Companies · Ecommerce / Retail

Leon & GeorgeSummer 2017Active

Los Angeles · CA, USA · Ecommerce / Retail · founded 2017 · https://www.leonandgeorge.com

Diligence memoA one-page analyst read on Leon & George — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 44%
Sector rank · raised
Latest stage · inferred

Leon & George: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Where it sits in Ecommerce / Retail

Leon & George is one of 123 Ecommerce / Retail companies tracked from Los Angeles, CA, USA, on record since 2017. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Buying and owning indoor potted plants made easy.

Léon & George is a California based ecommerce retailer, specializing in premium indoor and outdoor plants, luxury ceramics and lifestyle goods. Recognized for their streamlined local delivery service across California, custom-engineered packaging for nationwide shipping and commitment to exemplary quality, they have cultivated a vast following since the brand’s inception in 2016.

E-commerceecommerce/retail
Find Leon & George online

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$2.7M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$12.4M

Raised more than 57% of sector peers (real $). Modeled value above 57% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Leon & George is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
AdlaEcommerce / Retailsame sector
AfricaSokoniEcommerce / RetailPre-Seed$995K$7.8Msame sector
AfrikreaEcommerce / RetailPre-Seed$1.0M$7.8Msame sector
AgileBits Inc.Ecommerce / RetailGrowth/Late$883.9M$160.9Msame sector
Aleph Solutions (Alephee)Ecommerce / Retailsame sector
Algolia, Inc.Ecommerce / RetailSeries D+$313.5M$891.8Msame sector
AllSome FulfillmentEcommerce / Retailsame sector
Allure SystemsEcommerce / Retailsame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
ROMANTIC FLOWER WORLD LtdRetailingSeries A$13.2M71%
Botany, Inc.RetailingPre-Seed$736K71%
GrowGeneration Corp.RetailingSeries A$40.1M69%
Nourish & Bloom LLCRetailingPre-Seed$1.7M69%
French Florist Holdings Co.RetailingSeed$9.1M68%
House of LR&C, PBCRetailingSeries B$74.1M68%
Monica & Andy, Inc.RetailingSeries A$32.9M68%
American Flower, LlcRetailingPre-Seed$7.8M68%
Frequently asked
What does Leon & George do and where is it based?
Leon & George operates in the Ecommerce / Retail sector, based in Los Angeles, CA, USA. Buying and owning indoor potted plants made easy.
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See where Leon & George sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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