Companies · physical fitness
Brisbane · Australia · physical fitness · founded 1990 · http://www.lornajane.com.au
Diligence memoA one-page analyst read on Lorna Jane — recommendation, valuation, rhythm, risks.→Lorna Jane: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Australian company, based in Brisbane. Sector: physical fitness.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers and directors named in public records reported, grouped by stated role. Each links to their operator profile and other companies they're tied to.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Lorna Jane Clarkson | Founder | — | — |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Fernwood Fitness Australian company. | Sports & Fitness | — | — | 75% |
| Sportsgirl Australian company. Sector: fashion. | fashion | — | — | 72% |
| Zap Fitness Australian company, based in Hobart. | Sports & Fitness | — | — | 71% |
| Crunch Fitness Australian company, based in New York City. Sector: health club. | health club | — | — | 70% |
| Sportscraft Australian company, based in Sydney. Sector: retail. | retail | — | — | 69% |
| SportsPower Australian company. | — | — | — | 66% |
| Mtx Fitness Brazilian company, based in Palhoca, SC. Sector: Consumer / Retail. | Consumer / Retail | — | — | 66% |
| BM Fitness Group, Inc. | Sports & Fitness | Pre-Seed | $1.0M | 66% |
See where Lorna Jane sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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