Companies · Fintech

Lulalend

Africa · Fintech · founded 2014

Diligence memoA one-page analyst read on Lulalend — recommendation, valuation, rhythm, risks.
$6.5M
Total raised · real
1
Rounds
Latest step-up
Top 15%
Sector rank · raised
Series A
Latest stage · inferred · Wed Jun 26 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Lulalend looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the fintech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.30× the median modeled value of Series A Fintech companies in 2019–2021 (31 peers) — value vs value, same stage and era.
  • Within the normal band (130% of peer median) for its niche.
Dormant
  • Last raise 7.0 yr ago; this sector typically re-raises about every 12 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

4 Investors
Where it sits in Fintech

Lulalend is one of 1063 Fintech companies tracked from Africa, on record since 2014. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

SA fintech startup Lulalend raises $6.5m Series A funding round 0 By Tom Jackson on June 26, 2019 News , Southern Africa South African startup Lulalend, an online automated provider of short-term funding for small and medium enterprises (SMEs), has raised Series A funding of US$6.5 million to help it scale. Founded in 2014 by Trevor Gosling and Neil Welman, Lulalend utilises proprietary credit scoring technology to enable it to provide quick decisions, fast funding, and transparent pricing to SMEs.

SA fintech startup Lulalend raises $6.5m Series A funding round 0 By Tom Jackson on June 26, 2019 News , Southern Africa South African startup Lulalend, an online automated provider of short-term funding for small and medium enterprises (SMEs), has raised Series A funding of US$6.5 million to help it scale. Founded in 2014 by Trevor Gosling and Neil Welman, Lulalend utilises proprietary credit scoring technology to enable it to provide quick decisions, fast funding, and transparent pricing to SMEs.

fintech

As reported in public records reported — not modeled.

ZA
Jurisdiction
4
Investors (latest)
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2019-06-26 Raised $6.5M (real) Modeled valuation $186M (est)$6.5M$186MSeries A2019

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$6.5M · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$186.4M
Base estimate est.
$8.5M
Conservative case
$1.0B
Upside case
$29.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the fintech sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
53%
Survival probability
29% low · 72% high
1.51×/yr
Annual markup
1.90×/yr upside case
6.0 yr
Elapsed time used
7.0 yr actual, capped for stale marks
fintech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
7.0 yr
On record since
2019
First round
1
Rounds on file
How it compares to the market

Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.5× above median
This company$6.5M
Sector median$4.3M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.1× above median
This company$6.5M
Sector median$6.1M
Modeled value — vs sector median (estimate, all stages) 4.1× above median
This company$186.4M
Sector median$45.0M

Raised more than 86% of sector peers (real $). Modeled value above 93% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 31.

This companyCohort peer
$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Tesorio, Inc. · Series A Raised $18.3M · modeled $328.0M (est)Imprint Payments, Inc. · Series A Raised $14.0M · modeled $324.0M (est)Otis Wealth, Inc. · Series A Raised $14.2M · modeled $312.1M (est)Aella Credit · Series A Raised $10.0M · modeled $286.8M (est)Oxygen, Inc. · Series A Raised $23.9M · modeled $236.1M (est)Stilt Inc. · Series A Raised $18.1M · modeled $234.2M (est)Alphaflow, Inc. · Series A Raised $21.0M · modeled $200.0M (est)Bulk MRO Industrial Supply, Inc. · Series A Raised $6.6M · modeled $188.4M (est)Verto · Series A Raised $10.0M · modeled $170.9M (est)Kudi Inc. · Series A Raised $5.9M · modeled $168.6M (est)TeamApt · Series A Raised $5.5M · modeled $157.7M (est)Lulalend (this company) Raised $6.5M · modeled $186.4M (est)Lulalend
CompanyStageRaised · realValue · estvs peer med.
Tesorio, Inc.Series A$18.3M$328.0M2.29×
Imprint Payments, Inc.Series A$14.0M$324.0M2.26×
Otis Wealth, Inc.Series A$14.2M$312.1M2.18×
Aella CreditSeries A$10.0M$286.8M2.00×
Oxygen, Inc.Series A$23.9M$236.1M1.65×
Stilt Inc.Series A$18.1M$234.2M1.63×
Alphaflow, Inc.Series A$21.0M$200.0M1.39×
Bulk MRO Industrial Supply, Inc.Series A$6.6M$188.4M1.31×
Lulalend this companySeries A$6.5M$186.4M1.30×
VertoSeries A$10.0M$170.9M1.19×
Kudi Inc.Series A$5.9M$168.6M1.18×
TeamAptSeries A$5.5M$157.7M1.10×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$6.5M2019-06-26$29.5M$186.4M45%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$6.5M2019-06-26
    • First recorded raise — entered as Series A.
    • 4 investors on this round.
Intelligence
Modeled next raise
$10.4M
Modeled next size est.range $6.8M$16.6M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Lulalend is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
ZA
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Cloud Lending, Inc.FintechSeries A$6.5M$172.1Msame sector · same stage
Bulk MRO Industrial Supply, Inc.FintechSeries A$6.6M$188.4Msame sector · same stage
Payment Reservations, Inc.FintechSeries A$6.3M$143.4Msame sector · same stage
Flex CoFintechSeries A$6.3M$180.5Msame sector · same stage
Sparrow Lending PbcFintechSeries A$6.7M$92.1Msame sector · same stage
Amino Payments, Inc.FintechSeries A$6.3M$129.0Msame sector · same stage
B1Ex Fintech Inc.FintechSeries A$7.0M$78.1Msame sector · same stage
SG Credit Partners, Inc.FintechSeries A$6.0M$172.1Msame sector · same stage
Investors

Public records name issuer insiders, not the funds in a round — these investor links come from corroborating sources.

FirmRoundConfidence
IFCSeries A55%
Newid CapitalSeries A55%
Quona CapitalSeries A55%
World Bank GroupSeries A55%
Frequently asked
How much funding has Lulalend raised?
Lulalend has raised approximately $6.5M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Lulalend's estimated valuation?
Provath's modeled valuation for Lulalend is approximately $186.4M (modeled range $8.5M–$1.0B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Lulalend at?
Lulalend's latest modeled financing stage is Series A. Its most recent recorded round closed around Wed Jun 26.
What does Lulalend do and where is it based?
Lulalend operates in the Fintech sector, based in Africa. SA fintech startup Lulalend raises $6.5m Series A funding round 0 By Tom Jackson on June 26, 2019 News , Southern Africa South African startup Lulalend, an online automated provider of short-term funding for small and medium enterprises (SMEs), has raised Series A funding of US$6.5 million to help it scale. Founded in 2014 by Trevor Gosling and Neil Welman, Lulalend utilises proprietary credit scoring technology to enable it to provide quick decisions, fast funding, and transparent pricing to SMEs.
Explore related

See where Lulalend sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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