Companies · Other

Honestly Now, Inc.

POUND RIDGE · Other

Diligence memoA one-page analyst read on Honestly Now, Inc. — recommendation, valuation, rhythm, risks.
$973K
Total raised · real
3
Rounds
0.7×
Latest step-up
Top 66%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Fri Aug 27 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Honestly Now, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.22× the median modeled value of Pre-Seed Other companies in 2010–2012 (1459 peers) — value vs value, same stage and era.
Dormant
  • Last raise 15.8 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Honestly Now, Inc. is one of 25015 Other companies tracked from POUND RIDGE. By capital raised it ranks in the long tail (ahead of 35% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MPre-Seed · 2010-08-27 Raised $723K (real) Modeled valuation $17M (est)$723K$17MPre-Seed2010Pre-Seed · 2010-08-27 Raised $150K (real) Modeled valuation $3.5M (est)$150K$3.5MPre-Seed2010Pre-Seed · 2010-08-27 Raised $100K (real) Modeled valuation $2.3M (est)$100K$2.3MPre-Seed2010+$150K+$100KCumulative $973K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$723K · 2010
Pre-Seed extension$150K · 2010
Pre-Seed extension$100K · 2010

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$16.7M
Base estimate est.
$482K
Conservative case
$189.4M
Upside case
$4.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $16.7M · 2010-08-272010Pre-Seed · modeled $3.5M · 2010-08-27Pre-Seed · modeled $2.3M · 2010-08-272010
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
6.0 yr
Elapsed time used
15.8 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
15.8 yr
On record since
2010
First round
3
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$973K
Sector median$2.0M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.3× of median
This company$100K
Sector median$350K
Modeled value — vs sector median (estimate, all stages) 0.9× of median
This company$16.7M
Sector median$17.7M

Raised more than 35% of sector peers (real $). Modeled value above 49% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #221 of 1,459.

This companyCohort peer
$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Crown Rock Lenders, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Lucas Venture Group V, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Attitude Drinks Inc. · Pre-Seed Raised $2.5M · modeled $23.1M (est)Direct 2 Manufacturer, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Suter Joshua Scott · Pre-Seed Raised $1.0M · modeled $23.1M (est)Joy Of The Game, Llc · Pre-Seed Raised $1.0M · modeled $23.1M (est)Federated Sports & Gaming, Inc. · Pre-Seed Raised $1.1M · modeled $23.1M (est)palm springs Autodrome Holdings · Pre-Seed Raised $1.0M · modeled $23.1M (est)Bread 'N Butter, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Uniteus Entertainment LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Bigger Picture Group LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)LocalShares, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Honestly Now, Inc. (this company) Raised $973K · modeled $16.7M (est)Honestly Now, Inc.
CompanyStageRaised · realValue · estvs peer med.
Crown Rock Lenders, LLCPre-Seed$1.0M$23.1M3.07×
Lucas Venture Group V, LLCPre-Seed$1.0M$23.1M3.07×
Attitude Drinks Inc.Pre-Seed$2.5M$23.1M3.07×
Direct 2 Manufacturer, LLCPre-Seed$1.0M$23.1M3.07×
Suter Joshua ScottPre-Seed$1.0M$23.1M3.07×
Joy Of The Game, LlcPre-Seed$1.0M$23.1M3.07×
Federated Sports & Gaming, Inc.Pre-Seed$1.1M$23.1M3.07×
palm springs Autodrome HoldingsPre-Seed$1.0M$23.1M3.07×
Bread 'N Butter, LLCPre-Seed$1.0M$23.1M3.07×
Uniteus Entertainment LLCPre-Seed$1.0M$23.1M3.07×
Bigger Picture Group LLCPre-Seed$1.0M$23.1M3.07×
LocalShares, LLCPre-Seed$1.0M$23.1M3.07×
Honestly Now, Inc. this companyPre-Seed$973K$16.7M2.22×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$723K2010-08-27$4.0M$16.7M90%
Pre-Seed$150K2010-08-27$833K$3.5M90%
Pre-Seed$100K2010-08-27$556K$2.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$723K2010-08-27
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$150K2010-08-27
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 4.8× smaller than the prior — bridge or down round.
  3. Pre-Seed$100K2010-08-27
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
Intelligence
Modeled next raise
$100K
Modeled next size est.range $100K$160K
0.7×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jim Estill1 other2010-08
LAUREN STANICH1 other2010-08
Peggy Wallace1 other2010-08
Robert Petrie2010-08
Tereza Nemessanyi2010-08
Registry & provenance

Honestly Now, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1500637
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Escobar The Movie LPOtherPre-Seed$975K$17.3Msame sector · same stage
VisualShare, Inc.OtherPre-Seed$970K$16.4Msame sector · same stage
SocialForce, Inc.OtherPre-Seed$987K$17.0Msame sector · same stage
ePhare LLCOtherPre-Seed$1.0M$16.2Msame sector · same stage
Fulcrum 2020, LLCOtherPre-Seed$1.0M$16.9Msame sector · same stage
Kiwa Holding, LlcOtherPre-Seed$1.0M$16.4Msame sector · same stage
Lemonade Ventures, LLCOtherPre-Seed$1.0M$16.8Msame sector · same stage
Overseas Students Services Corp.OtherPre-Seed$1.0M$16.4Msame sector · same stage
Frequently asked
How much funding has Honestly Now, Inc. raised?
Honestly Now, Inc. has raised approximately $973K in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Honestly Now, Inc.'s estimated valuation?
Provath's modeled valuation for Honestly Now, Inc. is approximately $16.7M (modeled range $482K–$189.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Honestly Now, Inc. at?
Honestly Now, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Fri Aug 27.
What does Honestly Now, Inc. do and where is it based?
Honestly Now, Inc. operates in the Other sector, based in POUND RIDGE.
Explore related

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