Companies · Other

Attitude Drinks Inc.

PALM BEACH GARDENS · Other

Diligence memoA one-page analyst read on Attitude Drinks Inc. — recommendation, valuation, rhythm, risks.
$2.5M
Total raised · real
4
Rounds
2.0×
Latest step-up
Top 48%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Feb 22 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Attitude Drinks Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 3.07× the median modeled value of Pre-Seed Other companies in 2010–2012 (1459 peers) — value vs value, same stage and era.
Dormant
  • Last raise 14.4 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Attitude Drinks Inc. is one of 25008 Other companies tracked from PALM BEACH GARDENS. By capital raised it ranks mid-pack (ahead of 53% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2011-01-21 Raised $400K (real) Modeled valuation $9.2M (est)$400K$9.2MPre-Seed2011Pre-Seed · 2011-03-17 Raised $600K (real) Modeled valuation $14M (est)$600K$14MPre-Seed2011Pre-Seed · 2011-07-15 Raised $500K (real) Modeled valuation $12M (est)$500K$12MPre-Seed2011Pre-Seed · 2012-02-22 Raised $1.0M (real) Modeled valuation $23M (est)$1.0M$23MPre-Seed2012+$600K+$500K+$1.0MCumulative $2.5M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$400K · 2011
Pre-Seed extension$600K · 2011
Pre-Seed extension$500K · 2011
Pre-Seed extension$1.0M · 2012

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$23.1M
Base estimate est.
$667K
Conservative case
$262.1M
Upside case
$5.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $9.2M · 2011-01-212011Pre-Seed · modeled $13.9M · 2011-03-17Pre-Seed · modeled $11.6M · 2011-07-15Pre-Seed · modeled $23.1M · 2012-02-222012
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
6.0 yr
Elapsed time used
14.3 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$2.3M/yr
Capital velocity
15.4 yr
On record since
2011
First round
4
Rounds on file
How it compares to the market

Benchmarked against 25008 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.2× above median
This company$2.5M
Sector median$2.0M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.9× above median
This company$1.0M
Sector median$350K
Modeled value — vs sector median (estimate, all stages) 1.3× above median
This company$23.1M
Sector median$17.7M

Raised more than 53% of sector peers (real $). Modeled value above 57% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #29 of 1,459.

This companyCohort peer
$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Suter Joshua Scott · Pre-Seed Raised $1.0M · modeled $23.1M (est)Bigger Picture Group LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)UCC-LRS Investment, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Garrow Trident, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)1ST Interstate Capital Corp · Pre-Seed Raised $1.0M · modeled $23.1M (est)Nichelini Family Winery, Inc. · Pre-Seed Raised $1.0M · modeled $23.1M (est)Players Network · Pre-Seed Raised $1.0M · modeled $23.1M (est)palm springs Autodrome Holdings · Pre-Seed Raised $1.0M · modeled $23.1M (est)Cff Holding Corp · Pre-Seed Raised $1.0M · modeled $23.1M (est)Laboratories Group Holdings, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)WebPT, Inc. · Pre-Seed Raised $1.0M · modeled $23.1M (est)Smartypig Llc · Pre-Seed Raised $1.0M · modeled $23.1M (est)Attitude Drinks Inc. (this company) Raised $2.5M · modeled $23.1M (est)Attitude Drinks Inc.
CompanyStageRaised · realValue · estvs peer med.
Suter Joshua ScottPre-Seed$1.0M$23.1M3.07×
Bigger Picture Group LLCPre-Seed$1.0M$23.1M3.07×
UCC-LRS Investment, LLCPre-Seed$1.0M$23.1M3.07×
Garrow Trident, LLCPre-Seed$1.0M$23.1M3.07×
1ST Interstate Capital CorpPre-Seed$1.0M$23.1M3.07×
Nichelini Family Winery, Inc.Pre-Seed$1.0M$23.1M3.07×
Players NetworkPre-Seed$1.0M$23.1M3.07×
palm springs Autodrome HoldingsPre-Seed$1.0M$23.1M3.07×
Cff Holding CorpPre-Seed$1.0M$23.1M3.07×
Laboratories Group Holdings, LLCPre-Seed$1.0M$23.1M3.07×
WebPT, Inc.Pre-Seed$1.0M$23.1M3.07×
Smartypig LlcPre-Seed$1.0M$23.1M3.07×
Attitude Drinks Inc. this companyPre-Seed$2.5M$23.1M3.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$400K2011-01-21$2.2M$9.2M90%
Pre-Seed$600K2011-03-17$3.3M$13.9M90%
Pre-Seed$500K2011-07-15$2.8M$11.6M90%
Pre-Seed$1.0M2012-02-22$5.6M$23.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$400K2011-01-21
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$600K2011-03-17
    • Came back fast: 2 mo vs the ~11 mo sector norm.
    • Round 1.5× larger than the prior — scaling up.
  3. Pre-Seed$500K2011-07-15
    • Came back fast: 4 mo vs the ~11 mo sector norm.
    • Round roughly the size of the prior one.
  4. Pre-Seed$1.0M2012-02-22
    • Raised 7 mo later, in step with the ~11 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
Intelligence
2012 ~Q3
Modeled next raise · ~4mo cadence
$2.0M
Modeled next size est.range $1.3M$3.2M
2.0×
Last step-up
$2.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
H. John Buckman2011-03
John H Buckman2011-01
Mike H Edwards2011-01
Mike John Edwards2011-03
Roy G Warren2011-01
Tommy E Kee2011-01
Registry & provenance

Attitude Drinks Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1416183
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Stadiumred, Inc.OtherPre-Seed$2.0M$23.1Msame sector · same stage
Wrazz LLCOtherPre-Seed$2.0M$23.1Msame sector · same stage
Welcoming Committee, Inc.OtherPre-Seed$1.9M$22.9Msame sector · same stage
Athena Feminine Technologies, Inc.OtherPre-Seed$1.9M$23.0Msame sector · same stage
Frequently asked
How much funding has Attitude Drinks Inc. raised?
Attitude Drinks Inc. has raised approximately $2.5M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Attitude Drinks Inc.'s estimated valuation?
Provath's modeled valuation for Attitude Drinks Inc. is approximately $23.1M (modeled range $667K–$262.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Attitude Drinks Inc. at?
Attitude Drinks Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Feb 22.
What does Attitude Drinks Inc. do and where is it based?
Attitude Drinks Inc. operates in the Other sector, based in PALM BEACH GARDENS.
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