation $39M (est)$5.0M$39MSeries A2022Series A · 2022-09-23 Raised $6.0M (real) Modeled valuation $47M (est)$6.0M$47MSeries A2022Series A · 2023-11-13 Raised $3.0M (real) Modeled valuation $17M (est)$3.0M$17MSeries A2023Series A · 2024-11-11 Raised $100K (real) Modeled valuation $409K (est)$100K$409KSeries A2024+$1.6M+$5.0M+$6.0M+$3.0M+$100KCumulative $17M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$1000K · 2021
Seed$1.6M · 2021
Series A$5.0M · 2022
Series A extension$6.0M · 2022
Series A extension$3.0M · 2023
Series A extension$100K · 2024

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$409K
Base estimate est.
$136K
Conservative case
$813K
Upside case
$455K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $14.4M · 2021-07-282021Seed · modeled $20.6M · 2021-07-28Series A · modeled $38.8M · 2022-09-23Series A · modeled $46.5M · 2022-09-23Series A · modeled $16.5M · 2023-11-13Series A · modeled $409K · 2024-11-112024
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
1.6 yr
Elapsed time used
1.6 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$3.3M/yr
Capital velocity
4.9 yr
On record since
2021
First round
6
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 5.3× above median
This company$10.8M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.0× of median
This company$100K
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 0.0× of median
This company$409K
Sector median$17.7M

Raised more than 78% of sector peers (real $). Modeled value above 1% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #1135 of 1,135.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Ness Well, Inc. · Series A Raised $14.9M · modeled $142.5M (est)Quantori, Inc. · Series A Raised $15.0M · modeled $138.6M (est)Qquv Investments 5, Llc · Series A Raised $15.0M · modeled $135.1M (est)Applause Network TV, Inc. · Series A Raised $15.0M · modeled $135.1M (est)Trustworthy Co · Series A Raised $15.5M · modeled $134.4M (est)DigniFi Holding, Inc. · Series A Raised $24.3M · modeled $134.0M (est)Proventures Capital, Inc. · Series A Raised $14.7M · modeled $133.0M (est)Zenledger, Inc. · Series A Raised $21.6M · modeled $132.1M (est)Gridwise, Inc. · Series A Raised $20.4M · modeled $131.8M (est)Aztec Broadway Ltd Liability Co · Series A Raised $14.0M · modeled $127.7M (est)KABR Jamaica SPE LLC · Series A Raised $14.7M · modeled $126.9M (est)Harmony Musical LLC · Series A Raised $15.0M · modeled $126.3M (est)MySimplePetLab Inc. (this company) Raised $10.8M · modeled $409K (est)MySimplePetLab Inc.
CompanyStageRaised · realValue · estvs peer med.
Ness Well, Inc.Series A$14.9M$142.5M3.67×
Quantori, Inc.Series A$15.0M$138.6M3.57×
Qquv Investments 5, LlcSeries A$15.0M$135.1M3.48×
Applause Network TV, Inc.Series A$15.0M$135.1M3.48×
Trustworthy CoSeries A$15.5M$134.4M3.46×
DigniFi Holding, Inc.Series A$24.3M$134.0M3.45×
Proventures Capital, Inc.Series A$14.7M$133.0M3.42×
Zenledger, Inc.Series A$21.6M$132.1M3.40×
Gridwise, Inc.Series A$20.4M$131.8M3.39×
Aztec Broadway Ltd Liability CoSeries A$14.0M$127.7M3.29×
KABR Jamaica SPE LLCSeries A$14.7M$126.9M3.26×
Harmony Musical LLCSeries A$15.0M$126.3M3.25×
MySimplePetLab Inc. this companySeries A$10.8M$409K0.01×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$1000K2021-07-28$5.6M$14.4M90%
Seed$1.6M2021-07-28$8.3M$20.6M90%
Series A$5.0M2022-09-23$22.7M$38.8M90%
Series A$6.0M2022-09-23$27.3M$46.5M90%
Series A$3.0M2023-11-13$13.6M$16.5M90%
Series A$100K2024-11-11$455K$409K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$1000K2021-07-28
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
  2. Seed$1.6M2021-07-28
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.7× larger than the prior — scaling up.
    • 6 investors on this round.
  3. Series A$5.0M2022-09-23
    • Raised 14 mo later, in step with the ~11 mo sector norm.
    • Round 3.0× larger than the prior — scaling up.
    • 3 investors on this round.
  4. Series A$6.0M2022-09-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  5. Series A$3.0M2023-11-13
    • Raised 14 mo later, in step with the ~11 mo sector norm.
    • Round 2.0× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  6. Series A$100K2024-11-11
    • Raised 12 mo later, in step with the ~11 mo sector norm.
    • Round 30.0× smaller than the prior — bridge or down round.
    • 2 investors on this round.
Intelligence
2025 ~Q3
Modeled next raise · ~8mo cadence
$100K
Modeled next size est.range $100K$160K
0.0×
Last step-up
$3.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jeremy L. Friese2 other2021-07
Cindy L. Cole2022-09
Dennis J. Chmiel2024-11
Dennis J. Chmiel Jr.2021-07
Jen Hagness2021-07
Nancy A. Willerton2021-07
Registry & provenance

MySimplePetLab Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1878480
SEC CIK
2019
Incorporated
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Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
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AceLab, Inc.OtherSeries B$76.4M79%
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Frequently asked
How much funding has MySimplePetLab Inc. raised?
MySimplePetLab Inc. has raised approximately $10.8M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is MySimplePetLab Inc.'s estimated valuation?
Provath's modeled valuation for MySimplePetLab Inc. is approximately $409K (modeled range $136K–$813K). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is MySimplePetLab Inc. at?
MySimplePetLab Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Nov 11.
What does MySimplePetLab Inc. do and where is it based?
MySimplePetLab Inc. operates in the Other sector, based in CENTENNIAL.
Explore related

See where MySimplePetLab Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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